What distinguishes Cartesian Consulting from other providers?
They are extremely intelligent, hard-working people. They correspond promptly with you, and they meet all their deadlines, even the real tight ones I tend to give them. They are also extremely humble about the way they do things. At the same time, however, they are aggressive, and are willing to challenge you on some of the decisions you want to make.
I actually like when a vendor or supplier challenges you in your thinking process, giving constructive criticism and advice when needed.
They have a very good team of people around them. That is why they have been so successful. They have been doing this for a long time. They come out here and give us recommendations, and their advice has always been spot on. This is the kind of team that is good to work with.
They have a team of qualified, experienced, and talented employees across offices in India and Singapore and services leading brands globally across sectors including hospitality, retail, food and QSR [quick service restaurant], E-commerce, Telecom, and Financial Services.
They have since expanded their footprint internationally and currently serve clients in Malaysia, Singapore, Indonesia, and Thailand as well. Cartesian Consulting believes in the power of analytics and data-driven thinking when it comes to marketing decisions. This belief comes from some cutting-edge tools, a lot of smarts, and decades of experience in marketing and CRM. Being direct marketers at heart, Cartesian Consulting doesn't believe in stopping just at the analysis. Instead, they take a deep dive into the campaign design and management as well.
An example of this was the migration of a promotion that was being run a year before I took over the company called "Buy 1, Get 1." This promotion, while increasing top-line sales, was having a negative impact on the bottom line. One day a week on Tuesday, customers could come into Domino's and buy one pizza and get one free. Our business was a Tuesday business with 60 to 70 percent of the sales on that one day.
In October 2014, we migrated out of this with "smart value" promotions, which we worked with Sandeep and his team. Results were outstanding with sales and customer counts meeting expectations and 6 percent positive increase on the bottom line. All of the numbers were in line with our 'joint expectations'.
We have huge growth plans, and I plan to ensure that Cartesian is part of that growth. Sandeep and his team are extremely humble, supportive, always willing to think outside the "pizza box" and willing to challenge. I respect Sandeep and his team and have no hesitation in recommending them to any company.
Is there anything Cartesian Consulting could have improved or done differently?
Not really. However, initially they were running all of their business activities in India. A year ago, I recommended that they should look at bringing their business to other parts of Asia because there are a lot of things happening in other growing Asian markets.
I encouraged them to look into setting up an office in the Singapore region. Now, they have an office in Singapore, which is even better for us.