Chat With Leaders Media

BACKGROUND

Introduce your business and what you do there.

I’m the owner of The Frame Brain, a professional training and coaching company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chat With Leaders Media?

I needed help with media production. We wanted to target audiences such as freelancers, people who own their own business, and people who have a creative aspect like artists, photographers, etc.

SOLUTION

What was the scope of their involvement?

Chat With Leaders Media produces a podcast for me for my marketing campaigns. They helped me develop a 16-episode podcast idea that addressed my target clients for my consulting business — the product is an added value that will allow me to network with potential clients by inviting them to be guests on my show. 

They do the reaching out of the list of guests we came up with, the scheduling, and the pre-production planning, including coming up with the interview questions for me. Then, they take all of the production notes during the planning call and design the questions for the final recording. Their team is also present for the interview, and they do all the post-production and delivery of the episode into the Omni broadcast tool. The shooting is done over Zoom — they do have the in-studio option, but I haven’t elected to do that because I can accommodate guests from all over the world.

Afterward, they do all the audio engineering to produce the episode and include a few custom graphics that I can use to promote the podcast on social media once it goes live. They also upload the final product to the podcast aggregator and give me the materials to post them myself.

What is the team composition?

I work primarily with Jeff (CEO) and an audio engineer that does the post-production work.

How did you come to work with Chat With Leaders Media?

They were referred to me by the agency that developed my website.

How much have you invested with them?

We've spent $10,000–$49,999 with them so far.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched our brand new podcast exceeding my expectations. Also, some of the earlier feedback I’ve gotten is from the guests on the show, and they've said this was the most professional and well-organized production they’ve been a part of in podcasting. In addition, listeners have said that they found the questions to be compelling, it’s very easy to find, and it’s great material.

How did Chat With Leaders Media perform from a project management standpoint?

Project management has been great; the episodes have been released on time once we went live. In terms of communication, we use phone calls, email, Slack, and Trello.

What did you find most impressive about them?

The thorough pre-production process distinguishes them from the competition; they do a lot of great research on the guests and ensure that the questions we’re asking are getting to a great story for the listeners. They also make the guests feel comfortable and celebrated — they create a product that the guests are proud to share.

Are there any areas they could improve?

They could improve their service by simplifying the to-do list and the back and forth with the company; I've seen them improve over time since working together because the initial Trello board was tricky to understand. Still, they’ve improved and added automated features like checklists and Trello-Slack synchronization, so we’re getting better notifications — it’s something they’re continuing to improve on.

Also, There was a delay when we were first getting started together due to heading into the holidays. We may have projected a quicker turnaround than was possible based on my schedule with the client.

Do you have any advice for potential customers?

If you approach them with a clear target audience, they can use the best podcast practices to make the podcast valuable for your business. They’re good at ensuring that I’m getting an ROI by inviting the right people and marketing to them.