Chapter Red Designs

BACKGROUND

Please describe your company and position.

I am the Founder of Zenith School Of Foreign Languages

Describe what your company does in a single sentence.

A language learning app

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapter Red Designs to accomplish?

• To develop a clear and differentiated brand strategy for GoPhrasing, a French learning mobile app. The goal was to define the brand’s personality, tone of voice, core messaging, and visual language to ensure consistency across UI, communication, and product experience.
• To create a full brand guideline document that would serve as a reference for designers, developers, marketers, and internal teams as the product scales.

SOLUTION

How did you find Chapter Red Designs?

Referral

Why did you select Chapter Red Designs over others?

Quality work

How many teammates from Chapter Red Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

hired the agency to help build a strong and cohesive brand identity for my language learning app and business. Their scope of work included:

Branding Guidelines:

They developed a comprehensive set of branding guidelines that covered tone, typography, brand colors, and visual direction.
This ensured consistency across all digital and print assets.
Logo Design:

They created multiple logo concepts and helped finalize a logo that reflects the essence of the brand.
The final logo was provided in various formats for different use cases (app icon, social media, print, etc.).
App UI Aesthetics:

They helped define the overall visual style and look-and-feel of the app, including fonts, color schemes, and interface elements.
They provided design inputs that align with user experience and branding.
Social Media & Marketing Graphics:

The agency delivered graphics and templates for social media posts, stories, and advertisements, maintaining visual consistency.
Creative Direction:

They offered valuable creative input and suggestions that helped shape the visual language of the brand.
Overall, their work played a crucial role in establishing a clear and appealing brand identity, both visually and strategically.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete alignment on brand positioning and voice across stakeholders

Measurable Outcomes:

Consistent Brand Presence:
After implementing the branding guidelines, all platforms — app, website, social media, and marketing materials — now reflect a cohesive visual identity, improving brand recognition and trust.
Increased Engagement:
Following the launch of the new branding, our social media engagement (likes, shares, saves) increased by approximately 35% over the next two months, indicating better resonance with the audience.
Professional Visual Identity:
The new logo and design assets significantly elevated the brand’s perceived professionalism, leading to positive feedback from users, collaborators, and potential investors.

Development of a structured brand system adopted into UI and product

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency demonstrated strong project management throughout the collaboration. They delivered all key milestones on time and maintained a clear timeline for deliverables. Communication was smooth and professional — they were highly responsive to my feedback, open to iterations, and quick to incorporate any changes I requested. I appreciated their proactive approach in sharing updates and ensuring alignment at every stage. Overall, they were reliable, efficient, and a pleasure to work with.

What was your primary form of communication with Chapter Red Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about this agency was their ability to deeply understand my vision — even when I struggled to articulate it clearly. They asked the right questions, listened attentively, and took time to truly understand my brand’s mission and personality. What impressed me was not just their technical skill, but their ability to translate abstract ideas into visual language that felt authentic, modern, and aligned with my goals.

Their attention to detail was remarkable — from color psychology to layout balance, everything was intentional and purpose-driven. It felt like they were not just executing a project, but co-creating something meaningful with me. They went beyond aesthetics and focused on building a brand identity that would resonate emotionally with my audience. Their strategic thinking, combined with creative execution, made the entire experience inspiring and empowering.

Are there any areas for improvement or something Chapter Red Designs could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of Xtreme Security Inc

Describe what your company does in a single sentence.

Xtreme Security provides comprehensive security solutions, offering trained guards, mobile patrols, and surveillance services for residential, commercial, and industrial sites across Canada and the USA, with a focus on customer service, safety, and crime prevention.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapter Red Designs to accomplish?

• Design
• Logos
• Booklets

SOLUTION

How did you find Chapter Red Designs?

• Referral
• Clutch Site

Why did you select Chapter Red Designs over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Chapter Red Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Amandeep has been fantastic in handling company design, logos, and booklets. His attention to detail and creativity have significantly enhanced our branding materials, and his turnaround rate has consistently exceeded expectations. Highly recommend him for any design-related projects!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For Chapter Red, the measurable outcomes from the project were outstanding. The designs were well-received by everyone involved, with the final results exceeding expectations. The branding and materials created showcased a clear understanding of the company’s vision, and the positive feedback from stakeholders reflects the project’s success. The work was highly recommended for future projects, demonstrating great progress and effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Chapter Red’s project management was excellent. They consistently delivered items on time, staying true to the agreed-upon deadlines. Their responsiveness to our needs was impressive; they were always quick to address any changes or feedback, ensuring that the final deliverables aligned perfectly with our vision. Overall, their proactive communication and ability to adapt to our requirements made working with them a smooth and positive experience.

What was your primary form of communication with Chapter Red Designs?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Chapter Red was their exceptional turnaround time and professionalism. They consistently delivered high-quality work under tight deadlines without compromising on detail or creativity. Their ability to maintain a professional and efficient approach throughout the project made them a reliable partner, and this level of commitment truly set them apart.

Are there any areas for improvement or something Chapter Red Designs could have done differently?

While Chapter Red Designs delivered excellent results, one area for potential improvement could be providing more frequent updates during the design process. While their turnaround time was impressive, more regular communication or progress reports might help ensure that the client remains fully informed at each stage. This could further enhance the collaborative aspect of the project and prevent any minor adjustments late in the process.

BACKGROUND

Please describe your company and position.

I am the Founder of Bohemian Alley

Describe what your company does in a single sentence.

We sell fabric journals and bags 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapter Red Designs to accomplish?

• Rebranding

SOLUTION

How did you find Chapter Red Designs?

Online Search

Why did you select Chapter Red Designs over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Chapter Red Designs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We did a complete rebranding of my small business 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I was able to see my vision come to reality, my brand had a new meaning and purpose and identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project was extremely smooth and everything was delivered on time without any hassels. Jasgul and her team responded to all my queries within 24 hours, even post project completion if there was anything I needed help with, Jasgul was always there.

What was your primary form of communication with Chapter Red Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I had a wonderful time working on my rebrand eith Chapter Red. Jasgul did an amazing job of making my vision come to life. She was extremely accomodating and understanding all throughout the process. The entire journey felt like a cake walk!

Are there any areas for improvement or something Chapter Red Designs could have done differently?

Nothing, honestly speaking the entire journey was so good that I felt like my rebranding project never ended only.

BACKGROUND

Please describe your company and position.

I am the Founder of NoFuss Foodworks

Describe what your company does in a single sentence.

We offer wellness & Nutrition products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chapter Red Designs to accomplish?

• To design clean, minimal and high-impact packaging for No Fuss's new launches that reflects the brand’s no-nonsense, trustworthy positioning.

SOLUTION

How did you find Chapter Red Designs?

Online Search

Why did you select Chapter Red Designs over others?

Liked previous work

How many teammates from Chapter Red Designs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I had a great experience working with Chapter Red Designs. I wanted minimal, product-focused packaging—and they nailed it. Highly recommend CRD for anyone seeking a thoughtful, supportive design team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Supportive team that understood the challanges a startup faces.

Packaging ready for print and launch within the expected timeline

Final design aligned perfectly with the brand’s clean and clear communication style

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was a mutual understanding for the timelines. 

What was your primary form of communication with Chapter Red Designs?

Virtual Meeting

What did you find most impressive or unique about this company?

The coordination in the team was good.

Are there any areas for improvement or something Chapter Red Designs could have done differently?

Every new project is a leaning journey for both brand and design agency.