Cheil México

BACKGROUND

Please describe your company and position.

I am the CMI Manager of a retail company 

Describe what your company does in a single sentence.

Retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cheil México to accomplish?

• Brand Consistency: Establish and maintain a coherent and recognizable brand identity in the local market.
• Cultural Adaptation: Ensure the brand resonates with local culture and values, avoiding cultural misunderstandings and maximizing emotional connection with the target audience at the visual deliverables.

SOLUTION

How did you find Cheil México?

Referral

Why did you select Cheil México over others?

• Pricing fit our budget
• Company values aligned
• Meet the expectations

How many teammates from Cheil México were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Refine and customize the existing global brand book to effectively adapt it to the Mexican market, ensuring an authentic connection with the local audience.

The goal is for the agency to work with the existing brand book and propose different image usage guidelines to help optimize the visual identification of our brand, maintaining global consistency but highlighting elements that resonate with the Mexican market.

Three key deliverables: 

• Market Research stage
• Ideation and Conceptualization Stage
• Implementation (Visual guide)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since this is an ongoing project, some of the measurable outcomes are the following:

• Progress Against Milestones: Tracking the completion of key project milestones and deliverables according to the project plan.
• Timeline Adherence: Measuring progress against the project timeline and ensuring tasks are completed on schedule.
• Quality of Deliverables: Assessing the quality of work produced based on established standards or criteria, often through regular reviews.
• Stakeholder Engagement: Evaluating stakeholder satisfaction and engagement through feedback meetings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team demonstrated a strong capability in delivering items on time, adhering closely to the project milestones. 

In terms of responsiveness, the team is highly attentive to our needs and requirements. They provided timely updates and addressed any concerns or feedback efficiently. This proactive communication helped maintain alignment with project goals and facilitated smooth progress throughout the project's lifecycle.

What was your primary form of communication with Cheil México?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their complete understanding of market dynamics and client needs to develop innovative solutions that stand out.

Are there any areas for improvement or something Cheil México could have done differently?

Be stricter in the timing. This helps us to have clear expectations and delivery dates.