CMARIX

What evidence can you share that demonstrates the impact of the engagement?

Though the app hasn’t launched yet, we’ve received glowing feedback on the look and concept. The product is exactly what we envisioned—they’ve incorporated all the features we wanted. There is excitement from those who have previewed it, and we’re anticipating a strong launch.

How did CMARIX perform from a project management standpoint?

They provide daily progress updates and keep me in the loop throughout the project. They track process in Excel spreadsheets and send us emails about milestone updates.

What did you find most impressive about them?

Despite the significant time difference, they communicate effectively with us and proactively handle any issues. Additionally, they’ve done a great job of guiding me through my first app development process, and have helped me learn the ropes.

Are there any areas they could improve?

Though the language barrier and time difference are sometimes a struggle, they handle it exceptionally well, and it hasn't become an issue.

Do you have any advice for potential customers?

Giving them your requirements and vision for the project upfront makes the process simpler. If you can provide a detailed scope and stick to your plan, they’ll be able to do the project more efficiently.

What evidence can you share that demonstrates the impact of the engagement?

We experienced a huge jump in traffic after the site went live. Customer engagement also improved. An app on the site that tracked customers’ clicks showed a threefold increase.

How did CMARIX perform from a project management standpoint?

We used Atlassian for project management. We met every day as a team to talk about issues or items that might take longer than expected. They were very hands-on, which was great because you don’t always have that.

Our project manager was wonderful. He kept the team in line and on schedule. He consolidated what they needed from us to move items forward. It’s hard to find outsourcing teams that have that kind of project leader managing the team. It’s hard to have that kind of connection from such a distance but they made it very easy. I don’t think it would have been possible without their project manager.

What did you find most impressive about them?

It was amazing that you could reach them—or at least the project manager—during the business day in the US. It’s nice to be able to reach someone during your working hours if you have a question rather than waiting until 10 p.m. to call.

They were quick to research different technologies and come up with solutions that best fit our needs. I appreciated the quick turnaround. Obviously, no company is going to know everything that’s possible. The ability to research available technology and learn enough to be able to implement within a few weeks was great.

Do you have any advice for potential customers?

It’s important to be accessible to the team. When they outsource projects, people often take the mentality that they just send the design and the firm builds it. In reality, it’s more of a give-and-take process. Make yourself available to the team to provide feedback and receive feedback from them. Not talking to each other throughout the process does a disservice to both sides, especially since so many projects fail due to communication breakdowns.