Brandwell

BACKGROUND

Please describe your company and your position there.

I am the Sales Manager at a Lighting Supply and Design Company in Melbourne. We have 1 store and an online platform delivery lighting solutions to customers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell?

We needed help with our branding and brand messaging. We lacked consistency across all out touch points and our messaging was not clear internally or externally to our customers.

We outsourced a branding specialist like Brandwell to help us identify and create a consistent company profile that could be presented across all our touch points. We also used this company to help develop our website.

What were your goals for this project?

We wanted to create more brand awareness in an emerging industry, not just within Melbourne but within the whole of Australia. We wanted to identify our target customers more clearly and establish a market edge in front of our main competitors.

SOLUTION

How did you select Brandwell?

We looked at lots of different Branding companies through Google and it was then a targeted add popped up on instagram that we decided to engage with this company after see the other companies they had worked with.

Describe the scope of their work in detail.

It started with a meeting with Brandwell identifying what goals we wanted to achieve from the experience. Then we moved into a scoping session with the key decision makers of the company establishing our individual views on how the company is currently perceived and how we would like to be perceived in the future.

This also encompassed which target audience we were currently working with versus the potential industries we should be targeting in aim of gaining longevity within the market. There was a key analysis of all our competitors as well as feedback from existing clients to really establish our current position.

From there the plan was put into action and Brandwell established some branding guidelines for us before creating an web platform showcasing and delivering the messaging and feel we established from the scoping sessions.

What was the team composition?

Our team of key decision makers in the company worked closely with the other two directors of Brandwell along with a couple of SEO specialists to assist further with our written content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since works have been carried out with Brandwell and its all now live for all to see, we have noticed a change in peoples perception of our company for the better. Our internal culture and messaging has also become more consistent allowing our team to prosper further with their communications and services.

There is a clear distinction growing from an amateur company into a more professional company who is quite established within the industry within Melbourne. The plan is to keep working to translate this to country wide.

How effective was the workflow between your team and theirs?

Very effective. Our key decision makers in our company are all very different and Brandwell effectively tapped into us all individually. There were moments where a lot of the dead time in between was due to hiccups on our end but Brandwell kept really engaged with us right up until the end.

What did you find most impressive about this company?

I was impressed by the company willingness to learn and become aware of an unfamiliar industry. Their change in language from the first meeting to the second scoping session really gave us confidence that we were in the right hands. Brandwell also always had goals for us beyond our own thoughts which gave us more insight into what we should be aiming for.

Are there any areas for improvement?

Overall a really terrific company to work with. Only improvements would be that the process did take a while from start to finish so by the end of it we started to lose the excitement and mojo and just wanted things finished and launch to happen without over exceeding our budget too much.

The second lot of seo content writing did feel a bit disconnected from our initial ideas and messaging established in our scoping session however this was a new member that was hired for this work and came in at a later date.

BACKGROUND

Please describe your company and your position there.

My name is Daniel Stocco and I am a partner at Quixley Real Estate. We are an estate agency in the inner north that specialises in Property Management, Sales, Auctioneering and Owners Corporation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell?

We were looking to freshen up our company and its visual appearance including a mini rebrand. This included new name (alteration of existing), new colours, logo, website as well as front of office.

What were your goals for this project?

We wanted to increase our awareness in the area as well as feel more current/modern.

SOLUTION

How did you select Brandwell?

Word of mouth

Describe the scope of their work in detail.

• planning
• visualisation
• re-brand -marketing
• hero story
• story behind Quixley
• assisting with the front facade of office and signage

What was the team composition?

I dealt with Damien and Anthony as well as Denise. Damien and Anthony were professional, down to earth, honest and patient.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebrand has been a real success and our clients love it. They feel the brand and look of the brand now matches the service and style we bring. As a result of the rebrand we had a lady come into the office that was sitting across the road in a cafe who liked the look of the business (just from the outside) and we ended up selling her property.

How effective was the workflow between your team and theirs?

Very effective - they were patient and understanding. We listed to their ideas and they listened to our concerns/queries.

What did you find most impressive about this company?

The Brandwell team is professional, down to earth, honest and patient.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

We are a full service IT services business and I am one of the partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell?

We hired Brandwell to assist in a rebrand and launch to market through an event celebrating 15 years of partnerships.

What were your goals for this project?

The goals were:

• Design a brand which fit the company culture and vision
• Ensure consistency across all collateral
• Throw an event for our partners (clients and referral partners) to showcase the new brand and thank them for their loyalty

SOLUTION

How did you select this vendor?

We have worked with Brandwell in the past when delivering websites and mobile applications for our clients. They have completed a previous branding exercise and we were very happy so we continued on with their services.

Describe the project in detail.

The bonus of working with Brandwell is that we did not have to worry about the process. We understood what we required from an outcomes perspective and Brandwell did the rest, from strategy sessions through to concept development and implementation.

