BMAS Social

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a luxury leather goods brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BMAS Agency?

We asked BMAS to help us design social media strategy around our campaign in AW 2019. They created fantastic strategy for organic and paid Facebook and Instagram and managed both of these over the 4 month campaign period. After the campaign we decided to keep working with them on social media advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended BMAS by our creative team and after a series of meetings we felt they really understood the brand and how we wanted to be portrayed and we signed the contract.

Describe the project in detail and walk through the stages of the project.

After we agreed the work they came back with a detailed organic and paid social media strategy for the campaign, which we discussed in detail. Once that was signed off they sent us monthly organic and social media plans, detailing every image and copy so we could ensure everything was on brand.

At the end of every month they sent us a very detailed report on how the organic posts and ads performed and we had in-person meetings regularly to discuss the results and how to improve.

How many resources from the vendor's team worked with you, and what were their positions?

We have predominantly worked with two-three team members - account manager, paid media manager and executives. We were also very delighted to have one of the directors very involved and hands on at the start when we were slightly unsure of working with an agency due to past experiences. Jo reassured us with in-person meetings and calls and explained how BMAS works in detail. This really helped to build trust at the beginning.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main aim of our campaign was to get younger audience interested in our products and to increase our conversion rate. Throughout the campaign we quickly grew our audience on Instagram and visiting sessions to the website, resulting in increased conversion rate. We were so delighted with the results that we decided to keep working with BMAS on paid social and still do!

How effective was the workflow between your team and theirs?

Our communication and workflow between BMAS and our team has always been great. From the start Jo was very involved with ensuring we felt comfortable with how everything was ran.

Sonia and Tori, and at the later stage Ben and Navid have been all doing a fantastic job with meeting up with us in-person whenever possible, and throughout the pandemic we've been in constant touch over the phone, email and messages. We have also had regular Google Teams calls.

What did you find most impressive or unique about this company?

After working with several digital agencies unsuccessfully in the past we were very wary to sign up with another one. But BMAS work ethics, enthusiasm, knowledge, and expertise are really impressive. They always go the extra mile to ensure the ads perform as best as possible, are on brand and that we are happy with them. They also make sure ads are matching the rest of our comms and marketing in print and organic social.

Are there any areas for improvement or something they could have done differently?

Cannot think of a single thing, we are truly happy with all the work BMAS has done for us!

BACKGROUND

Please describe your company and your position there.

Moco Museum, Modern & Contemporary art. Manager Marketing & Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BMAS Agency, and what were your goals?

Social campaign

SOLUTION

How did you select this vendor?

We worked with them before

Describe the scope of their work in detail, including any steps and the final deliverables.

They made a very clear proposal

How many people from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

cooperative, innovative

Describe their project management style, including communication tools and timeliness.

Daily contact and very flexible with last-minute changes

What did you find most impressive or unique about this company?

They were very flexible and creative.