Boundary

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a consumer products company

Describe what your company does in a single sentence.

A modern wellness company that fuses science and quality ingredients to create products that make a truly transformative impact on our consumers’ lives and well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundary to accomplish?

• Redesign 2 DTC websites to improve UI/UX, improve conversion and give overall design rehaul
• Replatform website onto Shopify
• Launch new corporate website

SOLUTION

How did you find Boundary?

Referral

Why did you select Boundary over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• organization size

How many teammates from Boundary were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Boundary designed and developed two new e-commerce websites, and developed the new parent company’s corporate site. The Natrol and Jarrow Formula brands each required a new DTC e-commerce website built on Shopify. For Jarrow in particular, the website design needed to match the company’s new brand guidelines. The Natrol website needed to be replatformed to Shopify. Boundary provided 

• design and content services: 

1. sitemap and wireframes 
2. homepage concepts 
3. design for product pages and remaining pages 

• development and deployment 

1. technical build of both websites 
2. QA 
3. deployment of new websites 
4. incorporating SEO best practices 
5. ongoing technical support 

• Integration with CRM platform

1. design and build of Welcome email series

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New websites were successfully deployed according to specified requirements. Improvement in engagement metrics (time on site, bounce rate) and SEO showed that redesigns achieved intended goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, items were delivered on time and Boundary was always very nimble and quick to respond to changing needs.

What was your primary form of communication with Boundary?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Boundary are a smaller team but that was the perfect fit for what we needed most as they could adapt or pivot more easily. They were prompt in responding to requests and incorporating the feedback provided. They were great partners to work with on the project and even after the new websites were deployed, they've still continued to be our web agency to provide ongoing support and maintenance.

Are there any areas for improvement or something Boundary could have done differently?

During initial design concept development, Boundary could have presented ideas that pushed the envelope even further.

BACKGROUND

Please describe your company and position.

I am the Head of Product of a social networking company

Describe what your company does in a single sentence.

We are a social media platform designed to create a more positive social experience for Gen Z

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundary to accomplish?

• Mobile App Animations
• Build A New Website
• Supplement Engineering Staff

SOLUTION

How did you find Boundary?

Referral

Why did you select Boundary over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Boundary were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Boundary has done outstanding work across multiple projects ranging from UX/animation design, prototyping, mobile app development, and web development. Their team is amazing to work with, and I would highly recommend them as they are fast, flexible, and deliver exceptional work. Our initial project was to create new animations and build a prototype for one of the core features of our mobile app. 

Deliverables included a Figma prototype, AfterEffects files, and a developer handoff guide for motion work. Their work was very high quality, and their team was very responsive and able to execute to meet all of our needs. Since that original project was delivered, we have hired them for additional motion/animation work that has included similar deliverables for other features, as well as for some of our promotional materials. 

We have also contracted with them to augment our internal engineering team to bring on a mobile engineering resource. They were assigned to the development of one of the features that Boundary had delivered the animations and prototypes for, and the engineer was able to plug in with our team and make an impact right away.

In addition, Boundary has helped us with a website rebuild, delivering a fully functional website built on Webflow. They were able to execute quickly in order to roll out the new site on time and looking great!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• While we are unable to share specific company metrics, Boundary's work has contributed to an increase in velocity on our engineering team, a noticeable improvement on the core engagement experiences of our mobile app, and churned out an amazing new website that funnels new users to our waitlist!

What was your primary form of communication with Boundary?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Boundary's team has delivered high quality work on time, allowing us to meet several tight internal deadlines. They are super responsive and collaborative with our team, and have been very accessible to our team via Slack, Zoom, and email!

What did you find most impressive or unique about this company?

I cannot say enough about the quality of their work! I have hired many agencies in the past for similar work, and they are easily the best value out of all of them. Their team is highly professional, creative, and passionate about their clients' projects. They are able to bring innovative ideas and concepts to the table, provide great UX insights, and execute based on input from a number of stakeholders at our company.

Are there any areas for improvement or something Boundary could have done differently?

I honestly cannot think of anything I would change or improve about working with Boundary. We couldn't be happier with the work they have done for us!

BACKGROUND

Please describe your company and position.

I am a Manager for Red Bull

Describe what your company does in a single sentence.

Boundary creates web and mobile design for our Sales and Marketing tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundary to accomplish?

• Web and mobile design for ticketing application
• User journey for calendar application
• Design of marketing application

SOLUTION

How did you find Boundary?

• Referral

Why did you select Boundary over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

What was the size of Boundary’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Boundary created end-to-end user click paths for custom built enterprise-wide applications for five sales and marketing solutions. For each application, Boundary began the planning phase with the internal project team to idéate on possible solutions for each problem presented. Boundary designers worked through multiple iterations and countless design sessions in order to create click flows that were intuitive for multiple user roles and provisioning required throughout the apps.

Based on final Boundary designs, internal project team built several tools made available to 3,000+ end users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quick turnaround time on agreed upon deliverables
• Attention to detail so much that mock-ups do not require altering during development
• Intuitive clickpaths increase user engagement with our applications

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables have realistic agreed upon target dates and have been completed on time almost always.

What was your primary form of communication with Boundary?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most impressive is the ease in working with Boundary designers. They are quite complementary in terms of culture fit and think outside the box to provide solutions our internal team members may not have considered before. I appreciate how Boundary is a global team and this helps with turnaround times by taking advantage of time zone differences. They are attentive to detail, quite creative, and very receptive to feedback.

