Cobalt Group

BACKGROUND

Introduce your business and what you do there.

I’m the director of sales and marketing at PBY Plastics Inc., a manufacturing company. We specialize in compression molding high-performance plastic materials into rods, tubes, sheets, and custom shapes. We serve industries such as semiconductor, aerospace, chemical processing, and industrial components.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cobalt Group?

We needed to make our website more credible and trustworthy for every visitor, wherever they come from. We wanted engineers and buyers who land on the site to see PBY's materials expertise and feel confident reaching out.

SOLUTION

What was the scope of their involvement?

Cobalt Group has created weekly content and redesigned our website.

What is the team composition?

We’ve worked with 2–5 teammates from Cobalt Group.

How did you come to work with Cobalt Group?

Cobalt Group cold-called our sister company, and in turn, PBY partnered with them.

What is the status of this engagement?

We started working with Cobalt Group in May 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Cobalt Group's work, we've seen more visitors, better engagement, and more action on our website. Our total site sessions have grown 29%, from 5,214 to 6,713. Our engaged sessions, meaning visitors who actually spend time on the site, have risen 16.5%. Our key actions on the site, which Google Analytics tracks as key events, have risen 15%, from 253 to 291. These key events include visitor contact clicks and engagement time.

How did Cobalt Group perform from a project management standpoint?

The Cobalt Group team is first-class. They deliver on time every time, often early, and with additional support. We communicate via virtual meetings.

What did you find most impressive about them?

I'm impressed by how the site and content now reflect PBY's technical depth, including the material Anna (Content Manager) contributes. I'm also impressed by how Cobalt Group adapts to scheduling changes or conflicts and last-minute suggestions or posting ideas. Moreover, I like our regular calls with Manuel (CEO) and the team and how the review and approval process has worked for us.

Are there any areas they could improve?

There's nothing Cobalt Group could improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the continuous improvement manager at Keats Manufacturing, a company that specializes in custom small metal stampings, wire forms, and assemblies for diverse industries. We offer in-house die design and high-volume production with strict quality control.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cobalt Group?

We had an online presence and maintained a website in the past but weren’t seeing the value of our marketing spend with actual results. We hired Cobalt Group to strengthen our online position regarding Google and other AI search tools. The goal was to increase our online visibility and position globally with metrics and data to back it up.

SOLUTION

What was the scope of their involvement?

Cobalt Group has identified our current online position and crafted a plan to improve our position in the following areas:Cobalt Group has been instrumental in building our content to center around questions that buyers are actually searching for. Thus, all rankings mentioned above have improved dramatically in the short time working with Cobalt Group.Moreover, Cobalt Group provides quarterly marketing analytics demonstrating the continued progress that has been made in growing our online presence. The team is also very responsive to specific requests for data and has provided custom reports focusing on certain aspects of our project, which we greatly appreciate.In addition to analytics, Cobalt Group does a fantastic job with content and content schedules for our website. Their detailed marketing and online campaign plans have been instrumental in drawing traffic to our website and LinkedIn pages.

What is the team composition?

We work with 2–5 teammates from Cobalt Group.

How did you come to work with Cobalt Group?

We found them through a connection with our CEO.

What is the status of this engagement?

We started working with them in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Google rankings for the keywords we target went from 10 to 199. The four-slide stamping content we launched in April 2026 already holds 137 of those page-1 positions. Moreover, keywords ranking in Google's top 10 rose from 417 to 509 between Q2 and Q3 2026.Additionally, our site's average position in Google improved from about 27 before we started to 14 over the past 12 months. For the metal stamping questions we track, keatsmfg.com is the third most-cited website in Google's AI mode, behind only Google and YouTube. That puts it ahead of Wikipedia, Thomasnet, and every competitor we track. Keats is cited about 2.7 times as often as the next closest stamping company.Moreover, visits from tools like ChatGPT, Gemini, and Perplexity rose from 33 to 82 per quarter and total more than 400 over the past year. Overall, we've seen a 10% increase in leads and customer inquiries, although it hasn't translated into measurable changes in revenue or sales yet.

How did Cobalt Group perform from a project management standpoint?

Cobalt Group has great project management. They have a detailed plan to continue improving our online position and tremendous flexibility with scheduled content. Moreover, they're great people who are easy to work with. We communicate via email and messaging apps.

What did you find most impressive or unique about them?

The generated content and pillar pages created by Cobalt Group have been fantastic and have really assisted with our online presence increases.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

I am the President of ProCast Technologies Inc.

