Brand Health

Brand Health is an Australian brand research consultancy. We run brand audits, brand tracking, advertising effectiveness research and pack and message testing for marketing leaders who need to know how their brand is performing against competitors, what is holding its growth back and where to act first.

Every study is designed, analysed and presented by a senior researcher. The person who scopes the study writes the questionnaire, analyses the data, writes the report and presents the debrief, so nothing is lost between hand-offs.

Studies measure the whole path from awareness to choice against a named competitor set: unprompted and prompted awareness, consideration and preference, the conversion between each stage, what drives choice in the category using trade-off methods, and how the brand is seen. Fieldwork runs on accredited online panels of real buyers, with client customer lists added where they help. Results are significance tested, small samples are flagged and limits are stated, so findings stand up in the boardroom.

Each study ends in a written report and a live debrief. The report opens with an executive summary that names the constraint on growth and closes with numbered priorities for the next twelve months, written to be forwarded to a CEO or board as it stands.

We work with clients across Australia and can run multi-country quantitative studies. Client results are never published.