Broadreach Executive Search

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of PropFuel, a membership insights and engagement platform for associations. We use AI to analyze member data, enabling associations to personalize communications, automate engagement strategies, and boost retention and growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Broadreach Executive Search?

We needed to hire a full-time head of marketing to bring focus, alignment, and momentum to our marketing team.

SOLUTION

What was the scope of their involvement?

Broadreach Executive Search provided recruitment services for us.

What is the team composition?

We worked with 2 teammates from Broadreach Executive Search.

How did you come to work with Broadreach Executive Search?

Someone referred Broadreach Executive Search to me. I chose them over other options because they had high ratings, were referred to me, and I was familiar with some of their team. I knew they conducted a comprehensive search.

What is the status of this engagement?

We worked together in January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Broadreach Executive Search completely changed how I think about recruiting and my vision for the future of my company. The hire they helped us make didn’t just fill a role; they changed how we think about our future. For the first time, we’re talking seriously about becoming a $15–$20 million company and a $100 million+ outcome. Moreover, this hire is responsible for a direct increase in our growth rate, which had been slowly declining as we got bigger. We were healthy but wanted our growth rate to increase over time, which is hard to do. It takes a particular set of skills to drive this level of growth.

How did Broadreach Executive Search perform from a project management standpoint?

Broadreach Executive Search delivered on time. We communicated via email and messaging apps.

What did you find most impressive about them?

Broadreach Executive Search gave me clear, factual candidate portfolios — no spin, no salesmanship — saving their perspective until after I met each person. They had candidates in front of me within days, and by the end, it wasn’t even close.

With their help, we didn’t just interview; we told a compelling story about our vision and where this role could go for the candidate professionally and personally. I’ve never been so happy to write a big check.

Are there any areas they could improve?

No, they did everything well.