Citant.ai

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of iSite Media

Describe what your company does in a single sentence.

iSite Media is a digital out-of-home advertising company that helps brands reach sports and entertainment audiences through a nationwide network of digital screens inside major venues.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Citant.ai to accomplish?

• iSite Media is a digital out-of-home advertising company that helps brands reach sports and entertainment audiences through a nationwide network of digital screens inside major venues.
• Identify specific website, content, and technical improvements that could strengthen our AI search/AEO performance.
• Create a prioritized, actionable roadmap for improving iSite Media’s presence and authority in AI-generated search results.

SOLUTION

How did you find Citant.ai?

Online Search

Why did you select Citant.ai over others?

Referred to me

How many teammates from Citant.ai were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Citant.ai conducted an audit of iSite Media’s visibility across AI search platforms and our overall AEO readiness. The project included reviewing our website, content, technical structure, brand/entity signals, and how consistently information about iSite Media appears across the web. The main deliverable was a detailed findings report outlining where we currently stand, the issues limiting our visibility, and specific recommendations for improvement. Hamza also helped us understand which recommendations should be prioritized, including technical website updates, structured data, content improvements, and strengthening third-party signals about our company. The audit gave us a clear, actionable roadmap that we could begin implementing internally right away.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest measurable outcome was that we went from having no formal AEO strategy to having a clear, prioritized roadmap for improvement. The audit identified specific technical, content, structured data, and third-party authority issues that we could immediately begin addressing. We were able to use the findings to make several website updates and standardize important information across our digital presence. Just as importantly, the project gave our team a much better understanding of how AI search platforms evaluate and surface our brand. Because many of the recommendations are still being implemented, we are still early in measuring their long-term impact on AI visibility and traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hamza was very responsive and easy to work with throughout the project. He communicated clearly, delivered the audit and recommendations in a timely manner, and was always willing to answer questions or provide additional context when needed. The process felt organized and collaborative, and he made the findings easy for our team to understand and act on.

What was your primary form of communication with Citant.ai?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how actionable Citant.ai's work was. Hamza didn’t just point out where our AI search visibility could improve - he explained why those issues mattered and gave us clear, practical recommendations we could actually implement. He also has a strong understanding of a relatively new and fast-changing area of digital marketing, and he made the strategy easy to understand without overcomplicating it.

Are there any areas for improvement or something Citant.ai could have done differently?

I don’t have any major areas for improvement based on our experience. The audit was thorough, the recommendations were clear and actionable, and Hamza was responsive throughout the process. If anything, it could be helpful to include an even more condensed executive summary or implementation checklist for teams that want to quickly turn the findings into next steps, but overall the process was very strong.