Bitmetrica

BACKGROUND

Please describe your company and position.

I am the Digital strategist of Lilla Milli Comunicazione

Describe what your company does in a single sentence.

Marketing and social media

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Optimize Google Ads and Meta Ads performance
• Improve ROAS and reduce acquisition costs
• Develop scalable paid advertising strategies for client accounts

SOLUTION

How did you find Bitmetrica?

Online Search

Why did you select Bitmetrica over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bitmetrica were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Working directly with Angelo and the Bitmetrica team, I received strategic consulting and advisory support focused on improving the performance and structure of paid advertising campaigns across multiple client accounts. The scope of work included in-depth audits of existing Google Ads and Meta Ads campaigns, identification of inefficiencies, and development of data-driven optimization strategies. Angelo provided guidance on campaign structure, audience segmentation, bidding strategies, creative testing methodologies, scaling processes, and performance analysis. Rather than managing campaigns operationally, Bitmetrica delivered high-level strategic direction and actionable frameworks that helped improve ROAS, reduce acquisition costs, and establish more scalable and repeatable performance marketing processes for my clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration led to a significant improvement in the way I approach paid advertising strategy and campaign optimization for client accounts. Through Angelo’s consulting, I was able to restructure campaigns more effectively, implement clearer testing and scaling methodologies, and make more data-driven decisions across both Google Ads and Meta Ads. As a result, several client campaigns achieved improved ROAS and more efficient acquisition costs over time. Beyond the performance improvements, one of the biggest outcomes was the development of repeatable optimization frameworks and strategic processes that continue to improve campaign management and long-term scalability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was highly professional and well-structured throughout the collaboration. Angelo was consistently responsive, proactive, and available whenever strategic support or feedback was needed. Communication was clear and direct, making complex performance marketing topics easy to understand and apply in practice. All deliverables, strategic reviews, and consultations were provided on time, with a strong focus on actionable insights rather than generic recommendations. What stood out most was the ability to quickly identify issues, adapt strategies when needed, and provide practical solutions tailored to specific client accounts and performance goals.

What was your primary form of communication with Bitmetrica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was Angelo’s ability to combine deep technical expertise with a highly practical and business-oriented approach. Instead of providing generic marketing advice, every recommendation was data-driven, actionable, and directly applicable to real client scenarios. Another standout aspect was the focus on long-term strategy and process building rather than short-term tactics. The consulting provided not only immediate campaign improvements, but also scalable frameworks and optimization methodologies that continue to add value over time.

Are there any areas for improvement or something Bitmetrica could have done differently?

Honestly, I don’t have any major areas for improvement to point out. The collaboration was professional, strategic, and consistently valuable throughout the project. Communication was clear, response times were fast, and the recommendations provided were always practical and tailored to real business objectives. If anything, expanding the consulting into even more advanced scaling and automation frameworks in the future could add additional value for larger-volume campaigns.

BACKGROUND

Please describe your company and position.

I am a freelance CMO and digital marketing consultant.

Describe what your company does in a single sentence.

I'm a freelance CMO and digital marketing consultant working with startups, SMEs, and B2B companies across Italy. My services include marketing strategy, content, media relations, and campaign management. Working with clients across multiple verticals requires trusted specialist partners for performance marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Manage Google Ads and Meta Ads campaigns for my clients with monthly budgets exceeding €10,000, maximizing ROAS and lead generation performance.
• Implement advanced server-side tracking to ensure accurate attribution, data collection, and reliable signals for algorithm optimization.
• Increase brand visibility in AI-generated answers (ChatGPT, Perplexity, Google AI) through GEO consulting, structured data, and AI-generated creative production at scale

SOLUTION

How did you find Bitmetrica?

• Online Search
• Referral

Why did you select Bitmetrica over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bitmetrica managed Google Ads and Meta Ads campaigns end-to-end for multiple client accounts, covering search, shopping, display, and lead generation with monthly budgets exceeding €10,000.

Deliverables included campaign setup, audience strategy, bid management, and ongoing optimization to maximize ROAS and minimize CPL.

