Brandwell

Introduce your business and what you do there.

I’m the director of a currency exchange. We provide physical cash to people in Australia.

What challenge were you trying to address with Brandwell?

We wanted to build an online presence for our company. We also had just developed an app that needed design components.

What was the scope of their involvement?

To start our engagement, they spent a day learning about the specificities of our business. Then, they created our website and contributed design elements to our app. They also helped us create two professional logos to distinguish the two segments of our business. Once our app is more finalized, we’re planning on doing some digital marketing work with them as well. This would include social media marketing and promotional work. 

What is the team composition?

I worked with Damian (Creative Director & Co-Founder), Anthony (Creative Director & Co-Founder), and one other member of their team. I believe they also brought in an outside firm to help build the website.

How did you come to work with Brandwell?

They do the marketing for a Japanese gardening page I follow. I was impressed with their work and their ability to communicate on behalf of the page. 

How much have you invested with them?

We spent around $20,000 AUD (approximately $16,000 USD) with them.

 What is the status of this engagement?

We worked together from December 2020–May 2021. As I mentioned earlier, we’re planning on working with them again in the future.

What evidence can you share that demonstrates the impact of the engagement?

Feedback has been great. We’ve only heard good things from internal and external parties. We haven’t done a ton of promotional work yet since our app isn’t finalized just yet, but our suppliers have liked what they’ve seen.

How did Brandwell perform from a project management standpoint?

They were great project managers. Their team was very responsive throughout the engagement. There were some delays, but those were due to us. Our project wasn’t very complicated, so we relied on email and phone calls for communication.

What did you find most impressive about them?

They took the time to listen to us and understand what we’re trying to achieve. They did everything they could to combat any cultural barriers we might encounter in the marketplace.

Are there any areas they could improve?

Some of the graphics they initially used weren’t too related to our business. When we communicated our displeasure about this to them, they promptly replaced them.

Do you have any advice for potential customers?

Tell them what you want. They’ll help you achieve it. Even though they’re busy with other projects, they’ll take the time to listen to you.

Introduce your business and what you do there.

I’m the owner of Bloom Careers, which is a recruitment company that specializes in sales and marketing professionals. We’re a newly established business.

What challenge were you trying to address with Brandwell?

I engaged Brandwell to build my brand from scratch.

What was the scope of their involvement? 

Brandwell took the time to get an understanding of who I was and the kind of business that I wanted to create before building out my brand. That included the tone of voice, logo, imagery, and a whole website — just so I had something tangible to take to market. They also created the starting point for my social presence on Instagram and LinkedIn.

What is the team composition? 

I worked with the two directors and a communications consultant.

How did you come to work with Brandwell?

I found Brandwell through Google, and they were one of the first agencies to get back to me. I did speak with a couple of other candidates, but I chose Brandwell because I really connected with them from our first interaction. They got me and my business and really understood exactly what I was trying to convey. I also found that they were enthusiastic and passionate about what they did.

How much have you invested with them?

I spent around $17,000 AUD (approximately $13,200 USD).

What is the status of this engagement?

The project lasted between November 2020–February 2021.

What evidence can you share that demonstrates the impact of the engagement?

I haven’t actually launched my brand yet, but I can say that they nailed the brief exactly. When they delivered the final project, I didn’t even want to make any changes. I was just really excited about what they had to offer.

How did Brandwell perform from a project management standpoint?

The communication couldn’t be better. We coordinated by email and a few face-to-face meetings.

What did you find most impressive about them?

Brandwell has a genuine passion for what they do. They really took the time to gain a detailed understanding of my business and objectives — so much so that I felt they were as excited about my company as I was. They absolutely exceeded my expectations.

Are there any areas they could improve?

No, they were incredible. I couldn’t expect more.

Do you have any advice for potential customers?

Just be clear in your goal and aspirations for your brand, and they’ll deliver the rest. You can trust in their knowledge and expertise because they’re absolutely incredible to work with. The team will deliver over and above what you’re hoping to achieve.

Please describe your company and your position there.

Freshn is a oral healthcare product that is currently in startup mode, as managing director my time has been spent driving the brand narrative prior to launch.

For what projects/services did your company hire Brandwell?

We contracted Brandwell to construct our brand identity, audience, brand story and brand language.

What were your goals for this project?

Our goal was to develop a brand identity that would communicate a sense of trust with our future customers.

How did you select Brandwell?

The Brandwell team are completely down to earth, they struck a chord with us from their first conversation over the phone, offering a calm humble conversation that cut through the agency land noise. Did I mention their outstanding portfolio!?

Describe the project in detail.

In November we were a concept, but when Brandwell delivered we evolved into brand. The team worked with us to firstly refine our brand name which elevated our professional aesthetic.

