Codino

BACKGROUND

Introduce your business and what you do there.

I’m Mohsin Rashid, Founder and CEO of Identifyi Limited, a UK-based technology and AI company building the Genie ecosystem — a new infrastructure designed to reshape the relationship between consumers, their shopping data, and the businesses they choose to engage with. At the centre of the ecosystem is Genie Vault, our consumer-facing personal data platform.
Genie Vault enables individuals to build and control their own verified shopping data asset by bringing together purchase information across retailers, categories, and both online and in-store transactions. 
Using Genie AI, consumers can turn this fragmented purchase history into a useful shopping memory, helping them understand their spending and purchasing behaviour, access relevant insights, and receive offers based on what they actually buy — while remaining in control of how and when their data is shared. On the business side, we are building Genie Vision, an AI-powered consumer intelligence and campaign orchestration platform for retailers and brands.
Genie Vision enables businesses, with consumer permission, to access live, verified purchasing insights beyond the limits of their own CRM and loyalty data. This can provide a much broader understanding of customer behaviour across retailers, competitors, brands, categories and individual products. The platform is designed to turn these insights into action.
Retailers can use Genie Vision and its AI capabilities to identify opportunities, build highly targeted and hyper-personalised campaigns, deliver relevant offers through the Genie ecosystem, and measure campaign outcomes through closed-loop attribution.
Together, Genie Vault and Genie Vision create a connected ecosystem built around consumer data ownership and permission. Our objective at Identifyi is to create a model where individuals gain greater control and value from the data they generate, while businesses gain access to higher-quality, permissioned customer intelligence that can support more relevant engagement and measurable marketing outcomes.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Codino?

We needed help with the development of our technology platform.

SOLUTION

What was the scope of their involvement?

Codino is responsible for the end-to-end development of our technology platform, covering both backend infrastructure and frontend applications across the B2C and B2B ecosystems.For Genie Vault, the B2C platform, the scope includes the development of mobile applications, CRM functionality, SDKs, and the supporting backend infrastructure.
The platform incorporates receipt scanning and data extraction engines, as well as AI-powered agents designed to help users collect, structure, and manage their personal purchasing data and derive relevant benefits and insights from it.
Codino is also responsible for developing Genie Vision, the B2B component of the ecosystem. This includes both backend and frontend development, together with a dedicated AI agent designed to process and serve data to business clients and support the creation of hyper-personalized offers for Genie Vault users.

What is the team composition?

We work with 16 teammates from Codino.

How did you come to work with Codino?

I’ve known them for a long time, working with them on several projects. We chose them because their pricing fit our budget, they had a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We use in-person meetings, virtual meetings, and emails or messaging apps to communicate with Codino.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The key measurable outcome of the project is the successful delivery of a fully functional end-to-end Genie Vault platform. Codino has delivered the complete mobile application together with the supporting backend infrastructure, as well as a fully operational receipt scanning engine with OCR capabilities.
The project has also resulted in the delivery of the first functional version of Genie Vision, including both its frontend and backend components.
Overall, the engagement has moved Genie Vault from the development stage to having a complete, working technology ecosystem covering the consumer application, receipt scanning and data extraction, backend infrastructure, and the first version of the B2B platform.
Our initial KPIs are primarily focused on data quality, platform performance, and the effectiveness of the AI-driven functionality. We track the accuracy and completeness of data extracted from receipts, including the quality of OCR-based receipt reading and retailer unification. We also evaluate the first version of transaction and product categorization to ensure that the collected data can be structured and used effectively across the platform.
Another important area is the performance of the AI agent. We assess its ability to understand and work with users’ purchasing data, provide accurate and relevant responses, generate personalized suggestions, and interact with users in the context of available offers.
On the B2B side, we focus on the platform’s ability to create and deliver the first targeted offers and campaigns, enable the AI agent to discuss those offers with users, and track and report campaign performance. These metrics allow us to assess the quality of the underlying data pipeline as well as whether the platform can successfully turn that data into useful user interactions and commercially relevant campaigns.
We’ve seen consistent improvements across all of these areas as the platform develops. New components and capabilities are released month by month, allowing us to progressively test, validate, and refine each part of the system.
This iterative process has resulted in continuous improvements in receipt data extraction and completeness, retailer unification, data categorization, and the performance of the AI agent. As more functionality becomes available, we’re also able to validate the agent’s ability to work with user data, provide increasingly relevant responses and recommendations, and support personalized offers.
On the B2B side, the progressive rollout of Genie Vision has allowed us to move from initial data processing and campaign creation to delivering offers to users, enabling AI-driven interactions around those offers, and tracking campaign performance. Overall, each successive release has expanded the platform’s capabilities and allowed us to improve the quality and effectiveness of the functionality through real-world testing and iteration.