Every decision made was verified by them to ensure it was on brand.

What was the team composition?

We had the two senior resources in the business work very closely alongside us and additional parties were brought on board when required for specific elements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We feel the project was a huge success. After running feedback from the event held, we only heard positive feedback in relation to the brand and how it was rolled out.

We now have consistency throughout our marketing and know that we have all the tools in our toolbox to continue to advertise/market ourselves.

How effective was the workflow between your team and theirs?

Extremely. The time required from my team was all scheduled and we were only brought in were absolutely required with Brandwell doing all the heavy lifting.

What did you find most impressive about this company?

Their level of care. Brandwell took on the project is if they were completing it for their own company and didn't stop until we were happy with the results.

Are there any areas for improvement?

I am sure there are always areas which could improve however I wouldn't change any part of it. We were happy with the process, the price, and the result which tick the main three boxes.

BACKGROUND

Please describe your company and position.

I am the CEO of Kefir del Sol

Describe what your company does in a single sentence.

Creates fermeted organic natural soft drinks, non alcoholic. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Create a full brand identity from scratch

SOLUTION

How did you find Brandwell?

• Online Search
• worked together previously

Why did you select Brandwell over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• understood our niche

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Brandwell for a comprehensive brand development project for our new beverage line, selecting their mid-tier package. The scope included strategy, full verbal and visual identity creation, packaging design, and brand guidelines to ensure a strong market entry.

Key deliverables included:

A complete brand framework with refined positioning, audience insights, and brand attributes.
Verbal identity assets including tone of voice, brand story, and messaging.
Visual identity with logo design, color palette, typography, and imagery guidelines.
Comprehensive brand guidelines for consistent marketing and social media application.
Packaging design and content creation for four flavors with final artwork and 3D renders, plus shipper packaging for each SKU.
A structured three-phase engagement (activation, design completion, job completion) with iterative feedback and approval checkpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a fully developed brand identity that established a strong foundation for our beverage line. Key measurable outcomes included:

A complete brand framework defining positioning, target audience, and brand attributes.
Creation of a cohesive verbal and visual identity, including logo design, tone of voice, brand story, and messaging.
Final packaging artwork and 3D renders for three product SKUs, along with shipper packaging for each variant.
A 37-page brand guidelines document covering all aspects of verbal and visual identity to ensure consistency across future marketing efforts.
Marketing collateral templates and social media styling, enabling us to launch campaigns more efficiently and consistently.
The entire engagement was completed on budget and within the planned 15-week timeline, with multiple feedback cycles incorporated into each phase.
As a result, we are now positioned to enter the market with a clearly defined brand and production-ready packaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brandwell managed the project in three structured phases—activation, design completion, and final delivery—providing clear timelines and regular check-ins. They consistently delivered items on schedule and incorporated feedback efficiently, allowing for multiple review cycles without delaying the overall timeline. The Europe–Australia time difference actually worked to our advantage; while we were sleeping, they were answering our questions, and vice versa. This created a near 24-hour workflow, keeping the project moving quickly. They delivered everything as promised and kept the project on track.

What was your primary form of communication with Brandwell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Brandwell’s ability to quickly understand our vision and translate it into a bold, market-ready identity. They truly understood the assignment—from the very first workshop, they just got what we meant without over-explaining. They balanced strategic thinking with high-quality creative execution, delivering packaging and brand guidelines that were not only distinctive and commercially strong but also original, beautiful, and exactly the energy we wanted for the brand.

Are there any areas for improvement or something Brandwell could have done differently?

Honestly, there was nothing we felt needed improvement. The process was smooth, communication was excellent, and the final deliverables exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Company Director of Florcita

Describe what your company does in a single sentence.

Premium Tequila and RTDs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Branding Identify
• Logos and Labels
• Website

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design of labels, artwork and tone for company brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding in line with company vision

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brandwell were able to deliver on time and respond to all inquiries, pivoting as needed

What was your primary form of communication with Brandwell?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their unique take on branding.

Are there any areas for improvement or something Brandwell could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Chief Strategy and Engagement Officer of Dental Health Services Victoria

Describe what your company does in a single sentence.

Dental Health Services Victoria provides dental services through the Royal Dental Hospital of Melbourne and purchases oral health services from 55 community health agencies located at 85 sites across Victoria.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• deliver a rebrand project

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery/research including staff and stakeholder consultation plus brand audit 
• Define insights, problems and goals --> deliverable: research report
• Develop brand strategy, brand architecture, and brand proposition 
• Deliver mood boards, concept design and brand guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

clear recommendations that were signed off and endorsed by the Executive team and the Board

Describe their project management. Did they deliver items on time? How did they respond to your needs?

communicative and adaptable - items were delivered on time and changes were made to the project timeline at our request to enable us to get Board sign off

What was your primary form of communication with Brandwell?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Brandwell team was positive, professional, and collaborative.They listened to our staff and challenged us, but also gave us options which then informed the ultimate direction of the final product.

