Fueling Creative Breakaways
Catalyst Agents is a premier Chinese and WeChat marketing agency specialized in helping real estate developers, luxury and lifestyle brands reach and engage the Chinese audience through Chinese digital, social, events, and print platforms.
Concord Pacific, Polygon Homes, Magnum Projects, BIRKS Groupe Inc., Max Mara, Max Mara Weekend, GRAFF, BC Liquor Distribution Branch
Our team assisted BIRKS jewelry with their Chinese digital strategy, managing and growing the brand's presence on WeChat and Weibo. We consulted on the launch of the brand's WeChat Mini Program, which was launched during Chinese New Year of 2019, allowing the brand's customers to shop and complete a purchase using WeChat Pay, all while staying within the app.
Dress for Success Vancouver reached a milestone date with their IMPACT fundraiser, the non-profit's largest fundraiser each year. Our team designed a new brand identity for the event to celebrate the milestone. We provided creative direction and execution across mediums including social, print programs, event slideshows, printed tickets, website and photography.
Our team has developed a multi-year relationship with the Magnum Projects team, assisting them with strategic WeChat marketing to promote their real estate development projects to the Chinese audience on the world's #1 Chinese social media platform.
From media planning and buying to content creation for WeChat and event planning, our team ensures we guide the prospect through the funnel to allow the sales team an opportunity to close the deal.
The VIP press and media event we planned, marketed and executed for the team's recent project, The Paramount, generated coverage from 2 major print newspapers and 6 different large WeChat and Weibo news platforms (Chinese digital news channels).
The residential portion of the project sold over 300 homes in under 60 days. We were also retained to subsequently assist the client with marketing the commercial properties part of The Paramount's masterplan community in Richmond, British Columbia.
We were tasked with increasing the following and engagement of The North Face Vancouver's social media accounts including Instagram and Facebook. Through a series of creative collaborative campaigns with outdoors-focused Influencer accounts on Instagram, we set up a summer Hike Challenge Series and a winter Whistler giveaway to double the size of the social community from 4800 to over 9100 followers.
Organic engagement also rose significantly despite the new algorithm's on the platforms cutting back on organic reach. The latest Hike Challenge announcement for this summer generated over 1000 organic engagements.
We are always meticulously deliberating within the team to see how we can build a community instead of simply broadcasting content at our online audience, and leverage the latest social media tools and functions to enable us to improve our communications strategy for our clients.