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Rachel Cheyfitz is a deep-tech marketing strategist and leader who ships the strategy and the artifacts both, across cybersecurity, AI, computer vision, deep tech, B2B SaaS, operations technology and DTC.
Who I help
Seed through Series C. Deep tech & complex B2B · Operations platforms (HR tech, procurement, legal) · Consumer & B2C.
What I do
- Strategy. Positioning, ICP, messaging and message architecture, brand voice, GTM, and PMF — plus website planning and information architecture.
- Market research & competitive intelligence. Market research, competitor intelligence, win/loss, and voice-of-customer.
- GTM. Product and release launches, integrated campaigns, webinars, and adoption and retention flows.
- Content & technical writing. Deep-tech editorial, website and landing-page copy, content marketing and content operations, product docs, release notes, and technical thought leadership.
- Video. Scriptwriting, storyboards, video marketing, and end-to-end SaaS product video direction.
- SEO & GEO. B2B SEO, technical SEO, and AI-answer visibility (GEO), with content refresh loops.
- Product-for-marketing. UX, microcopy, in-app flows, and feedback loops, from plan to shipped.
- Internal enablement. Knowledge bases, internal comms, training and lectures.
- AI enablement & systems. AI workflows, skill systems, pipelines, automations, and custom internal tools: evaluate, build-vs-buy, roll out, adopt.
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Min project size
Undisclosed
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Hourly rate
$100 - $149 / hr
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Employees
Freelancer
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Year founded
Founded 2020
Service Lines
- AI Agents
- 10%
- Digital Strategy
- 10%
- Market Research
- 10%
- Other Marketing
- 10%
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Industries
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Clients
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