Contact Capitol Data Analytics
Get a custom proposalBooked isn't Banked
Capitol Data Analytics is the outsourced analytics team for home services companies that are big enough to need one but do not want to hire one.
We start with a free Profit Leak Audit. We pull your CRM, call, ad spend and job data, reconcile the numbers that disagree, and show you one place revenue is leaking with the math in the open. Most owners learn something in the first pass their existing reports could not tell them.
From there we build what the audit justifies and nothing more: pipelines, warehouses, dashboards and reporting your team will actually open. Then we run it monthly so the numbers stay true.
What makes us different is structural. We do not sell media, so we have no stake in which channel gets credit. We reconcile to cash collected rather than invoices booked. And we read whatever CRM you run, whether that is ServiceTitan, Housecall Pro, Jobber, Successware or Lead Perfection.
Recent work: for All States Home Improvement we cut median response time from 6.6 minutes to 2.5 and tied roughly $650,000 in sales to the change, about 25x ROI, in seven weeks.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
Urbandale, IA
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Year founded
Founded 2019
1 Locations
- Urbandale , IA
Service Lines
Industries
- Home Services
- 70%
- Legal
- 15%
- eCommerce
- 15%
Clients
- Midmarket ($10M - $1B)
- 70%
- Small Business (<$10M)
- 25%
- Enterprise (>$1B)
- 5%
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Our Story
We are a small senior team, and that is the point. The person who scopes your work is the person who writes the SQL and sits on the readout call. Nothing gets handed down to a junior analyst.
We have worked inside the data of roughly ten industries, and the same gap repeats everywhere: the CRM disagrees with the ad platform, and the job that got booked never got collected. We know where the money hides. Most engagements start as one audit and last years.
Meet the Team
August SevernHead Data Scientist
August founded Capitol Data Analytics and leads every engagement personally, from scoping through SQL to the readout call. He has built reporting and attribution systems across roughly ten industries, with the deepest work in home services.
What Sets Us Apart
We do not sell the media we measure
Most reporting on marketing performance is produced by the same firm that spent the money. We do not sell ads, run campaigns or take media commissions, so we have no stake in which channel gets credit. The independence is structural rather than a promise, and it is the reason our numbers hold up.We reconcile to money collected, not revenue
Cancellations, warranty callbacks, discounts, financing fallout and receivables all sit between a signed job and cash in the bank. We connect marketing and sales data to your accounting system, so the number you make decisions on is revenue that actually landed.We measure every dollar you spend
Roughly four in five home services companies run two or more marketing vendors, which makes any single vendor's dashboard partial by construction. We sit above all of them and account for the full budget, including the channels nobody is currently reporting on.Locations (1)
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