Turn key supplier of aluminum and zinc alloy castings in the Permanent Mold process.

OPPORTUNITY / CHALLENGE

• Make ProCast visible to engineers and buyers searching for permanent and semi-permanent mold castings, against larger, established competitors.

SOLUTION

direct contact

Company values aligned

2-5 Employees

Results so far: Google rankings: Page-1 rankings for the keywords we target went from 2 when we started to 113, with 356 rankings across the first three pages of Google. Website traffic: Total site sessions grew 82% from Q2 to Q3 this year (1,135 to 2,069), and visits from organic search grew 28.5%. Key actions on the site: Key events, the actions visitors take on the site, rose 52%, from 99 to 151. Google's AI Mode: For the casting questions we track, Google's AI Mode cites procast.ca in 13% of answers. That puts ProCast ahead of its closest competitors.

RESULTS & FEEDBACK

Results so far: Google rankings: Page-1 rankings for the keywords we target went from 2 when we started to 113, with 356 rankings across the first three pages of Google. Website traffic: Total site sessions grew 82% from Q2 to Q3 this year (1,135 to 2,069), and visits from organic search grew 28.5%. Key actions on the site: Key events, the actions visitors take on the site, rose 52%, from 99 to 151. Google's AI Mode: For the casting questions we track, Google's AI Mode cites procast.ca in 13% of answers. That puts ProCast ahead of our competitors.

Project management has been fantastic. They have kept our team on schedual and delivered items on time. Extremely responsive to our needs.

Virtual Meeting

The most impressive thing about Cobalt is they have assigned a metalurgical engineer to our account as our representative! This blends the knowledge of our industry directly with the overall initiative of Cobalt to enhance our social media presence.

As this current social media environment is continiously evolving, Cobalt has done a great job and we couldnt ask for more from them and their team.

BACKGROUND

Please describe your company and position.

I am the President of Pulse Drying Systems

Describe what your company does in a single sentence.

We sell and fabricate spray dryers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cobalt Group to accomplish?

• Make Pulse Drying Systems visible in Google and AI search for spray-drying topics, so it can compete with much larger equipment makers like GEA and SPX Flow.
• Build a library of expert content based on Jim’s technical knowledge that answers the questions spray-drying buyers actually ask.

SOLUTION

How did you find Cobalt Group?

Video Intro in my mailbox

Why did you select Cobalt Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cobalt Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Update the website to make it more relevant and searchable.  Try LinkedIn connections and direct email.  Optimize for Google search and AI.  Implement Pillar-based marketing.

Google rankings: Page-1 Google rankings for the keywords we track nearly doubled in Q3, from 134 to 259. Reach beyond the first pillar: All of this comes from the spray dryer pillar. We haven't published the nutraceutical content yet, but pulsedry.com already went from 26 to 128 page-1 rankings on nutraceutical spray-drying terms, on the strength of that first pillar. Google's AI Mode: For the spray-drying questions we track, pulsedry.com went from not being cited at all to being cited in 29% of answers. It's the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow. Keyword moves: "Drying process" climbed from position 24 to 4, and "flash dryer" from 26 to 12. Organic traffic: The Ahrefs data in our July report showed organic traffic up 169%, and keywords in Google's top 3 going from 1 to 40.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Page-1 Google rankings for tracked keywords nearly doubled in one quarter, from 134 to 259. Nutraceutical terms went from 26 to 128 before any nutraceutical content was published.

Reach beyond the first pillar: All of this comes from the spray dryer pillar. We haven't published the nutraceutical content yet, but pulsedry.com already went from 26 to 128 page-1 rankings on nutraceutical spray-drying terms, on the strength of that first pillar. Google's AI Mode: For the spray-drying questions we track, pulsedry.com went from not being cited at all to being cited in 29% of answers. It's the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow. Keyword moves: "Drying process" climbed from position 24 to 4, and "flash dryer" from 26 to 12. Organic traffic: The Ahrefs data in our July report showed organic traffic up 169%, and keywords in Google's top 3 going from 1 to 40.

In Google’s AI Mode, pulsedry.com went from not being cited to being cited in 29% of tracked spray-drying questions. It’s the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great real-time communications.  Good objective setting and pretty good delivery schedule; however, the content was complex and hard to learn.

What was your primary form of communication with Cobalt Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They are a great team; friendly and customer-focused.  Good results.

Are there any areas for improvement or something Cobalt Group could have done differently?

Enlist more technical help for complex engineering issues.