On the tracking side, Bitmetrica implemented both client-side and server-side tracking solutions, including Meta Conversions API and Google Tag Manager server-side, ensuring accurate attribution, GDPR-compliant data flows, and high-quality signals for algorithm performance.

Generated AI photos and videos was delivered as an integrated service: ad visuals and copy produced and tested at scale using AI tools, significantly reducing production time while maintaining creative quality and enabling continuous A/B testing.

GEO (Generative Engine Optimization) consulting included structured data implementation via JSON-LD, entity building, and LLM indexing strategy, for brands appear in AI-generated answers from ChatGPT, Perplexity, and Google AI. 

Angelo the CEO of Bitmetrica, served as the direct point of contact throughout, providing strategic oversight and hands-on technical execution across all workstreams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaigns managed consistently exceeded €10,000/month in ad spend with stable ROAS growth over time.

Server-side tracking implementation significantly improved attribution accuracy, enabling better algorithmic optimization across Meta and Google.

AI-generated creative production reduced time-to-market for ad content while maintaining quality and enabling continuous testing cycles.

On the startup side, several early-stage companies supported through Bitmetrica's campaigns gained significant market visibility, attracting investor attention and successfully closing funding rounds, demonstrating the direct impact of performance marketing on business growth beyond pure advertising metrics.

Also the GEO consulting for AI and LLM resulted in measurable improvements in brand presence within AI-generated answers, with client entities correctly indexed and cited by ChatGPT, Perplexity, and other LLM like Grok and Gemini

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bitmetrica's project management was responsive and reliable throughout. Angelo Laudati was always directly reachable, providing fast turnaround on requests and clear communication at every stage.Deliverables were consistently executed on time, with proactive updates when adjustments were needed. 

What was your primary form of communication with Bitmetrica?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The combination of deep technical expertise and forward-looking strategic vision is what sets Bitmetrica apart. Very few agencies in Italy can operate simultaneously across performance marketing, advanced server-side tracking with GTM and Stape.

AI-generated creative production, and GEO optimization for LLM visibility, Bitmetrica does all of this at a high level within a single engagement. 

Angelo's direct involvement makes a real difference: you get senior-level thinking and hands-on execution from the same person, without the typical agency layers that slow things down.

Are there any areas for improvement or something Bitmetrica could have done differently?

The only area worth mentioning is that Bitmetrica expertise is so broad that at times it can be challenging to prioritize which services to activate first.

A more structured onboarding framework for new clients, to help them sequence initiatives by impact, for me i would make the initial phase even smoother.

This is a minor observation in the context of an good partnership. 

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CMO of D-Heart

Describe what your company does in a single sentence.

D-Heart is the first smartphone ECG device simple to use, clinically reliable, portable, and affordable. It allows anyone to perform a hospital-level ECG in total autonomy and to send the results to the 24/7 telecardiology service or to your trusted doctor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• At D-Heart, we needed to improve how we generate leads and awareness for our medical technology. Before working with Bitmetrica, our paid campaigns were active but lacked structure, and we had limited visibility into which channels were actually driving meaningful engagement. Our goal was to create a more predictable acquisition strategy while ensuring compliance with the nuances of healthcare marketing.

SOLUTION

How did you find Bitmetrica?

• Referral
• Clutch Site

Why did you select Bitmetrica over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bitmetrica restructured our Google Ads and Meta Ads campaigns to better align with our target audience, including healthcare professionals and institutional partners. They also implemented a more advanced tracking setup, which improved attribution and gave us clearer insights into campaign performance. In addition, they worked on optimizing landing pages and refining messaging to better communicate the value of our medical solution. Their approach was highly data-driven, with continuous testing and optimization across campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable improvement in lead quality and engagement. Cost per lead decreased by approximately 20–25%, and conversion rates improved as campaigns became more targeted. We also gained much clearer visibility into which channels were contributing to our growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organized and consistent. Communication was clear, and we received regular reports with actionable insights rather than just raw data. They were responsive to feedback and quick to adjust strategies based on performance.

