Brandwell

BACKGROUND

Please describe your company and position.

I am the Marketing of Advantage Solar

Describe what your company does in a single sentence.

Provide affordable and sustainable energy solutions for residential homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Rebrand
• Website

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

Great culture fit

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We appointed Brandwell for the rebrand of our business identity. As part of the scope we had a refresh of our logo, fonts, colours and messaging. We also had a competitor analysis conducted to better understand our positioning. Once the visual identity was confirmed, we proceeded with the website development. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

NA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always very responsive. We had some miscommunication around the functionality of the website backend which we are currently working through the solution. 

What was your primary form of communication with Brandwell?

Email or Messaging App

What did you find most impressive or unique about this company?

We like the simplicity of how they bring all the branding together. Sometimes this can be quite complex but they could understand our vision and bring it to life. 

Are there any areas for improvement or something Brandwell could have done differently?

The team would have liked more clarity with the functionality of the website backend as we said we needed the flexibility to reuse sections of the website to build additional pages including landing pages. It was only after handover that it was brought to our attention that the website was not built with this type of usability. We are working through a solution however this will incur further investment which was not originally planned for.

BACKGROUND

Please describe your company and position.

I am the Operator of Full Spectrum

Describe what your company does in a single sentence.

Full Spectrum operates as a retail coffee label as well as a contrcat roaster for both the specialty and commercial markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Brand identity
• Packaging
• Website

SOLUTION

How did you find Brandwell?

Online Search

Why did you select Brandwell over others?

• Great culture fit
• Company values aligned

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I engaged Brandwell to develop a full brand identity for my retail coffee business. The initial scope of work included brand framework, constructing a verbal and visual identity, packaging design for my range as well as website design and webshop.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The development of a strong brand message with thoughtfully designed product packaging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initially the project was to be spread over 16 weeks. As the project gathered momentum, further design elements to compliment the brand were thought up. This naturally extended the timeline of the project but all timelines were amended and communicated very well.

What was your primary form of communication with Brandwell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Firstly, I was impressed by Brandwell's ability to workshop as a team to compile information which was to be used to create my brand identity. Through consultation we discovered the brand archetype which was carried through into all aspects of design . It wad through this ongoing consultation that they assisted me in further understanding my own brand.

Are there any areas for improvement or something Brandwell could have done differently?

Bradwell has done an exceptional job in all aspects of this brand-building project. All additional design work that was thought up on the fly to amplify the vision for my brand was executed with class.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Kenshi Life Changing Candles, a social enterprise that makes candles and diffusers. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandwell?

We hired Brandwell to help us with our rebranding efforts and product design needs. 

SOLUTION

What was the scope of their involvement?

Brandwell has completely redesigned the look and feel of our candles and diffusers. They’ve also redesigned our stands where we display our products. We’ve had many meetings with them to discuss how things should look and why until we’ve achieved a distinctive look. 

For specific tasks, Brandwell has redesigned everything from our fonts to our logo and packaging design. They’ve also provided some helpful suggestions for our website, but their main scope of work covers only our product and brand. 

Moreover, their members work closely with printing vendors to handle the intricacies of our brand colors. For context, we have different colors for different products, and we print labels on those products and the boxes. The team has helped match the colors as properly as possible by working directly with the label company and the company that prints our packaging. 

What is the team composition?

We work with three teammates from Brandwell. Our main point of contact is one of their directors, but we also interface with Damien (Creative Director & Co-Founder) and another teammate. 

How did you come to work with Brandwell?

Brandwell received one of our candles as a gift from someone, and they saw the potential of how it should be packaged. They contacted us and gave us a vision of how our product should look. We quickly realized that their vision was a whole lot better than the way our candles looked in the years before.

How much have you invested with them?

We’ve spent around $15,000–$20,000 AUD (approximately $10,000–13,000 USD). 

What is the status of this engagement?

We started our partnership with Brandwell in July 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our engagement with Brandwell has been a huge success. We’ve had an immediate improvement in brand perception and results in the marketplace. Our products have attracted more partners that want to sell our products. Even the stands have been great; people look at them, and they immediately know that we’re some type of charity — they immediately think positively about us. 

As far as numbers go, our business has more than doubled in the last two years since working with Brandwell. We’ve had about 250% growth, and I attribute half of that growth to our clearer understanding of our brand. Our team is now better at articulating our brand, thanks to Brandwell’s knowledge. 

Moreover, we’re truly happy with our packaging, which is a plain brown box with a minimalist design. It’s perfect because we’re not trying to be nice, pretty, or colorful. Other brands differentiate themselves by being more complicated. However, because of what we stand for — which is funding food and providing employment to refugees — our box should be plain and minimalistic.

