BrandHeart Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the regional managing director for the Middle East at Jigsaw Global. We provide professional services in terms of consulting and financial solutions implementation. Our department essentially supports the office of the CFO; we help with everything from finance functions to implementation and analytics. Right now, we have around 60 people across South Africa, the UK, and the UAE.  I take care of finance functions and digital strategy. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandHeart Digital Marketing? 

Our company is about four years old, and we’ve grown around 100% a year over the last few years. Simply put, our trajectory is quite good. With that in mind, we’ve hired BrandHeart because our previous agency doesn’t fully understand what we’re doing; they also don’t have an integrated approach to marketing. 

SOLUTION

What was the scope of their involvement?

We need digital marketing services from BrandHeart, so they’ve worked to understand our business, service offerings, and value proposition. They’ve come up with a digital marketing strategy that we’ve applied to LinkedIn, Google Analytics, and our website. These are the dominant platforms for our business. They come with strategies, but we’ve provided context about our business — it’s a collaborative effort. Their resources also provide some SEO services. 

BrandHeart has also run Google Ads campaigns for us. The team writes all the copy and helps us redesign our website; they’ve essentially rebuilt our entire website from scratch because we need it to speak about our service offerings in a coherent manner. It also needs to be slick and professional. They’ve given us 3–4 design options, and they’ve brought something new in every design iteration. 

What is the team composition?

We work with their account manager, copywriter, and digital specialist. 

How did you come to work with BrandHeart Digital Marketing?

I went on LinkedIn and searched digital marketing companies based in South Africa. Our team interviewed a number of companies. Among them, BrandHeart was the best team that understood what we were doing — we decided to hire them from there. 

How much have you invested with them?

We spend between $30,000–$50,000 per year on their services. 

What is the status of this engagement?

We started working with BrandHeart in March 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website traffic has increased substantially since the start of our engagement with BrandHeart. We always track website engagement, traffic, clicks, and time spent on-page, and their team has done all the reporting and brand analytics for us. The whole idea behind our campaign is to raise awareness for our brand, so we don’t track CTRs so much. Nonetheless, all of our metrics have doubled or quadrupled on a monthly basis.

How did BrandHeart Digital Marketing perform from a project management standpoint?

Their project management has been great. They’ve hit all deadlines, and most of the time, they’re the ones waiting for our team. 

To communicate, we use Teams, where we have a chat board to help us share content and follow up on questions and topics. They also use Planable as a platform for approving copy and designs before going out on social media. 

What did you find most impressive about them?

BrandHeart fundamentally understands our business and business model. This differentiates them from other service providers that create meaningless social media posts and unsubstantiated promotions. 

Moreover, they’re fantastic in terms of copywriting. They understand what we’re doing, and if they have a question, they’ll discuss it with us. We guide them from there. Overall, they have no strong financial management background, but they work hard to understand our business. They produce fantastic content with our guidance. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Give BrandHeart some time to properly understand your business and objectives. They don’t know your business as well as you do, and without giving them time to gain that understanding, they can’t help you with your clients. 

BACKGROUND

Please describe your company and your position there.

I am a manager at a company specializing in finance transformation and digitization. Software implementation, robotic process automation and data and analytics are some of our main service offerings

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BrandHeart Digital Marketing, and what were your goals?

The aim was to increase brand awareness and to share meaningful content about our company and what we doo for our clients. This was achieved through a website revamp, SEO, and some well thought through social media campaigns

SOLUTION

How did you select BrandHeart Digital Marketing and what were the deciding factors?

We came to hear about BrandHeart through word of mouth. Their competitive pricing, depth of knowledge, helpful spirit and wide variety of services made it an easy decision.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As part of the website revamp, BrandHeart enriched the company profile and services rendered by assisting in the content update and web design. SEO and ad campaigns. LinkedIn social media content development. Refreshed the look and feel of content shared.

Key metrics reviewed in monthly performance reports. Hubspot set-up and optimzation.

How many resources from the BrandHeart Digital Marketing team worked with you, and what were their positions?

3. Director Account manager Digital campaign manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were only ever able to track engagement on our website and social media reach after appointing BrandHeart, and all metrics measured have improved since the appointment without fail.

How effective was the workflow between your team and theirs?

We had a weekly check-in where the overarching monthly plan would be presented. Timelines, actions and blockers would be discussed to ensure the set goals were achieved. The team was always available to assist, proactive and well prepared for these sessions.

What did you find most impressive or unique about this company?

They have a great understanding of a successful digital marketing strategy and are a valuable advisor in this field. Where we had clear vision, they enhanced and where we lacked structure, they supplemented.

Are there any areas for improvement or something they could have done differently?

None - where the team receives clear instruction on what is required, they take initiative and produce great outcomes. They are professional and knowledgeable and take pride in the work they do.