Blyze Labs

We are a Data Analytics & AI agency exclusively for DTC brands (Retail and E-commerce) with over 8 years of experience in the industry.

We help brands leverage their data to optimize marketing budget allocation, improve customer retention, increase assortment profitability, and automate operations so they can scale profitably with clarity, not guesswork.

Some of the problems we work:

• Have better control and visibility of your business with custom, fully automated business reporting. Improve customer retention by crafting personalized messages by building data-driven segments. 
• Make marketing investments without guesswork using attribution modeling and Marketing Mix Modeling.
• Reduce the operational burden of manual tasks and Excel sheets.
• Improve profit margin from a better product mix

Outcomes you can expect

• Custom & fully automated business reporting. Implement a modern data stack to create a single source of truth using multiple sources such as marketing campaigns, ecommerce platform, POS transactions, website events, etc.
• Customer 360 Analytics Platform. Understand the primary characteristics of your customers, behaviours, preferences, and values, and translate those insights into uniquely defined groups to lead business strategies that will attract, convert, and retain better customers and grow customer LTV.
• Marketing Mix Modeling and Attribution Modeling. Understand what truly drives revenue. Optimize your Marketing Spend by understanding what is the influence of each channel on your customer journey (attribution) and the contribution to overall revenue (MMM).
• Analytical Assortment Optimization. Maximize assortment profitability using advanced analytics combining financial metrics, customer behavior, and growth contribution. Safely remove unprofitable products and introduce hidden champions to your assortment.
• Forecasting & Inventory Planning. Improve turnover and reduce stockouts with data-driven forecasting. Combine historical sales, inventory