Blacksof

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of Innogent Technologies

Describe what your company does in a single sentence.

We at Innogent Technologies, bring your ideas to life and enable business leaders to do better in pursuit of the extraordinary through a symphony of tech consulting, product proficiency, and engineering excellence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blacksof to accomplish?

• To develop a Brand Strategy that helps Innogent Technologies lay the foundation of its core philosophies.
• To deliver end-to-end visual and verbal brand identity for Innogent Technologies.
• To develop a responsive website for better visibility on the web.
• To help Innogent Technologies with Social Media Marketing to establish digital presence and establish brand awareness.
• To help Innogent Technologies with other marketing activities like SEO, Lead Generation for business growth.

SOLUTION

How did you find Blacksof?

Online Search

Why did you select Blacksof over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality Delivery

How many teammates from Blacksof were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blacksof embarked on a strategic initiative to elevate Innogent Technologies’ brand and digital presence. The project involved several key components aimed at fortifying the company's market positioning and enhancing its online visibility. The scope of work included:

• Developing a comprehensive brand strategy to encapsulate Innogent Technologies’ core philosophies and drive its market narrative.
• Delivering a cohesive visual and verbal brand identity to ensure a consistent and impactful brand representation across all channels.
• Designing and building a responsive website to improve web visibility and provide an optimal user experience across various devices.
• Implementing a strategic social media marketing plan to establish and grow Innogent Technologies’ digital footprint and increase brand awareness.
• Supporting additional marketing efforts, including SEO and lead generation, to foster business growth and enhance market reach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Blacksof’s onboarding process facilitated a seamless collaboration, resulting in an efficient project workflow and the timely achievement of all milestones. Their adeptness at integrating our detailed feedback and their swift iteration were particularly noteworthy, leading to an outcome that met our expectations perfectly.

The final deliverables included:

• A comprehensive Brand Strategy that resonated with Innogent Technologies’ stakeholders and aligned with their vision.
• Distinctive visual brand elements.
• A well-defined verbal brand identity.
• A fully functional, responsive website.
• A detailed marketing roadmap.
• A strategic social media plan.
• Effective Social Media Management.
• Targeted Lead Generation strategies.

Overall, Blacksof’s efforts ensured a cohesive and effective brand presence, positioning Innogent Technologies for continued growth and success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Blacksof always delivered on time and always went one step further to meet the timelines. They are always open to feedback. They totally understood our business priorities and even supported us and changed their plan based on the change in our business strategy.

What was your primary form of communication with Blacksof?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Exceptional design quality and attention to detail
• Ability to handle complex projects with ease and deliver exceptional results
• Clear and consistent communication every step of the way
• Client-Centric Flexibility
• Exceptional Problem-Solving Skills
• Collaborative Process

Are there any areas for improvement or something Blacksof could have done differently?

Honestly, no. We are impressed by their creativity and their deliveries. They are also evolving their processes and methodologies. We are very much satisfied with their services.

BACKGROUND

Please describe your company and position.

 I am the Manager Marketing of an information technology company 

Describe what your company does in a single sentence.

We are a Healthcare software development company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blacksof to accomplish?

• Branding
• Improve our online presence

SOLUTION

How did you find Blacksof?

Referral

Why did you select Blacksof over others?

• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Blacksof were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were impressed with Blacksof's ability to understand our brand identity, their creativity in designing visually appealing materials, and their efficiency in meeting deadlines. The output they created for us effectively communicated our why. We particularly appreciated the clear and concise layout. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impactful: Significantly enhanced brand perception through visually compelling designs.
• Process-oriented: Streamlined design process resulting in faster time-to-market.
• Outcome-focused: Successfully communicated complex information in a clear and engaging manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We liked their project management approach; they communicated well and promptly delivered their tasks. 

What was your primary form of communication with Blacksof?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They meticulously incorporated our brand identity and core values into every design, demonstrating a keen understanding of our vision.

Are there any areas for improvement or something Blacksof could have done differently?

We think they did an all-round good job.