How did Codino perform from a project management standpoint?

We typically work in two-week sprints, with clearly defined priorities and deliverables for each development cycle. In the majority of cases, the planned elements are delivered on time.
Where delays occur, they’re generally related to technical challenges or the complexity of particular components, which is understandable given the scale and technical complexity of the platform. Codino communicates these delays appropriately, with the reasons and implications clearly explained, and the affected elements are subsequently delivered.
Overall, the project has been managed in a structured and transparent way, with regular sprint-based delivery and good communication around timelines and any technical challenges that arise.

What did you find most impressive about them?

What stands out most is the level of involvement and commitment from Codino’s management team throughout the project. They remain closely engaged, pay strong attention to detail, and at the same time maintain a broader view of the platform and its long-term objectives.
Another important aspect is their ability to think and plan for scale rather than focusing only on immediate development requirements. Most importantly, they consistently take ownership of what we agree on and deliver on those commitments. For a project as complex and ambitious as Genie Vault, this combination of management involvement, attention to detail, long-term thinking, and reliable delivery has been particularly valuable.

Are there any areas they could improve?

There’s nothing Codino could have done better or differently.

BACKGROUND

Please describe your company and position.

I am the CEO of Alpaqa Studio for Cosmos DB

Describe what your company does in a single sentence.

Developer tools for Microsoft Azure Cosmos DB

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codino to accomplish?

• Codino was hired to assist in the development of both the backend and frontend for our Cosmos DB cloud client.
• Additionally, Codino was tasked with ensuring that the code produced is highly maintainable for long-term scalability and ease of future development.
• The primary objective was to optimize the code and product for high performance and lightning-fast response times.

SOLUTION

How did you find Codino?

Online Search

Why did you select Codino over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Codino were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work and Key Deliverables:

• Integration with Existing Team: Joined forces with the existing in-house team to collaboratively develop a cloud-native Cosmos DB client. This approach ensured a seamless integration of new ideas and existing designs.
• Development of a Cosmos DB Client: The project involved building a client for Cosmos DB, which was based on top of Visual Studio Code (VSCode) and Theia.
• Technological Stack: The development of the client was carried out using TypeScript, Node.js, and Java. This combination of technologies provided a strong foundation for building a reliable and efficient application.
• Deployment on Kubernetes and Azure: The application was designed to run on Kubernetes, hosted on the Azure platform. This ensured high availability, scalability, and a robust cloud infrastructure for optimal performance.

Team Performance Summary:

• High-Quality Workforce: The workforce provided by Codino for this project was of exceptional quality. Their expertise and experience in software development were evident in the outcomes of the project.
• Engagement and Commitment: The team was highly engaged and committed to the project. Their dedication was reflected in the attention to detail and the innovative solutions they brought to the table.
• Availability for Future Projects: The remarkable performance and results achieved by Codino's team have made them our go-to agency for future projects. We keep them on speed dial, confident in their ability to deliver outstanding results whenever their services are required again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful Launch and Operation: The project culminated in a successful launch, with the Cosmos DB client going live as planned. This milestone marked a significant achievement in the project timeline and demonstrated the effective collaboration and technical proficiency of the team.
• Generation of Recurring Revenue: Post-launch, the project has been generating recurring revenue, indicating its commercial viability and market acceptance. This ongoing revenue stream is a clear indicator of the project's success and its positive impact on the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Seamless Integration: Codino effortlessly integrated into our internal processes, ensuring cohesive teamwork.
• Effective Use of GitHub: Utilized GitHub Projects, Issues, and Milestones for efficient planning and tracking, enhancing transparency and communication.
• Timely and Quality Deliveries: Consistently met deadlines with exceptional quality in deliverables, reflecting their commitment to excellence.
• Responsiveness: Codino was highly responsive and adaptable to our needs, contributing significantly to the project's success through proactive communication and a flexible approach.