Are there any areas for improvement or something Brandwell could have done differently?

Nothing comes to mind - I really appreciated the team's adaptability when we requested changes to the project timeline

BACKGROUND

Please describe your company and position.

I am the Manager of Eykamp Seeds Pty Ltd

Describe what your company does in a single sentence.

Produce and export kikuyu grass seed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Re branding
• Website

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• Great culture fit
• Good value for cost
• Spoke directly to director

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a brand identity. Full website and content development. New logo. Packaging design and liaising with printers. IT support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our business now has an identifiable brand, professional website and all new product packaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always available to assist with any queries.
• Always promptly replied to emails and calls and were often available to assist at short notice.
• Easy to deal with and always accommodating.

What was your primary form of communication with Brandwell?

Email or Messaging App

What did you find most impressive or unique about this company?

Brandwell are an approachable, friendly and down to earth team to work with. They were all very professional and easy to deal with from start to finish, nothing has been a problem. We have had excellent results through Brandwell and they continue to provide ongoing assistance and guidance to our company.

We made the decision to go with this company after calling and speaking directly with the Director, Anthony made the whole process smooth and uncomplicated.

Are there any areas for improvement or something Brandwell could have done differently?

.

BACKGROUND

Please describe your company and position.

I am the Assistant Brand Manager

Describe what your company does in a single sentence.

We are a global leader in the sexual wellness sector, comprising of a broad range of condoms, personal lubricants, and other related products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Packaging Refresh
• Modernise look and feel
• NPD packaging

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• Great culture fit
• Company values aligned

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project was to modernise and update our packaging whilst keeping in touch with the brand's heritage. An overhaul of front-of-pack architecture was created with the key deliverables in mind:

• sustainability
• heritage
• consent
• colour variant identification
• replace the hereto couples on back to be more gender fluid and androgynous.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful launch into market and customer retention through packaging refresh.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, absolutely loved working with Brandwell. They have amazing project management skills and a clear understanding of our brand needs.

What was your primary form of communication with Brandwell?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Interpersonal skills, understanding the brief and the brand from the get-go and showing pure passion for the project.

Are there any areas for improvement or something Brandwell could have done differently?

No. Absolute professionals.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Digital of Comcater

Describe what your company does in a single sentence.

Sells commercial kitchen equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Develop brand strategy
• Redefine corporate vision and values
• Reposition corporate brand identity

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Brandwell’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Based on internal & external research, develop a renewed brand strategy and identity for business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Comprehensive brand strategy delivered with revised mission and value statements. A complete renewed brand identity was also developed and supported with a corporate guidelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brandwell were great to work alongside with this project. Not only was their communication throughout exceptional, they demonstrated value for money by always extending and meeting our requirements.

What was your primary form of communication with Brandwell?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by their ability to quickly embed themselves into the business and deliver a strategy with meaning that will stand the test of time.

Are there any areas for improvement or something Brandwell could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am currently a Marketing & Brand Manager at a Tier 2 construction company in Melbourne.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell, and what were your goals?

Our business is quite new to the market and has largely been operating in the shadow of our older brother Tier 1 construction brand Crema. The brand invigoration is a chance for Camillo to step into the spotlight, and establish itself as its own powerful entity while continuing to reference our roots.

SOLUTION

How did you select this vendor?

We grew up with one of the Creative Directors so it was a pretty simple choice for us to trust the company with our brand's vision.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of Brandwell included the following -

• Branding:
  •  Research and discovery (immersion session, competitor review & workshop)
  • Brand Strategy and framework (development brand strategy, definiting opportunity and positioning)
  • Visual identity
  • Verbal identity
• Website
  • Website design ( scoping session, site mapping, prototype, content 7
  • Concept design and layout)
  • website development
  • website copywriting
• Marketing and rollout:
  • Digital marketing strategy & launch
  • Brand guidelines and assets
  • Media guide

How many people from the vendor's team worked with you, and what were their positions?

We worked closely with 3 staff from Brandwell - Damien - Creative Director/ Co-Founder Anthony - Creative Director/ Co-Founder Beth - Copy Writer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received assets and a whole new brand framework that encapsulated how we want to be seen as a company and where we aim to go. Customers, staff and stakeholders have provided positive feedback that the new touchpoints look great and they get a better understanding of who Camillo is.

Describe their project management style, including communication tools and timeliness.

We had weekly WIP meetings where we went through all elements of the campaign and what they required from us and what was outstanding from them. All new assets were provided to us in a timely manner to great quality.

What did you find most impressive or unique about this company?

Their commitment to learning about our business and doing necessary research at the start was impressive. They gave us the time to understand our needs and wanted to help us reach our goals. Their creativity and the way they could describe our history, our brand and where we want to go was remarkable.

Are there any areas for improvement or something they could have done differently?

No.