After our creative strategy session we were pitched our new brand identity, which was nothing short of spectacular. The Brandwell team captured every nuance of our vision and helped us simplify our offering.

What was the team composition?

On this project we worked with Anthony and Damien as creative leads with Georgie casting some magic with our brand voice.

Can you share any outcomes from the project that demonstrate progress or success?

Currently we are in pre-launch phase, so all our analytics are pending.

How effective was the workflow between your team and theirs?

They guys always picked up the phone and were ever so patient listening to our wild ideas. The whole process took around three hours of collective creative development from our end. Anthony and Damien managed this project smoother than moist bamboo mint mouth wipe.

What did you find most impressive about this company?

Working with the Brandwell team is much like visiting a real life Buddha, I’ve never personally met one but I can imagine it would be the same. The guys are relatable, trustworthy, knowledgeable and calm. They delivered faster than expected and we just loved hanging out with them.

Are there any areas for improvement?

Can’t wait to work with the Brandwell team again!

Please describe your company and your position there.

I am the Sales Manager at a Lighting Supply and Design Company in Melbourne. We have 1 store and an online platform delivery lighting solutions to customers worldwide.

For what projects/services did your company hire Brandwell?

We needed help with our branding and brand messaging. We lacked consistency across all out touch points and our messaging was not clear internally or externally to our customers.

We outsourced a branding specialist like Brandwell to help us identify and create a consistent company profile that could be presented across all our touch points. We also used this company to help develop our website.

What were your goals for this project?

We wanted to create more brand awareness in an emerging industry, not just within Melbourne but within the whole of Australia. We wanted to identify our target customers more clearly and establish a market edge in front of our main competitors.

How did you select Brandwell?

We looked at lots of different Branding companies through Google and it was then a targeted add popped up on instagram that we decided to engage with this company after see the other companies they had worked with.

Describe the scope of their work in detail.

It started with a meeting with Brandwell identifying what goals we wanted to achieve from the experience. Then we moved into a scoping session with the key decision makers of the company establishing our individual views on how the company is currently perceived and how we would like to be perceived in the future.

This also encompassed which target audience we were currently working with versus the potential industries we should be targeting in aim of gaining longevity within the market. There was a key analysis of all our competitors as well as feedback from existing clients to really establish our current position.

From there the plan was put into action and Brandwell established some branding guidelines for us before creating an web platform showcasing and delivering the messaging and feel we established from the scoping sessions.

What was the team composition?

Our team of key decision makers in the company worked closely with the other two directors of Brandwell along with a couple of SEO specialists to assist further with our written content.

Can you share any outcomes from the project that demonstrate progress or success?

Since works have been carried out with Brandwell and its all now live for all to see, we have noticed a change in peoples perception of our company for the better. Our internal culture and messaging has also become more consistent allowing our team to prosper further with their communications and services.

There is a clear distinction growing from an amateur company into a more professional company who is quite established within the industry within Melbourne. The plan is to keep working to translate this to country wide.

How effective was the workflow between your team and theirs?

Very effective. Our key decision makers in our company are all very different and Brandwell effectively tapped into us all individually. There were moments where a lot of the dead time in between was due to hiccups on our end but Brandwell kept really engaged with us right up until the end.

What did you find most impressive about this company?

I was impressed by the company willingness to learn and become aware of an unfamiliar industry. Their change in language from the first meeting to the second scoping session really gave us confidence that we were in the right hands. Brandwell also always had goals for us beyond our own thoughts which gave us more insight into what we should be aiming for.

Are there any areas for improvement?

Overall a really terrific company to work with. Only improvements would be that the process did take a while from start to finish so by the end of it we started to lose the excitement and mojo and just wanted things finished and launch to happen without over exceeding our budget too much.

The second lot of seo content writing did feel a bit disconnected from our initial ideas and messaging established in our scoping session however this was a new member that was hired for this work and came in at a later date.

Please describe your company and your position there.

My name is Daniel Stocco and I am a partner at Quixley Real Estate. We are an estate agency in the inner north that specialises in Property Management, Sales, Auctioneering and Owners Corporation.

For what projects/services did your company hire Brandwell?

We were looking to freshen up our company and its visual appearance including a mini rebrand. This included new name (alteration of existing), new colours, logo, website as well as front of office.

What were your goals for this project?

We wanted to increase our awareness in the area as well as feel more current/modern.

How did you select Brandwell?

Word of mouth

Describe the scope of their work in detail.

• planning
• visualisation
• re-brand -marketing
• hero story
• story behind Quixley
• assisting with the front facade of office and signage

What was the team composition?

