BlueRock is an entrepreneurial advisory firm
Over the last 10 years, BlueRock has grown to 170 staff and the position of 4th Best Place to Work in Australia. We love our work and we understand how to create great workplaces that attract and retain the best talent and clients. We also place great importance on giving back to community and, through our certification as a B Corporation, we strive to have a positive impact on the world.
Our experienced and energetic people channel this passion to help entrepreneurs and business owners grow ideas into ‘wow’ businesses by providing them with everything they need to succeed — from accounting and legal advice to data insights and digital marketing. BlueRock is the trusted business advisor to over 3,000 clients.
Together we are all making an impact.
Focus
Portfolio
Horizon App
Reviews
the project
Legal & Accounting Services for Fitness Software Company
"They seem to push the envelope with everything they do."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-founder of Horizon App. We created a platform that helps functional fitness and CrossFit gyms manage their businesses.
What challenge were you trying to address with BlueRock?
We needed to officially start our company, so we engaged with BlueRock for legal and accounting services.
What was the scope of their involvement?
First, they set up our company structure and everything else we needed to operate, including a trust. The team created the terms and conditions of the app.
They provide legal services and do all of our accounting. They’ve done a bit of business strategy work with us as well. We’ve had workshops on our business plan and on how to grow our business.
Right now, BlueRock does our business activity statement (BAS), which is a quarterly tax lodgment, and our full tax return at the end of the year.
What is the team composition?
We work with 4–5 people from BlueRock.
How did you come to work with BlueRock?
A friend of ours knew someone from BlueRock’s legal team and recommended them to us.
How much have you invested with them?
The cost so far is $10,000–$50,000 AUD (approximately $8,000–$38,000 USD).
What is the status of this engagement?
We started working with BlueRock around August 2019, and the relationship is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Accounting is always accounting, but the services BlueRock has provided us have always been great. They’ve done a good job with our terms and conditions.
How did BlueRock perform from a project management standpoint?
We don’t really need this level of involvement for their services, but we’ve used project management tools like Asana. Most of our communication is via email and phone calls.
What did you find most impressive about them?
They’re a really young, cool, and funky professional services firm. BlueRock’s founders came from more traditional and stuffy companies. They wanted to start a fun company that really pushed boundaries and provided a different level of service to their customers.
My partner and I don’t believe in doing things one way just because that’s how it’s always been done. BlueRock seems to push the envelope with everything they do. Their office is essentially just like their website; it’s decorated with a big unicorn statue in the reception area and a giant chessboard on the floor.
Are there any areas they could improve?
I can’t think of anything in particular.
Do you have any advice for future clients of theirs?
BlueRock has a lot of company divisions, and they’re able to help the customer. They’ve looked into government grants and other things that would help our business. If you’re not sure whether BlueRock can do something, my advice is to just ask them. If they don’t know, they’ll find out or point you in the right direction.
BlueRock played a critical role in helping to set up the company. They stand out as a young and innovative professional services firm. So far, their work has been of great value to the client. The team is always able to guide the customer in the right direction.