Clearl

BACKGROUND

Please describe your company and position.

I am the Founder of SettlyGo

Describe what your company does in a single sentence.

SettlyGo connects newcomers in Germany with verified local helpers for practical everyday tasks such as appointments, phone calls, apartment viewings, and administrative support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clearl to accomplish?

• Audit and improve SettlyGo’s customer journey from service discovery through booking and payment.
• Identify UX, trust, pricing, and conversion friction and prioritize the most important improvements.
• Provide practical design recommendations and concepts we could validate and implement in the product.

SOLUTION

How did you find Clearl?

They contacted us

Why did you select Clearl over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Clearl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clearl conducted a focused UX and product audit of SettlyGo’s customer journey, covering the path from initial discovery through service selection, booking, payment, and post-booking expectations. The work included reviewing the existing customer experience, identifying usability and conversion friction, distinguishing higher-priority issues from lower-priority hypotheses, and proposing practical improvements that could be validated against the live product. 

Key deliverables included: 

- A review of the current customer journey and recommended future-state flow 

- Prioritized UX findings around service discovery, pricing clarity, trust, booking, payment, and helper matching 

- Recommendations for improving pre-booking support and customer reassurance 

- Annotated Figma concepts for selected high-impact improvements 

- Additional written UX and discovery notes after the review sessions 

- A final walkthrough and discussion of priorities, implementation considerations, and areas requiring further validation 

The engagement was intentionally focused rather than a full redesign. We used the findings as an external product review, compared them against the latest product state, and implemented the recommendations that were supported by current product behavior and business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project gave us a clear, prioritized set of UX findings that we were able to turn into concrete product work. Following the audit, we implemented and validated several recommendations across the booking journey, including clearer service and pricing information, improved pre-booking support visibility, stronger customer trust signals, simplified checkout messaging, better review/edit behavior, and clearer payment and helper-matching expectations. 

The main Clearl follow-up items were reviewed against the live product, converted into implementation tasks where appropriate, and subsequently completed or closed after validation. The engagement also helped us distinguish genuine product issues from assumptions or provider-specific behavior, which prevented unnecessary redesign work. We have not yet attributed a specific percentage increase in conversion or revenue to the project, so we would not claim a direct commercial uplift at this stage. 

The measurable outcome so far is that the audit resulted in multiple implemented product improvements and a more focused, evidence-based UX backlog.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed well overall. Yurii and Anastasiia communicated clearly, stayed responsive throughout the engagement, and delivered the agreed materials within the expected timeframe. They were also flexible when we challenged some of the findings or compared them against more recent product changes. 

Rather than pushing every recommendation as something that had to be implemented, they were open to discussing priorities, assumptions, and areas that needed further validation. The collaboration was straightforward, and follow-up materials were shared promptly after our calls. Communication was professional and easy to manage throughout the project.

What was your primary form of communication with Clearl?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to look at the product from an external customer perspective and turn that into practical, actionable feedback. They did not only focus on visual design. Their review covered the full decision journey, including how customers understand the service, pricing, trust, booking, payment, and what happens after payment. 

I also appreciated that they were open to discussion when some recommendations needed to be challenged or validated against the current product. That made the engagement feel more like a collaborative product review than a generic design audit. I would recommend Clearl to teams looking for an external UX and product perspective, especially when they are prepared to validate recommendations against real product data.

Are there any areas for improvement or something Clearl could have done differently?

One area that could be improved is the distinction between confirmed usability issues, assumptions, and hypotheses. In some parts of the audit, observations were presented quite strongly before being fully validated against the latest product state or actual user behavior. A clearer evidence level for each recommendation, for example, confirmed issue, expert hypothesis, or idea to test, would have made prioritization even easier. 

It would also have been helpful to spend a little more time validating the current product implementation before some of the early conclusions, as SettlyGo was changing quickly during the engagement. Overall, these were relatively minor points, and the team was receptive when we discussed them. A slightly more evidence-driven prioritization framework would make an already useful process even stronger.

BACKGROUND

Please describe your company and position.

I am the Founder of Benchler

Describe what your company does in a single sentence.

Benchler is a hiring platform that helps software developers demonstrate their skills and connect with companies through structured candidate profiles, assessments, and job matching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clearl to accomplish?

• Create a clear and professional visual identity for Benchler, including the logo and core brand style.
• Design an intuitive user experience and interface for the platform’s key workflows.
• Validate the product concept through initial market and competitor research and help refine the business ideas.

SOLUTION

How did you find Clearl?

Referral

Why did you select Clearl over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Clearl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clearl helped us shape the initial product and visual direction for Benchler. Their work included reviewing the product concept and target market, conducting a high-level competitor analysis, and discussing several business and positioning ideas. The main deliverables included a logo, core visual identity elements, and design concepts for the platform’s key screens and user flows. They also provided recommendations that helped us refine the product presentation and establish a clearer foundation for further development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in an approved logo and visual style for Benchler, along with designs for the main product screens and user flows. The design files were clear enough to move directly into development. The competitor research and product discussions also helped us narrow the MVP scope and make several decisions about positioning and functionality. All agreed deliverables were completed within the planned timeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was organized into clear stages, and I always understood what they were working on and what would come next. They shared progress regularly and responded quickly when I had questions or feedback. They were flexible when some of the product ideas changed and made the requested revisions without creating unnecessary delays. The agreed work was delivered on time, and communication throughout the project was easy and straightforward.

What was your primary form of communication with Clearl?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was that they did not treat the project as just another design task. They took time to understand the product idea, asked useful questions, and suggested improvements instead of simply following the initial brief. They combined design work with practical product thinking, which was especially valuable for an early-stage startup.

Are there any areas for improvement or something Clearl could have done differently?

Overall, I was happy with the work. One small improvement would be to provide a little more written context behind some design decisions, especially when presenting several options. This would make it easier to review the alternatives and return to those decisions later. However, this did not create any significant issues during the project.

BACKGROUND

Please describe your company and position.

I am the CEO of GoGuru

Describe what your company does in a single sentence.

I’m the founder of an e-commerce brand in the fitness and activewear space. I’m responsible for the company’s overall direction, including product, brand, marketing, and commercial growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clearl to accomplish?

• We wanted to strengthen our product and brand strategy and improve the commercial performance of the business. We needed a partner who could bring an outside perspective, challenge our assumptions, and help us make clearer decisions around positioning, customer experience and sales.

SOLUTION

How did you find Clearl?

Referral

Why did you select Clearl over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Clearl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Clearl supported us with product strategy, branding, and a series of collaborative workshops. They helped us refine our positioning, review the customer journey, assess our offers, and identify opportunities to improve sales. Their role went beyond delivering design work. hey challenged our thinking, introduced new ideas, and helped us make more informed product and commercial decisions. They also supported our Black Friday A/B testing. Together, we tested different approaches, reviewed the results, and used the findings to improve the campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration helped us increase sales and make more confident product and marketing decisions. The Black Friday testing showed us which offers and approaches resonated better with our customers and helped improve the campaign’s performance. The workshops also gave us a more structured way to assess ideas and prioritize changes with the strongest commercial potential. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration was well organized and flexible. The team was always prepared, responsive, and able to adjust quickly when our priorities changed. Communication was clear and the overall process was easy to manage.

What was your primary form of communication with Clearl?

Virtual Meeting

What did you find most impressive or unique about this company?

Their commercial thinking was the most impressive part. They didn’t treat branding or product design as isolated deliverables. They looked at the wider business, challenged our assumptions, and connected their recommendations to conversion and sales.

Are there any areas for improvement or something Clearl could have done differently?

Nothing significant. Overall, the collaboration was highly effective.