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Charm Digital Marketing

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When local businesses succeed, families prosper, c

Charm Digital Marketing helps established Jacksonville service businesses get found on Google and convert that visibility into revenue. Founded in 2017 by Nicole Standish, the agency specializes in local SEO, content strategy, and Fractional CMO engagements for businesses ready to grow beyond referrals.

  • Min project size
    $1,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2017

Overview by:

Reviewer avatar
Nicole Standish
President About the Team

Service Lines
Search Engine Optimization
35%
Digital Strategy
30%
Fractional CMO Services
20%
Web Design
15%

No Focus Areas have been added yet…

Industries
Home Services
60%
Business services
25%
Non-profit
15%
Clients
Small Business (<$10M)
100%

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Our Story

Charm Digital Marketing was founded in Jacksonville, FL in 2017 by Nicole Standish, a marketing strategist with 20+ years of experience. We work as an embedded marketing department for businesses across Northeast Florida, handling strategy, SEO, web design, and campaigns under one roof. With 100+ websites built and an average client relationship of five or more years, we bring senior-level marketing leadership without the full-time overhead.

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Meet the Team

Nicole Standish

Nicole StandishPresident

Founder & Lead Strategist Nicole has more than 20 years of marketing experience, including CMO-level roles across multiple industries, and founded Charm Digital Marketing in 2017.

What Sets Us Apart

Strategy and Execution in One Place

Most agencies hand off strategy to one team and execution to another. We handle both. From SEO and web design to content and campaigns, everything stays connected, consistent, and pointed at the same goals.

Senior-Level Marketing Without the Overhead

We bring more than 20 years of marketing experience, including CMO-level work across multiple industries, to businesses that cannot justify a full-time marketing hire. You get the expertise of a seasoned marketing leader at a fraction of the cost.

Direct Access to Senior Leadership

When you work with Charm, you have direct access to our founder and senior strategist from day one. No layers, no handoffs to junior staff. Leadership is actively engaged in every account, every step of the way, not just at kickoff and check-ins.

Quick Facts

9 years in business

Tools and Technology

Notion
Loom
LastPass
Adobe Creative Cloud
Google Workspace
ActiveCampaign

Commonly Asked Questions

We keep project management straightforward and personal. Every project starts with a clear scope, timeline, and defined milestones. Clients receive regular updates throughout and always know where things stand. Communication is direct, responsive, and handled by senior leadership, not passed through layers of staff. We adapt our tools and workflow to what works best for each client, but the priority is always clarity, accountability, and keeping things moving without the client having to chase us down.

Clients work directly with senior leadership, so communication is straightforward and never filtered through account managers or support queues. We set expectations upfront on how often we connect, what reporting looks like, and how to reach us between check-ins. Reporting focuses on metrics that actually matter to the business, not vanity numbers. We explain what the data means and what we are doing about it, so clients always understand where things stand and why decisions are being made.

Results vary by engagement, but here is what is possible. For Once Upon a Chair, a client we partnered with on full-service digital marketing, we delivered: 283% more leads generated 898% growth in pipeline value 678% more revenue won and closed We set measurable goals at the start of every engagement and track progress against them throughout. The numbers we report are the numbers that grow your business.

We measure success by what it does for the business, not what it does for a report. That means leads generated, revenue won, pipeline growth, and client retention. Not just traffic numbers and keyword positions for their own sake. At the start of every engagement we establish clear benchmarks and goals. From there, we track progress against those specific targets and adjust strategy when something is not working. If a tactic is not moving the right numbers, we say so and we change it. The goal is always growth you can see in your business, not metrics you have to explain away.

Every engagement starts with a consultation to understand the business, goals, and where things stand today. From there we put together a tailored proposal, and once everything is agreed on, we move into onboarding. New clients complete a detailed questionnaire before we kick off, covering brand assets, business background, target audience, and project specifics. This lets us hit the ground running without losing time in the early weeks gathering basics. From there we schedule a formal kickoff call to align on scope, timeline, and communication expectations. Ongoing engagements include monthly meetings to review progress, report on results, and adjust strategy as needed.

Contact Charm Digital Marketing

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