Bitmetrica

BACKGROUND

Please describe your company and position.

I am the Board Member & Non-Executive Director of Velasca

Describe what your company does in a single sentence.

Velasca is an Italian direct-to-consumer footwear company based in Milan that designs handcrafted shoes made in Italy and sells them through its online store and a small network of boutique shops.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Our goal was to improve the performance of our online advertising campaigns and generate more qualified leads and sales through paid channels. We had been running ads internally but felt that our campaigns were not optimized properly and that we lacked clear attribution across platforms.
• We hired Bitmetrica to manage our Google Ads and Meta Ads campaigns, optimize conversions, and implement better tracking so we could make more informed marketing decisions.

SOLUTION

How did you find Bitmetrica?

• Referral
• Clutch Site

Why did you select Bitmetrica over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bitmetrica began the project with a comprehensive audit of our existing advertising accounts and analytics setup. They restructured our Google Ads and Meta Ads campaigns to improve targeting and budget efficiency. One of the key improvements was the implementation of server-side tracking, which helped ensure more reliable data collection and better attribution across channels.
They also continuously optimized our campaigns using a data-driven approach, adjusting targeting, creative testing, and bidding strategies to maximize return on ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our campaigns began generating more consistent leads and sales, and we saw noticeable improvements in conversion rates and overall campaign efficiency. Better tracking also gave us clearer insight into which channels were driving results, allowing us to allocate budgets more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very structured and transparent. The team communicated regularly, shared clear performance reports, and explained optimization decisions in a way that was easy for our internal team to understand. They were responsive whenever we had questions or needed adjustments to campaigns.

What was your primary form of communication with Bitmetrica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their analytical approach to performance marketing stood out. The team placed strong emphasis on accurate tracking and data-driven optimization rather than relying on assumptions. Their status as a Google Premier Partner also gave us confidence in their expertise with Google Ads.

Are there any areas for improvement or something Bitmetrica could have done differently?

Overall, the collaboration went smoothly. More proactive testing of creative variations could further strengthen campaign performance, but the results we achieved were very positive.