Overall, the team has helped us dig deeper into what our brand is actually selling. While it may look like we’re only selling candles and diffusers, we’re truly selling goodwill, hope, and optimism as a social enterprise that funds food. Brandwell's resources have helped us understand that at a deeper level. 

How did Brandwell perform from a project management standpoint?

Brandwell has been highly responsive. There’s been a point when I feel guilty because I need things quickly due to new accounts and marketing efforts. Despite that, they turn around items quite quickly; it’s usually within a week. We communicate by email and phone, and we’ve had a number of face-to-face meetings. They’ve come here and donated their time as well, volunteering a few times to make candles. 

What did you find most impressive about them?

The most impressive thing about Brandwell is their intricate understanding of our brand and how it should be portrayed to the market. They understand it and educate us that our brand is about changing lives, and that’s our best message. 

Are there any areas they could improve?

No, there aren’t any. I honestly can’t fault them, and they’ve been truly responsive. 

Do you have any advice for potential customers?

Book a meeting with Brandwell and discuss exactly what your brand stands for to truly understand what you’re selling. It’s not the product or the service but what the people feel when they consider buying your brand. Have a detailed analysis of why your brand exists and what values it brings. 

BACKGROUND

Please describe your company and position.

I am the Director of Kihara Landscapes

Describe what your company does in a single sentence.

Landscaping design and construction firm specialising in Japanese gardens.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandwell to accomplish?

• Target higher end projects
• New website to showcase work
• Increase public perception of our company as high end specialty business

SOLUTION

How did you find Brandwell?

Referral

Why did you select Brandwell over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Brandwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

There are many many landscaping companies in Melbourne targeting similar target areas however our market is very different being a specialist in Japanese gardens. We are not aiming to be number one on generic google searches for "landscape gardener Melbourne" but very much wanted to be able to target high end premium clients looking for a Japanese garden services. 

We wanted to lift our image so that we could pitch our gardens at the top end of the new luxury home market in exclusive suburbs of Melbourne. We wanted to lift our image so that we are viewed as the number one Japanese landscaping company in Melbourne. 

We want our customers to feel like they are investing in a safe and reputable business that will provide them with a high end product. We aimed to reduce the number of "tyre kicker" type inquiries and ensure that potential clients had an idea of the cost of our services prior to them contacting us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have received excellent feedback from our clients and suppliers following the launch of our rebranding. We have had increased genuine traffic and follow on business through our website. The client enquiries we receive are from our target market and more regularly include leading architectural firms of Melbourne. We have had a noticeable increase in our project budgets targeting clients with $150-300k spends.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timelines were communicated clearly and were all met on time. Brandwell spent ample time to get to know us and our clients to understand our brand and our standing in the community. The project was detailed and costed clearly. As our initial meetings were during the covid lockdown and we had multiple meetings over zoom. Brandwell was able to present well documented and illustrated presentations.

What was your primary form of communication with Brandwell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a small intimate team who really took time to get to know us and our company. They have an excellent knowledge of Japanese culture and the perception of Japan / Japanese here in Melbourne. They understood and saw the potential of our company and gave us the confidence to pitch our brand.

Are there any areas for improvement or something Brandwell could have done differently?

It would have been nice to meet Brandwell in person at their offices however due to covid lockdown this wasn't possible. This did not have a negative impact on our interactions as Brandwell had adapted well to the restrictions at the time.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at a retailer of at-home teeth whitening and oral care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandwell?

We engaged Brandwell to design our website and provide branding elements for our business.

SOLUTION

What was the scope of their involvement?

Brandwell developed our brand, and they designed and built our website. They also helped us with 3D renderings of our products and designed our packaging. Additionally, they provided us with digital marketing elements, such as email design and formatting. The team used Adobe Photoshop for the design work.

First, I gave them a brief of our requirements, and we had further discussions about the scope of work. From there, Brandwell provided us with a summary of what they'd be able to achieve and a cost breakdown. They created a wireframe sketch for the initial design concept with some stock photos and graphic elements to create a feel for the imagery and concept.

What is the team composition?

I was engaged with two people at Bradwell: Anthony and Damien (Co-Founders & Creative Directors). 

How did you come to work with Brandwell?

I found them on Clutch. We were in the market for a local company with experience in web design and branding elements. I wanted to engage with someone who lived locally and understood the demographic so they could aid in the project's success. I found Brandwell, read positive reviews on their Clutch profile, and then checked their website. We started the engagement after that.

