Close Up Productions

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of University of Surrey

Describe what your company does in a single sentence.

Higher Education provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Close Up Productions to accomplish?

• Create recruitment content
• Create videos to showcase the campus and services
• Create videos about our students and their life at Surrey University

SOLUTION

How did you find Close Up Productions?

Referral

Why did you select Close Up Productions over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

What was the size of Close Up Productions’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The University need to refresh and create content to attract prospect students. Working with Close-Up we shared the ideas we had for show casing student life and services. They took the initial ideas and came back with story-boards, stylistic approaches and messaging proposals. They created end-to-end services from shooting, location set-up, scripts and production.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• engagement rates with the content on social channels
• engagement rates with the content on the website
• Stakeholder approval and internal engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Close-Up are very responsive at all times. They are responsive to customer needs but are also proactive in getting in touch and outlining where there are risks to the timeframes or budgets.

What we like about them is that there are always options presented to us if issues arise so we can decide whether we extend timeframes or adjust to maintain deadlines. They work with us as a 'one' team and project manage very well.

What was your primary form of communication with Close Up Productions?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They bring fresh ideas and professionalism, and experience to the brief. They always show examples of stylistic approaches and keep on top of trends and emerging styles we can adopt. Their energy and creativity make them stand out, they always want to produce excellent and relevant content, and they take time to understand the audiences and channels that the content will play.

Are there any areas for improvement or something Close Up Productions could have done differently?

There are no areas for improvement. They provide a first-class, efficient, and effective service.