What was your primary form of communication with Bitmetrica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strong focus on tracking and attribution stood out, especially in a healthcare context where understanding user behavior is critical. They combined technical expertise with a clear understanding of performance marketing.

Are there any areas for improvement or something Bitmetrica could have done differently?

The engagement was successful overall. Expanding testing across additional channels could be a potential next step, but the current results were already very strong.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & Co-CEO of Modefinance

Describe what your company does in a single sentence.

Applying Data Science & Artificial Intelligence to Finance: modefinance develops solutions for financial risk assessment & management, as a TechFin company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Before working with Bitmetrica, our paid acquisition campaigns were generating leads, but the quality was inconsistent and difficult to track. We needed a more structured performance marketing approach that could improve lead quality and provide better visibility into which channels were actually driving results.

SOLUTION

How did you find Bitmetrica?

• Online Search
• Referral

Why did you select Bitmetrica over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bitmetrica restructured our Google Ads and Meta Ads campaigns, refined audience targeting for financial products, and implemented an improved tracking setup to better attribute conversions. They also worked on optimizing landing pages and continuously tested creatives and messaging to improve campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable improvement in lead quality and reduced cost per lead by approximately 20–25%. Conversion rates also improved, and we gained much clearer visibility into campaign performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained clear and consistent communication, providing regular performance reports and actionable insights. They were responsive and proactive in making adjustments when needed.

What was your primary form of communication with Bitmetrica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strong focus on data and attribution, along with their ability to adapt campaigns specifically for the financial services audience.

Are there any areas for improvement or something Bitmetrica could have done differently?

No significant issues; the engagement delivered solid and measurable improvements.

BACKGROUND

Please describe your company and position.

I am the Senior Sales Account Executive of Oracle

Describe what your company does in a single sentence.

Oracle offers a comprehensive and fully integrated stack of cloud applications and cloud platform services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Gain strategic clarity on AI tools and digital platforms applicable to enterprise sales workflows, with a focus on practical adoption and efficiency gains.
• AI Consulting

SOLUTION

How did you find Bitmetrica?

Referral

Why did you select Bitmetrica over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bitmetrica were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Received strategic consulting on AI tools and digital platforms applied to enterprise sales workflows from this digital Agewncy.

AI-assisted prospecting and lead qualification, platform evaluation and selection framework, and practical implementation of AI tools into daily operations. 

Sessions also covered prompt engineering techniques, video and text and integration of digital platforms to improve pipeline efficiency and decision-making speed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced time spent evaluating and selecting AI tools for sales workflows for my work.

Gained a framework for AI platform decisions that I could apply immediately to my day-to-day.

Overall, the consulting sessions over this months, gave me actionable direction I wouldn't have reached on my own in a performance way and reliable

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and well-organized throughout. Sessions online with Bitmetrica were structured around my specific needs rather than a generic agenda, and follow-ups were always timely.

Every questions I had between sessions were addressed quickly, which made the whole process feel efficient and practical. 

What was your primary form of communication with Bitmetrica?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to combine deep technical knowledge of AI platforms with a strategic business perspective was impressive. Unlike typical consultants, Angelo understood both the tools and how to apply them to real sales contexts. His expertise spans performance marketing, AI automation, and digital strategy, rare to find in one person. 

Are there any areas for improvement or something Bitmetrica could have done differently?

More structured documentation of the frameworks and tools discussed would have been helpful to reference afterward. That said, the consulting itself was thorough, this is more about packaging the knowledge for long-term use than any gap in quality. 

BACKGROUND

Please describe your company and position.

I am the Board Member & Non-Executive Director of Velasca

Describe what your company does in a single sentence.

Velasca is an Italian direct-to-consumer footwear company based in Milan that designs handcrafted shoes made in Italy and sells them through its online store and a small network of boutique shops.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Our goal was to improve the performance of our online advertising campaigns and generate more qualified leads and sales through paid channels. We had been running ads internally but felt that our campaigns were not optimized properly and that we lacked clear attribution across platforms.
• We hired Bitmetrica to manage our Google Ads and Meta Ads campaigns, optimize conversions, and implement better tracking so we could make more informed marketing decisions.

