the brand forward

Your pipeline problem is often a positioning problem in disguise. I help growth-stage B2B SaaS and AI companies make it clear why buyers should choose them, then turn that clarity into marketing that helps win business.

For more than 20 years I’ve marketed technology to enterprise buyers, and for the last decade I’ve led marketing inside high-growth SaaS and AI startups, from first US hire after a seed round to a seat on the executive leadership team. I’ve helped companies grow through the $0 to $10M and $5M to $50M stages, defined two categories and earned recognition from Gartner, Forrester and HFS.

AI accelerates the work, and I use it every day. What it can’t supply is the judgment to decide which audience to prioritize, which claim you can credibly own and what to leave out. That’s where I come in, bringing the strategic judgment, creative taste and business acumen to make your story distinctive and connect it to how you win customers.

Companies usually bring me in at the moments that matter most, such as a new raise, an AI product launch, the move from founder-led marketing to a repeatable system, or a run of deals they should have won.

There are four ways to work together.

Stand Out Sprint. Positioning, a strategic narrative and the priority materials buyers see first, delivered in four to six weeks.
Positioning and Validation Workshop. A focused test of whether your positioning still fits the market you’re selling to.
Fractional Marketing Leadership. Executive marketing leadership that owns the plan, the outcomes and the team, without a full-time hire.
Take Something Off Your Plate. A launch, campaign or project I own from strategy through implementation.

My repositioning work has helped lift win rates by more than 30% and shorten sales cycles by roughly a fifth. I’m based in the Boston area and work with companies across North America, the UK and Europe.