What was your primary form of communication with Codino?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• High-Quality Delivery from Day One: The immediate delivery of high-quality work from the very start of the project set Codino apart. Their ability to maintain this standard consistently was particularly impressive.
• Rapid Time to First Valuable Commit: The exceptionally short time to the first valuable commit was remarkable. This efficiency not only accelerated the project timeline but also demonstrated their expertise and readiness to deliver impactful results swiftly.

Are there any areas for improvement or something Codino could have done differently?

We are more than happy with the results. Codino delivered excellently, leaving little room for improvement in this project. Their performance was exemplary.

BACKGROUND

Please describe your company and position.

I am the CTO of Nextbike Poland

Describe what your company does in a single sentence.

Nextbike Poland provides bike-sharing services in various cities across Poland.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codino to accomplish?

• Introduce a new city reporting system
• Create a new consumer app backend
• Maintain existing reporting and consumer products

SOLUTION

How did you find Codino?

Referral

Why did you select Codino over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Codino were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Backend Service for Mobile Apps Development (using Node.js):
   • Design and implement a scalable and maintainable backend architecture suitable for the mobile application's requirements. 
   • Develop API endpoints to serve and handle mobile app requests, ensuring timely and relevant data exchanges. 
   • Integrate the backend with external services and databases, ensuring seamless data flow. 
   • Implement proper authentication and authorization mechanisms for security. 
   • Ensure efficient error handling, logging, and alerting systems are in place. 
   • Collaborate with the mobile app development team to ensure backend services align with front-end requirements. 
   • Test the backend service for performance, security, and functionality. 
   • Deploy and monitor the backend service in a production environment, ensuring uptime and performance metrics are met. 
2. Reporting System (using React): 
   • Gather requirements and specifications for the reporting system, understanding the exact needs of stakeholders. 
   • Design and develop a user-friendly front-end interface in React for viewing, generating, and interacting with reports.
   • Integrate with the backend services and databases to fetch the necessary data for reports.
   • Ensure the reporting system is responsive and optimized for various screen sizes and devices.
   • Test the reporting system for usability, performance, and functionality. 
3. Maintenance of Existing Technologies: 
   • Monitor and maintain the current Node.js backend systems, ensuring continuous service uptime and addressing performance bottlenecks. 
   • Troubleshoot and fix bugs/issues in the existing PHP and Node.js systems as they arise. 
   • Collaborate with stakeholders to understand evolving requirements and adapt the existing systems accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Backend Service for Mobile Apps:

• 99.999% uptime of the backend service post-deployment. 
• Average API response time below 200ms. 
• Feedback from the mobile app development team indicating seamless integration and ease of use. 
• Flexibility to evolve the system 

Reporting System:

• User satisfaction scores from stakeholders on the reporting system's usability. 
• Improvement in accuracy and removal of all data errors compared to the previous system. 
• Feedback on the accuracy and comprehensiveness of reports. 
• High uptime (99.999%)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The engineering team largely adhered to the project timeline, delivering major milestones on schedule. There were a few minor delays, but they communicated these proactively and provided valid reasons, ensuring no significant disruptions to the overall project. The backend service and reporting system displayed a high level of quality, with rigorous testing ensuring minimal bugs upon deployment. 

The team showcased best practices in code quality and architecture, leading to scalable and maintainable solutions. The team was exceptionally responsive to feedback throughout the development process. Regular check-ins and review meetings facilitated an open line of communication, allowing for iterative adjustments based on our needs.

What was your primary form of communication with Codino?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They felt like our employees - they were perfectly mixed into our culture and working style.

Are there any areas for improvement or something Codino could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the CTO of ZIPZERO

Describe what your company does in a single sentence.

Empowering individuals to derive benefits from their shopping data

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codino to accomplish?

• Support the app during production phase
• Provide full stack developers to build ZIPZERO platform
• Build ZIPZERO backend, mobile apps, data warehouse

SOLUTION

How did you find Codino?

