We create and redesign brand to look profitable.
We are a branding and strategic design agency with deep expertise in helping brands to look profitable.
Founded in 2012, we’ve paired strategic tools with beautiful design solutions to help business to be in the black. Intheblack brings together talent from different fields to create cross-disciplinary solutions for brands. Our team includes designers, technologists, and data scientists who believe great design can solve problems, build brands, and set businesses apart.
We believe our firm’s strengths are our process rigour, our refined aesthetic, our accomplished te(A)m, and our shared belief that great identity, and our profession, is worth sharing, debating and defending.
Every day, we push ourselves to find new ways to design living and distinctive identities fit for digital economy.
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An Sinh - the name of a long-standing hospital in Phu Nhuan district, Ho Chi Minh city inspired Intheblack to create a message to all patients full of humanity. After receiving creative brief to rebrand An Sinh Hospital brand, Intheblack discussed, researched and learned together to create a more modern and closer image of An Sinh.
Understand the psychology of majority of patients who always expect to find peace of mind and trust during the examination and treatment. The name "An Sinh" has partly created that trust. In addition, to make the logo more symbolic and friendly, Intheblack's creative team used the stylized image of the door on the short "I" symbol, the door is always open, always a reliable light source for everyone. The patient, along with the symbol on the cross-shaped icon shows the dedication of the team of nurses and doctors, always standing by and present with their patients. Looking at the overall logo with the name, An Sinh Hospital has created a friendly look as well as believes in the expertise, responsibility, dedication to service, quality and professional ethics of the disease. this institute.
The most important thing when looking at the An Sinh hospital system is the gentle but definitive wavy strip - both belief, and the view of non-stop development and consolidation, best service and best quality. , giving a peace of mind for the sick and their families. Intheblack has received a positive response from the hospital management. We are very happy and proud to have contributed to creating a brand of Trust for every family.
Intheblack - a place to create a profitable brand with outstanding designs. We plan, create and design Interimm's brand identity with the following requirements: “About a comprehensive settlement Iinvestment solution provider that is reasonably designed for each client with the cooperation of leading law firms, project developers and immigration consultants in the US, Canada, Australia & Europe.”
According to this brief, Intheblack took the main identity image for Logo as famous bridges in each country, consulting Interimm on settlement investment such as Golden Gate Bridge in America - Dom Luís I bridge in Portugal, Confederation bridge in Canada and Sydney Harbor Bridge in Australia - it means the connectivity between customers and their destinations. Since then, it helps Interimm convey the message "Make visitor to residence". In addition, the logo has been standardized and appears eye-catching and luxurious on the website as well as flexible application in publications including namecard, folder, poster, brochure, letterhead ...