Clear, Concise Copywriting

Industrial B2B Copywriting on Time within Budget by an Engineer

I provide B2B copywriting/marketing consulting services such as case studies, white papers, direct marketing letters, website audits and other marketing material to energy industry utilities and manufacturers.

I understand your concerns about budget and schedule. 

Guarantee

I guarantee that your marketing materials will be delivered to you on or before the date agreed upon( based on the scope, revision cycles and your internal company cycle time) and within the budget agreed upon.

Why me? I speak Engineerlish. I'm a practicing electrical power engineer providing electrical consulting services to electric utilities and industrial companies. You will benefit from the experience I gained writing technical papers and reports. One of my strengths is presenting complex ideas in easily to understand terms.

If you believe your company meets my criteria and wants to create more effective marketing materials, call me now at 847-989-5517 or e-mail me at tom@thetommccauley.com.

I expect the companies I work with to: 

1. Have an annual marketing budget 2. Have a person whose primary responsibility is marketing and has decision making authority. 3. Have an annual revenue -10M$ to about 500M$. 4. Understand the copywriting/marketing process 5. Agree to a project fee basis unless scope so vague that I need to do extensive research to define it This minimizes your risk and provides you with a hard number for budgeting. I take most of the risk. 6. To pay 30% of my fee before I start work 7. Pay balance when company receives the requested marketing materials 8. Understand that changes in scope will, of course, result in a changes in my fee. 9. Have no expectation that I will work on spec 10. Pay me a "kill fee" should the company decide to terminate the project for any reason