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ClaimA consumer-centric and brand first approach to marketing
Hello, I'm Carl, a purpose & results-driven Marketing & Branding Consultant / Fractional CMO with over 25 years’ experience building and transforming brands & businesses – from startup to established – across the Health & Wellness/Weight Loss, Consumer Packaged Goods & DTC Pharma categories. I’m a passionate brand builder and believe in the power of leading from consumer-insight driven strategy and organizational purpose. I have extensive experience leading world class brands including building powerful, consumer insight-driven brand platforms, big idea creative campaigns and successful go-to-market strategies that breakthrough and inspire consumer action.
From leading short-term marketing projects to providing CMO-level consulting services for early-stage startups or filling interim senior-level marketing team gaps on established brands, I’m here to help.
•Consumer Research & Insight Generation •Branding: brand architecture & logo, brand story •Brand Platform & Strategy: mission, vision, values, positioning, brand promise •Creative Campaign Development & Implementation: traditional, digital, social •New Product Development & Launch •Rebrands & Brand Refreshes •Marketing Plan Development & Implementation •Advertising: traditional, digital, social •Agency Management: branding, traditional/digital media & creative agencies •Agency Search Consulting & Onboarding •Business Opportunity Assessment •Fractional CMO Consulting Services
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
Freelancer
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Year founded
Founded 2021
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