Club de Marketing

BACKGROUND

Please describe your company and position.

I am a Partner at MPA créditos hipotecarios

Describe what your company does in a single sentence.

MPA créditos hipotecarios: A new financing concept designed to help you realize your most important projects—whether buying a home, moving, selling, renovating, building, or investing in your business or personal growth. With one of the most competitive dollar-denominated rates on the market, we are the partner you need to move forward, progress, and achieve your dreams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Club de Marketing to accomplish?

• Created a digital ecosystem comprising a website, social media channels, and email marketing.
• Graphic design assets—including brochures, presentations, and flyers—were produced in record time.
• Launched a Google Ads campaign that yielded strong results.

SOLUTION

How did you find Club de Marketing?

Online Search

Why did you select Club de Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Understanding of needs and timelines

How many teammates from Club de Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At MPA, we hired Club de Marketing to develop and strengthen our digital presence, with the aim of improving our corporate communication, positioning the company, and generating new business opportunities.

The team was responsible for creating our digital ecosystem, including the design and development of our website and the creation and setup of our Instagram and LinkedIn profiles.

They also handled the planning and execution of email marketing campaigns, covering everything from the design of communications to database generation and remarketing initiatives.

Furthermore, they developed various sales and corporate materials—such as brochures, corporate presentations, flyers, and other graphic assets—while maintaining a consistent visual identity.

This work was complemented by Google Ads campaigns designed to boost our visibility and reach potential clients.

We particularly valued the guidance provided, their ability to understand our business, and the convenience of consolidating various marketing and communication needs with a single team. This enabled us to move forward in an organized manner and build a more professional digital presence that aligns with our business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The entire digital ecosystem was established within the first month. We developed and launched our website and institutional profiles on Instagram and LinkedIn. This enabled us to professionalize our digital presence and begin communicating our services comprehensively.

We succeeded in generating an average of 8 leads per month thanks to the digital marketing and communication initiatives we implemented. This is a significant result for our business, given that we operate in a specialized market.

We achieved an average of 8 leads per month, with over 15 inquiries monthly.

We created the presentation and key flyers for use in presentations to real estate agencies. They successfully built our digital presence from scratch, creating a professional image and a communication strategy aligned with our business. Furthermore, the commercial initiatives began generating new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Club de Marketing managed the project in a highly professional, organized, and committed manner. They met agreed-upon deadlines and maintained seamless communication throughout the process.

We would particularly highlight their responsiveness, their willingness to address our needs, and their flexibility in adapting to requirements as they arose.

We benefited from consistent, close follow-up, along with improvement proposals and strategic advice. We value the fact that, beyond simply executing tasks, they took the time to understand our business and contribute ideas that supported our commercial objectives.

 They even reminded us of pending tasks and deliverables to keep the projects moving forward. They always responded quickly and demonstrated a strong commitment to deadlines.

What was your primary form of communication with Club de Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What surprised us most about Club de Marketing was their level of commitment and responsiveness. They were always available to answer questions, propose solutions, and support us at every stage.

We particularly appreciated that we didn't have to chase them up. On the contrary, they were the ones reminding us of pending tasks, the information we needed to provide, and the next steps to keep the project moving forward.

We felt they worked as part of our own team, showing initiative, maintaining constant follow-up, and demonstrating a genuine interest in our business and its results.  Having a single team handle web development, social media, advertising campaigns, and marketing materials allowed us to optimize resources and work in a coordinated manner.
What we value most is that they are present, respond promptly, and take the initiative. They get involved in the business and work as if they were part of our own company. We would highlight their professionalism, commitment, and responsiveness. They were always there for us—anticipating our needs, proposing improvements, and supporting us in achieving our goals. A reliable, proactive team that comes highly recommended.

Are there any areas for improvement or something Club de Marketing could have done differently?

Overall, we are very pleased with the work performed. As an area for improvement, perhaps some reports and presentations could be simplified to facilitate decision-making and expedite certain approvals.

In any case, they consistently showed a great willingness to listen to our suggestions, make adjustments, and adapt to our way of working. The experience was very positive, and we continue to value their support.