How much have you invested with them?

We spent about $30,000 AUD (approximately $21,000 USD) in total.

What is the status of this engagement?

The project lasted from February 2021–January 2022. However, the team has provided additional elements upon request, such as imagery and 3D render support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Brandwell was very good, open, and forthcoming in their execution of the work. The team's ability to deliver on time was great, and so was their responsiveness to requests and scope creep. Anthony and Damien were very engaged throughout the process. Moreover, the team's communication was very clear. Their invoicing was also transparent; they were obliging with queries regarding billings or invoice breakdown requests. Overall, working with Brandwell was a good experience. 

We haven't gone live yet, and our indicators of their success will be the desirability of the product, the packaging design, and the basic functions of the website. Time will tell how their work will perform. However, I'm confident that they've helped us create a very comprehensive and exciting new brand for the market. 

How did Brandwell perform from a project management standpoint?

Their project management skills were very good. The initial consultation and willingness to work were excellent; they created a well-done project plan with a full breakdown of the deliverables. This helped me understand the project and how long each element would take. Additionally, they met schedules and deadlines. The team was open about their timelines and when they could complete each section of the work. 

As for communication, we mostly used email. However, there were times when the complexity of a discussion warranted a phone call, so we spoke over the phone several times. They were always happy to take our call; I never felt neglected as a client. Brandwell felt like an extension of my internal team. They were easy to communicate with and understood the scope of work really well. I appreciated their initiative in throwing ideas into the mix; the team was forthcoming with their recommendations in their areas of expertise, such as product packaging. 

What did you find most impressive about them?

Brandwell's ability to understand the project's scope and our expectations was first class. Their design work was also great, and they delivered according to the brief. These two elements made them stand out from the crowd. 

Are there any areas they could improve?

They could improve their web design process. Brandwell used a third-party web developer, which is fine in itself. However, this caused the communication to become clunky. When I requested changes in web design, it would take a long time for the updates to happen, and I had to follow up a couple of times, which became frustrating. They needed to improve their communication with the subcontractor or get someone in-house instead of a third-party developer. 

Do you have any advice for potential customers?

My advice is to approach Brandwell with a clear understanding and idea of your deliverables. You must also communicate what you want from your brand design effectively. Providing examples of web designs that you like and want to replicate is also helpful. This will set your project off to a really good start.

In our engagement with Brandwell, we did extensive preparation for the proposal. The team was forthcoming in organizing briefing meetings. We went through a series of targeted questions for Brandwell to understand my business and what we were trying to achieve as a brand. This was instrumental in setting a good foundation for our partnership. 

BACKGROUND

Please describe your company and your position there.

I am the managing director of the company. We sell water control valves into the farming sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell, and what were your goals?

We felt our business had stagnated and we needed to have a rebrand and a more professional and fare reaching coordinated marketing campaign.

SOLUTION

How did you select this vendor?

They were recommended to us.

Describe the scope of their work in detail, including any steps and the final deliverables.

they conducted a complete review of what was in place, identified what we were wanting to achieve and provided us with a detailed step by step process to achieve our goals.

How many people from the vendor's team worked with you, and what were their positions?

I suppose that there were possibly up to 6 that worked and are continuing to work on various aspects of the project. We have had direct access to the two managers of Brandwell Agency throughout.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They developed a new logo and rebranded the company image to better represent where we want to go. Their insight and the experience they have is exceptional. They developed an new website that is just brilliant.

Describe their project management style, including communication tools and timeliness.

They have always kept up with direct regular communication so we knew and understood every step of the process.

What did you find most impressive or unique about this company?

We admire their honesty and commitment to get us the best outcome possible.

Are there any areas for improvement or something they could have done differently?

I cannot think of anything that I would change in the process. I am now about to tart a second contract with them for a separate but aligned company we also want to launch.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a currency exchange. We provide physical cash to people in Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandwell?

We wanted to build an online presence for our company. We also had just developed an app that needed design components.

SOLUTION

What was the scope of their involvement?

To start our engagement, they spent a day learning about the specificities of our business. Then, they created our website and contributed design elements to our app. They also helped us create two professional logos to distinguish the two segments of our business. Once our app is more finalized, we’re planning on doing some digital marketing work with them as well. This would include social media marketing and promotional work. 

What is the team composition?

I worked with Damian (Creative Director & Co-Founder), Anthony (Creative Director & Co-Founder), and one other member of their team. I believe they also brought in an outside firm to help build the website.

How did you come to work with Brandwell?

They do the marketing for a Japanese gardening page I follow. I was impressed with their work and their ability to communicate on behalf of the page. 

