Cobalt Group

BACKGROUND

I am the President of ProCast Technologies Inc.

Turn key supplier of aluminum and zinc alloy castings in the Permanent Mold process.

OPPORTUNITY / CHALLENGE

• Make ProCast visible to engineers and buyers searching for permanent and semi-permanent mold castings, against larger, established competitors.

SOLUTION

direct contact

Company values aligned

2-5 Employees

Results so far: Google rankings: Page-1 rankings for the keywords we target went from 2 when we started to 113, with 356 rankings across the first three pages of Google. Website traffic: Total site sessions grew 82% from Q2 to Q3 this year (1,135 to 2,069), and visits from organic search grew 28.5%. Key actions on the site: Key events, the actions visitors take on the site, rose 52%, from 99 to 151. Google's AI Mode: For the casting questions we track, Google's AI Mode cites procast.ca in 13% of answers. That puts ProCast ahead of its closest competitors.

RESULTS & FEEDBACK

Results so far: Google rankings: Page-1 rankings for the keywords we target went from 2 when we started to 113, with 356 rankings across the first three pages of Google. Website traffic: Total site sessions grew 82% from Q2 to Q3 this year (1,135 to 2,069), and visits from organic search grew 28.5%. Key actions on the site: Key events, the actions visitors take on the site, rose 52%, from 99 to 151. Google's AI Mode: For the casting questions we track, Google's AI Mode cites procast.ca in 13% of answers. That puts ProCast ahead of our competitors.

Project management has been fantastic. They have kept our team on schedual and delivered items on time. Extremely responsive to our needs.

Virtual Meeting

The most impressive thing about Cobalt is they have assigned a metalurgical engineer to our account as our representative! This blends the knowledge of our industry directly with the overall initiative of Cobalt to enhance our social media presence.

As this current social media environment is continiously evolving, Cobalt has done a great job and we couldnt ask for more from them and their team.

BACKGROUND

Please describe your company and position.

I am the President of Pulse Drying Systems

Describe what your company does in a single sentence.

We sell and fabricate spray dryers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cobalt Group to accomplish?

• Make Pulse Drying Systems visible in Google and AI search for spray-drying topics, so it can compete with much larger equipment makers like GEA and SPX Flow.
• Build a library of expert content based on Jim’s technical knowledge that answers the questions spray-drying buyers actually ask.

SOLUTION

How did you find Cobalt Group?

Video Intro in my mailbox

Why did you select Cobalt Group over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Cobalt Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Update the website to make it more relevant and searchable.  Try LinkedIn connections and direct email.  Optimize for Google search and AI.  Implement Pillar-based marketing.

Google rankings: Page-1 Google rankings for the keywords we track nearly doubled in Q3, from 134 to 259. Reach beyond the first pillar: All of this comes from the spray dryer pillar. We haven't published the nutraceutical content yet, but pulsedry.com already went from 26 to 128 page-1 rankings on nutraceutical spray-drying terms, on the strength of that first pillar. Google's AI Mode: For the spray-drying questions we track, pulsedry.com went from not being cited at all to being cited in 29% of answers. It's the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow. Keyword moves: "Drying process" climbed from position 24 to 4, and "flash dryer" from 26 to 12. Organic traffic: The Ahrefs data in our July report showed organic traffic up 169%, and keywords in Google's top 3 going from 1 to 40.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Page-1 Google rankings for tracked keywords nearly doubled in one quarter, from 134 to 259. Nutraceutical terms went from 26 to 128 before any nutraceutical content was published.

Reach beyond the first pillar: All of this comes from the spray dryer pillar. We haven't published the nutraceutical content yet, but pulsedry.com already went from 26 to 128 page-1 rankings on nutraceutical spray-drying terms, on the strength of that first pillar. Google's AI Mode: For the spray-drying questions we track, pulsedry.com went from not being cited at all to being cited in 29% of answers. It's the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow. Keyword moves: "Drying process" climbed from position 24 to 4, and "flash dryer" from 26 to 12. Organic traffic: The Ahrefs data in our July report showed organic traffic up 169%, and keywords in Google's top 3 going from 1 to 40.

In Google’s AI Mode, pulsedry.com went from not being cited to being cited in 29% of tracked spray-drying questions. It’s the most-cited spray dryer manufacturer, ahead of GEA and SPX Flow.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great real-time communications.  Good objective setting and pretty good delivery schedule; however, the content was complex and hard to learn.

What was your primary form of communication with Cobalt Group?

Virtual Meeting

What did you find most impressive or unique about this company?

They are a great team; friendly and customer-focused.  Good results.

Are there any areas for improvement or something Cobalt Group could have done differently?

Enlist more technical help for complex engineering issues.