Are there any areas for improvement or something Boundary could have done differently?

Project management can be improved by understanding the complete portfolio of all work being sent over by various stakeholders from our company. A high level overview of incumbent work can help better project when to reach out to Boundary and assist project managers in identifying the right times in asking for assistance.

BACKGROUND

Please describe your company and position.

I am the Business Operations of (a/an) Software

Describe what your company does in a single sentence.

We are a consumer fintech startup building products to alleviate financial stress for everyday Americans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Boundary to accomplish?

• Redesign our marketing website

SOLUTION

How did you find Boundary?

Referral

Why did you select Boundary over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Good value for cost

What was the size of Boundary’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to rebuild their marketing website to better highlight the brand’s mission and maturity as a company, while empowering their in-house team to maintain and update the site without the need for ongoing support. To prepare for our relaunch in late March, Boundary would help design and develop the website to match our company’s existing brand aesthetic and tone of voice, creating a delightful and engaging experience that people can’t help but tell their friends about.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website Designs in Figma
• Website development in Webflow
• Website launch in April

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, good project management with an SOW timeline that included the three major phases and deliverables. The team was good with communicating timelines and meeting them.

What was your primary form of communication with Boundary?

Virtual Meeting

What did you find most impressive or unique about this company?

They were responsive, friendly, and just seemed to have a great collaborative culture.

Are there any areas for improvement or something Boundary could have done differently?

It was clear the engineering and design teams were very separate and did not have a lot of cross-functional knowledge.

BACKGROUND

Please describe your company and your position there.

I am the Chief Product Officer at an early-stage healthcare technology startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundary, and what were your goals?

Our business was looking for a marketing agency partner who could provide full-cycle branding services (from brand direction to design and copywriting to implementation) to help us build our brand and public-facing marketing site.

SOLUTION

How did you select this vendor?

We found them through a third-party agency vetting company called Breef. We reviewed applications from 3-5 different agencies, and interviewed 2, and ultimately selected Boundary. We're glad we did!

Describe the scope of their work in detail, including any steps and the final deliverables.

Boundary started with a project kickoff meeting, where we explained our business objectives, industry quirks, and needs. Boundary listened well to understand. After this call, they provided a Project Plan and Timeline.

Next, they provided a Branding Exercise which all our founders completed, then stewarded a conversation with our team after analyzing our responses to this Branding Exercise. Then Boundary created Brand Identity and Concepts options for us to discuss and select from.

They then compiled this into individual assets, splash page, home page, and individual page designs. In parallel, they help to provide us with copywriting and brandable chunks based on their understanding of our offering. Finally, Boundary built and implemented our public site in a no-code CMS tool with some custom code as well.

How many people from the vendor's team worked with you, and what were their positions?

We worked primarily with 5-6 people at Boundary including a point person / copywriting expert & business advisor, branding and design expert, a project manager, and two designers. Boundary is super high-touch and personalized, and we had a great working relationship with Marc and George and the rest of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, we have a business name, solidified logo and color palette, brandable chunks of copy to mix and match, and a well-integrated on-brand on-message marketing website that we're proud to share with prospects and customers.

Describe their project management style, including communication tools and timeliness.

We had regular check-ins built into the project plan. Every meeting was productive and drove real value. Asynchronously, we communicated primarily via email and a Slack channel which allowed us to be nimble and work tightly together.

Everyone we interacted with at Boundary was a great communicator, and Boundary was always timely with getting back to any of our questions or concerns same-day or within a day.

What did you find most impressive or unique about this company?

initially, we were impressed with their portfolio, especially their design talent and experience working with ambitious technology companies. Over time, I discovered that their real hidden edge is their ability to listen, digest and synthesize business objectives, and then allow that to inform their design and copy.

Are there any areas for improvement or something they could have done differently?

I don't think there's any area where they didn't deliver above and beyond.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Fullsteam Insurance, a new-fashioned insurance brokerage supporting businesses and individuals (we use technology and experienced advisors to mitigate risk).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Boundary?

We needed a new brand that spoke to our target audience and a web experience that made sense for them. It needed to feel modern, professional, and clean. The team at Boundary knocked it out of the park.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted countless agencies across the globe (actually entertained working with a firm out of EU). The most import factors were the following:

• Proven success with web and brand design
• Work flow that aligned with my goals
• Vision for brand that aligned with my customers
• Easy communication
• Realistic rates
• Fun people

Describe the project in detail and walk through the stages of the project.

We had an initial meeting, and they listened to my goals and vision. It was very conversational and felt like I was talking to friends, which made it easier to get ideas out and share what I was looking for. They put together a proposal and plan. We had several meetings with several rounds of feedback.

After approving the direction and design, they went into development. After delivering, we had more feedback and revisions. The process was smooth and accommodating. Lots of design firms don't do revisions or limit them, Boundary really worked through the kinks.

How many resources from the vendor's team worked with you, and what were their positions?

I work with 4 people - Design Lead, Account Manager, Development Lead, and Billing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site generates significant revenue for our business. Prospects and customers acknowledge the site on a weekly basis. It's the storefront to our company and people love it!

How effective was the workflow between your team and theirs?

Very easy. Their communication is one of the things that sets them apart from other agencies. Fast, thorough, and transparent

What did you find most impressive or unique about this company?

They were so creative and easy to work with. Professional and experienced and hard working. They have everything a design agency should have plus more

Are there any areas for improvement or something they could have done differently?

nope