I dealt with Damien and Anthony as well as Denise. Damien and Anthony were professional, down to earth, honest and patient.

Can you share any outcomes from the project that demonstrate progress or success?

The rebrand has been a real success and our clients love it. They feel the brand and look of the brand now matches the service and style we bring. As a result of the rebrand we had a lady come into the office that was sitting across the road in a cafe who liked the look of the business (just from the outside) and we ended up selling her property.

How effective was the workflow between your team and theirs?

Very effective - they were patient and understanding. We listed to their ideas and they listened to our concerns/queries.

What did you find most impressive about this company?

The Brandwell team is professional, down to earth, honest and patient.

Are there any areas for improvement?

None

Please describe your company and your position there.

We are a full service IT services business and I am one of the partners.

For what projects/services did your company hire Brandwell?

We hired Brandwell to assist in a rebrand and launch to market through an event celebrating 15 years of partnerships.

What were your goals for this project?

The goals were:

• Design a brand which fit the company culture and vision
• Ensure consistency across all collateral
• Throw an event for our partners (clients and referral partners) to showcase the new brand and thank them for their loyalty

How did you select this vendor?

We have worked with Brandwell in the past when delivering websites and mobile applications for our clients. They have completed a previous branding exercise and we were very happy so we continued on with their services.

Describe the project in detail.

The bonus of working with Brandwell is that we did not have to worry about the process. We understood what we required from an outcomes perspective and Brandwell did the rest, from strategy sessions through to concept development and implementation.

Every decision made was verified by them to ensure it was on brand.

What was the team composition?

We had the two senior resources in the business work very closely alongside us and additional parties were brought on board when required for specific elements.

Can you share any outcomes from the project that demonstrate progress or success?

We feel the project was a huge success. After running feedback from the event held, we only heard positive feedback in relation to the brand and how it was rolled out.

We now have consistency throughout our marketing and know that we have all the tools in our toolbox to continue to advertise/market ourselves.

How effective was the workflow between your team and theirs?

Extremely. The time required from my team was all scheduled and we were only brought in were absolutely required with Brandwell doing all the heavy lifting.

What did you find most impressive about this company?

Their level of care. Brandwell took on the project is if they were completing it for their own company and didn't stop until we were happy with the results.

Are there any areas for improvement?

I am sure there are always areas which could improve however I wouldn't change any part of it. We were happy with the process, the price, and the result which tick the main three boxes.

Please describe your company and your position there.

Design Narratives is an emerging collaborative interior design studio in Melbourne, Australia, of which I’m the owner-director.

For what projects/services did your company hire Brandwell?

I hired Brandwell to create a brand identity and website for my studio

What were your goals for this project?

Design Narratives existed only as an aspiration. The goal was to create an identity and online presence that would clearly reflect the storytelling approach we take on design.

How did you select Brandwell?

I approached Brandwell through a referral from another business that I am a client of, that had also worked with Brandwell.

Describe the scope of their work in detail.

Creation of brand identity and values, brand image (logos and icons), website creation, guidance and tips for social media presence

What was the team composition?

Anthony and Damien from Brandwell and two copyrighters who were engaged by them.

Can you share any outcomes from the project that demonstrate progress or success?

The logo, brand and website seem to have been well received. I’ve been given positive feedback. Social engagement has been increasing steadily.

How effective was the workflow between your team and theirs?

Brandwell did a great job in working to the originally estimated dates. They were very approachable, flexible and responded promptly to my queries via email or phone calls.

What did you find most impressive about this company?

They were very professional yet approachable. And also patient when I did not submit my part on time!

Are there any areas for improvement?

I can’t think of any, really.

Please describe your company and your position there.

Managing Director of chauffeur car service

For what projects/services did your company hire Brandwell?

Branding our new booking app

What were your goals for this project?

modernise our offer to a broader client base

How did you select Brandwell?

Southern Cross engaged Brandwell for their competence, experience and approachability - made a complex task simple and easy to understand.

Describe the scope of their work in detail.

Brandwell were engaged to rebrand previous bands and business names and were able to come up with a quality, modern and streamlined approach to our new brand being Limomate

What was the team composition?

We worked with the directors of Brandwell directly who have been attentative, responsive and were able to provide an excellent outcome.

Can you share any outcomes from the project that demonstrate progress or success?

The final outcome has been great - fresh looking, modern, stylish rebrand - Limomate.

How effective was the workflow between your team and theirs?

Communication has been excellent - the directors have been able to take on all our suggestions, analyse our core offer to clients and represent this in a clean new brand Limomate.

What did you find most impressive about this company?

What was most impressive was there was no fuss and their ability and willingness to genuinely understand what we do, our appeal and points of difference in the marketplace.

Are there any areas for improvement?

No