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We know that communication, advertising and customer acquisition have changed thanks to a culture based on the immediacy of technology. Not knowing the tools removes you from the market, only using the tools tactically, in the short term, looking to sell and only selling ruins your reputation in the long term. In the medium and even short term. "Being" and being visible is the only responsible solution for a professional and even more so for a business, multinational or local, with hundreds of thousands of employees or a single person.

"We are what the Internet says we are"

If you are not managing your presence, if they do not see you responding (and doing it well) whoever talks about you will dominate your reputation. 

Look for them to see you. That they love you May they finally visit you. And if you are trustworthy, they will buy from you.

If you want, I'll tell you how at  https://mandomando.com/tu-plan-estrategico-de-marketing-digital-en-40-d…