Worked with them on another project in the past

Why did you select Codino over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Codino were assigned to this project?

13

Describe the scope of work in detail. Please include a summary of key deliverables.

1. ZIPZERO platform architecture 
2. ZIPZERO backend 
3. ZIPZERO mobile apps (iOS and Android) 
4. ZIPZERO CRM 
5. Recommendation engine 
6. Antifraud engine 
7. Data warehouse on Snowflake

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timely delivery of each part of our platform. We work in 2 weeks sprints which are ending up with delivery of a new feature of improvement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The leadership at Codino possesses profound expertise and adopts a holistic approach to planning. Based on our experience, they consistently deliver projects with both speed and punctuality.

What was your primary form of communication with Codino?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The expertise of the leaders, coupled with the diverse skill sets of their teams, truly sets them apart. Their vast experience across a myriad of projects ensures that they can adeptly handle virtually any project you envision. Furthermore, their deep involvement in the process is palpable; it's as if they seamlessly integrate and become an intrinsic part of your in-house development team.

Are there any areas for improvement or something Codino could have done differently?

While there's always room to enhance communication, they stand out as an exemplary partner in every other aspect.

BACKGROUND

Please describe your company and position.

I am the VP Product of Recast

Describe what your company does in a single sentence.

Video content and live streaming platfrom, utilising pay-per-view micro-transactions to monetize content on behalf of content creators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codino to accomplish?

Ongoing delivery of quality scalable software solutions

SOLUTION

How did you find Codino?

• Online Search
• Other

Why did you select Codino over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Codino were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Codino have supplied integrated development and QA resource to our continuous development, deployment and support of our main platfrom throughout the period and ongoing. They provide supplemental and integrated resources that work very much a 'part of the team' to deliver high quality scalable code.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery of high quality, scalable code to allow recast to grow client and userbase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Codino have always been both proactive in terms to taking ownership of problems and delivering solutions, as well as being very quick to react to changing needs of the business and giving the flexibility to work in our fast paced startup culture

What was your primary form of communication with Codino?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

All members of the Codino team fit seamlessly into our delivery teams, building excellent relationships and always willing to go the extra mile to deliver on our Roadmap in a timely and efficient way. We have built extremely good relationships with them and they feel just like 'part of the team'

Are there any areas for improvement or something Codino could have done differently?

Hard to identify anything tangible that they could have done better

BACKGROUND

Please describe your company and position.

I am the former Head of Product Management of MAM (New Media Ventures)

Describe what your company does in a single sentence.

MAM is a consumer bill payment fintech platform (web and mobile app), that provides a third-party source to pay bills. Users using it allocate part of the amount to pay bills out of their own pocket, and the remaining amount comes from funds accrued when making purchases via the platform and mobile application

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Codino to accomplish?

• Code audit on the front-end of web applications
• Refactoring the front-end code of web applications
• Managing the technological development of products on the applications front-end solutions
• Front-end applications development. Implementation of new features, maintenance, and service
• Consulting on solutions and directions of front-end development for mobile and web applications

SOLUTION

How did you find Codino?

Referral

Why did you select Codino over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Codino were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Codino was responsible for the development, maintenance, and service of the application in terms of front-end technologies. The cooperation began with an audit, and then, after refactoring, work began on the implementation and development of new solutions. 

During the cooperation, the team managed to optimize the operation of the application on the front-end side, develop existing functionalities, and implement new features. The work concerned B2C and B2B web applications and the company's internal CRM

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Implementation of projects in accordance with the team's estimates, implementation of tasks within planned sprints. Improving the quality of solutions and functionalities implemented by Codino

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The tasks were completed in accordance with the planned backlog and on time, any delays were supported by specific arguments/problems in their implementation. Codino was open to changes in implementation scopes and changes in product development plans that resulted from business decisions. We could count on support and advice in discussions about product development

What was your primary form of communication with Codino?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The greatest value of working with Codino was their professionalism and the ability to search for and suggest the best solutions. In addition to carrying out current tasks, we could count on support and advice in the development of our apps

Are there any areas for improvement or something Codino could have done differently?

The only difficulties during our cooperation concerned unifying the workflow with the internal team and communication between teams, ultimately we managed to create a workflow and communication methods suitable for all parties