BizXpand

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of an IT company. We provide a smart space platform that creates real-time digital twins of manufacturing processes, enabling improved quality, cost efficiency, and productivity through enhanced situational awareness and decision-making.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BizXpand?

We needed help generating leads in the DACH region for new business.

SOLUTION

What was the scope of their involvement?

BizXpand provided social media and email outreach to target companies and personas. The team also refined and validated our messaging in German and conducted account research. BizXpand created content and managed the campaigns.

What is the team composition?

We worked with 2–5 teammates from BizXpand.

How did you come to work with BizXpand?

BizXpand contacted my CEO, who referred them to me. We chose them because their pricing fit our budget, and they had highly relevant experience.

What is the status of this engagement?

We worked together from February 2021–December 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BizXpand booked 2–3 weekly meetings with our sales team, resulting in some pilot projects and early-stage proof of concepts. We generated 100+ leads from this activity.

How did BizXpand perform from a project management standpoint?

BizXpand's project management was very good. The team delivered on time and pushed us to keep on top of deliverables from our side. We primarily communicated through virtual meetings.

What did you find most impressive about them?

We were impressed with BizXpand's depth of experience and simple dashboards to see progress.

Are there any areas they could improve?

There was nothing they needed to improve.