How much have you invested with them?

We spent around $20,000 AUD (approximately $16,000 USD) with them.

 What is the status of this engagement?

We worked together from December 2020–May 2021. As I mentioned earlier, we’re planning on working with them again in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback has been great. We’ve only heard good things from internal and external parties. We haven’t done a ton of promotional work yet since our app isn’t finalized just yet, but our suppliers have liked what they’ve seen.

How did Brandwell perform from a project management standpoint?

They were great project managers. Their team was very responsive throughout the engagement. There were some delays, but those were due to us. Our project wasn’t very complicated, so we relied on email and phone calls for communication.

What did you find most impressive about them?

They took the time to listen to us and understand what we’re trying to achieve. They did everything they could to combat any cultural barriers we might encounter in the marketplace.

Are there any areas they could improve?

Some of the graphics they initially used weren’t too related to our business. When we communicated our displeasure about this to them, they promptly replaced them.

Do you have any advice for potential customers?

Tell them what you want. They’ll help you achieve it. Even though they’re busy with other projects, they’ll take the time to listen to you.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Bloom Careers, which is a recruitment company that specializes in sales and marketing professionals. We’re a newly established business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandwell?

I engaged Brandwell to build my brand from scratch.

SOLUTION

What was the scope of their involvement? 

Brandwell took the time to get an understanding of who I was and the kind of business that I wanted to create before building out my brand. That included the tone of voice, logo, imagery, and a whole website — just so I had something tangible to take to market. They also created the starting point for my social presence on Instagram and LinkedIn.

What is the team composition? 

I worked with the two directors and a communications consultant.

How did you come to work with Brandwell?

I found Brandwell through Google, and they were one of the first agencies to get back to me. I did speak with a couple of other candidates, but I chose Brandwell because I really connected with them from our first interaction. They got me and my business and really understood exactly what I was trying to convey. I also found that they were enthusiastic and passionate about what they did.

How much have you invested with them?

I spent around $17,000 AUD (approximately $13,200 USD).

What is the status of this engagement?

The project lasted between November 2020–February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t actually launched my brand yet, but I can say that they nailed the brief exactly. When they delivered the final project, I didn’t even want to make any changes. I was just really excited about what they had to offer.

How did Brandwell perform from a project management standpoint?

The communication couldn’t be better. We coordinated by email and a few face-to-face meetings.

What did you find most impressive about them?

Brandwell has a genuine passion for what they do. They really took the time to gain a detailed understanding of my business and objectives — so much so that I felt they were as excited about my company as I was. They absolutely exceeded my expectations.

Are there any areas they could improve?

No, they were incredible. I couldn’t expect more.

Do you have any advice for potential customers?

Just be clear in your goal and aspirations for your brand, and they’ll deliver the rest. You can trust in their knowledge and expertise because they’re absolutely incredible to work with. The team will deliver over and above what you’re hoping to achieve.

BACKGROUND

Please describe your company and your position there.

Freshn is a oral healthcare product that is currently in startup mode, as managing director my time has been spent driving the brand narrative prior to launch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandwell?

We contracted Brandwell to construct our brand identity, audience, brand story and brand language.

What were your goals for this project?

Our goal was to develop a brand identity that would communicate a sense of trust with our future customers.

SOLUTION

How did you select Brandwell?

The Brandwell team are completely down to earth, they struck a chord with us from their first conversation over the phone, offering a calm humble conversation that cut through the agency land noise. Did I mention their outstanding portfolio!?

Describe the project in detail.

In November we were a concept, but when Brandwell delivered we evolved into brand. The team worked with us to firstly refine our brand name which elevated our professional aesthetic.

After our creative strategy session we were pitched our new brand identity, which was nothing short of spectacular. The Brandwell team captured every nuance of our vision and helped us simplify our offering.

What was the team composition?

On this project we worked with Anthony and Damien as creative leads with Georgie casting some magic with our brand voice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently we are in pre-launch phase, so all our analytics are pending.

How effective was the workflow between your team and theirs?

They guys always picked up the phone and were ever so patient listening to our wild ideas. The whole process took around three hours of collective creative development from our end. Anthony and Damien managed this project smoother than moist bamboo mint mouth wipe.

What did you find most impressive about this company?

Working with the Brandwell team is much like visiting a real life Buddha, I’ve never personally met one but I can imagine it would be the same. The guys are relatable, trustworthy, knowledgeable and calm. They delivered faster than expected and we just loved hanging out with them.

Are there any areas for improvement?

Can’t wait to work with the Brandwell team again!