California Logo Designs

BACKGROUND

Please describe your company and position.

I am the Founder and Head Brewer of Summit Brew Co.

Describe what your company does in a single sentence.

I run Summit Brew Co., a craft microbrewery in Hayward, California, specializing in small-batch IPAs with locally foraged botanicals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire California Logo Designs to accomplish?

• It needed to stand out because the craft beer market in California is packed with competition.
• We definitely did not want the typical hops and mountains thing that everyone else seems to have.
• We wanted it to show our commitment to sustainability without being too obvious.
• It had to look good everywhere like on bottle labels tap handles and merch.

SOLUTION

How did you find California Logo Designs?

Online Search

Why did you select California Logo Designs over others?

Great culture fit

How many teammates from California Logo Designs were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I needed a logo that could stand out in California's crowded craft beer market while reflecting our commitment to sustainability. The design had to work equally well on bottle labels, tap handles, and merchandise, all without looking like every other hops-and-mountains brewery logo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within three months of launching the new branding:

Our taproom merchandise sales increased by 65% (customers loved the logo enough to wear it)
Got featured in 3 "Best New Breweries" lists, with editors praising our "instant recognition"
Reduced label printing costs by 30% thanks to their optimized design files

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What impressed me most was their no-nonsense efficiency. They hit every milestone 1-2 days early, responded to emails within 2 hours (even on weekends during our crunch time), and anticipated needs I didn't know I had (like creating a simplified mono version for keg stamps).

What was your primary form of communication with California Logo Designs?

Email or Messaging App

What did you find most impressive or unique about this company?

Their value-to-quality ratio is unmatched. For what we paid (about half what others quoted), we got:

A logo that still looks fresh 4 years later.
Files are so well-organized that our interns can find anything.
Bonus brand guidelines that became our marketing bible.

Are there any areas for improvement or something California Logo Designs could have done differently?

I wish they'd offered a brewery signage mockup service, we ended up doing that separately. But their files were so thorough that our signmaker had zero issues.