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We create newsworthy stories

Byline Coverage is a digital PR and link building agency built for the iGaming sector. We create newsworthy stories — primarily interviews with retired professional athletes — that journalists publish organically, earning authoritative, editorially-placed backlinks for sports betting and casino operators and affiliates. Backed by a decade of publisher relationships across national news, sport, and lifestyle outlets, we deliver sustainable ranking gains that survive algorithm updates, not paid placements.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

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