SOLUTION

How did you find Bitmetrica?

• Referral
• Clutch Site

Why did you select Bitmetrica over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bitmetrica began the project with a comprehensive audit of our existing advertising accounts and analytics setup. They restructured our Google Ads and Meta Ads campaigns to improve targeting and budget efficiency. One of the key improvements was the implementation of server-side tracking, which helped ensure more reliable data collection and better attribution across channels.
They also continuously optimized our campaigns using a data-driven approach, adjusting targeting, creative testing, and bidding strategies to maximize return on ad spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our campaigns began generating more consistent leads and sales, and we saw noticeable improvements in conversion rates and overall campaign efficiency. Better tracking also gave us clearer insight into which channels were driving results, allowing us to allocate budgets more effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very structured and transparent. The team communicated regularly, shared clear performance reports, and explained optimization decisions in a way that was easy for our internal team to understand. They were responsive whenever we had questions or needed adjustments to campaigns.

What was your primary form of communication with Bitmetrica?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their analytical approach to performance marketing stood out. The team placed strong emphasis on accurate tracking and data-driven optimization rather than relying on assumptions. Their status as a Google Premier Partner also gave us confidence in their expertise with Google Ads.

Are there any areas for improvement or something Bitmetrica could have done differently?

Overall, the collaboration went smoothly. More proactive testing of creative variations could further strengthen campaign performance, but the results we achieved were very positive.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing of John Cabot University

Describe what your company does in a single sentence.

John Cabot University is a private American liberal arts university in Rome that provides undergraduate and graduate education with a US style curriculum to an international student body

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• Google Ads account management services

SOLUTION

How did you find Bitmetrica?

Referral

Why did you select Bitmetrica over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Other

How many teammates from Bitmetrica were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Google ads campaigns management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a cleaner and more structured Google Ads account, along with improved performance metrics, including higher conversion rates and increased click-through rates (CTR).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive, available, and punctual, consistently delivering items on time and addressing our needs effectively.

What was your primary form of communication with Bitmetrica?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most is their availability and the breadth of their expertise, combined with their commitment to staying up to date, allowing them to quickly identify and leverage new trends and opportunities.

Are there any areas for improvement or something Bitmetrica could have done differently?

At the moment, I can’t identify any areas for improvement, everything met our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a company that distributes and sells food and beverages for the Ho.Re.Ca. channel, offering over 4,500 references and consulting and logistics services for pubs, bars, restaurants, and pizzerias in the provinces of Salerno and Avellino.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bitmetrica?

We needed to digitize our B2B wholesale order management process in a sector deeply resistant to change. Our distributors were placing orders by phone and paper forms, causing errors, inefficiencies, and high dependency on sales agents. The challenge was not just technical, it was convincing both internal stakeholders and traditional clients to abandon a decades-old workflow and adopt a digital platform entirely. 

SOLUTION

What was the scope of their involvement?

Bitmetrica developed our B2B e-commerce platform end-to-end, including ERP integration with MEXAL Passepartout, GA4, and Microsoft Clarity setup for analytics and CRO, conversion tracking, and product page optimization. Angelo, Bitmetrica's CEO, personally guided every phase from technical setup to launch.

What is the team composition?

We worked with 2–5 teammates from Bitmetrica.

How did you come to work with Bitmetrica?

We met Bitmetrica at a business event. We chose them because they were a great culture fit and their company values aligned with ours.

How much have you invested with them?

We spent close to €30,000

What is the status of this engagement?

We worked together from May 2022–January 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bitmetrica's e-commerce solution increased our revenue by 20% by enabling wholesale distributors to place orders autonomously 24/7, eliminating dependency on sales agents. Order errors from manual processes dropped significantly. Analytics visibility via Google Analytics 4 (GA4) and Microsoft Clarity allowed continuous product page optimization, directly impacting conversion rates and average order value in the food and beverage B2B sector.

Following product page optimization and analytics implementation via GA4 and Microsoft Clarity, total revenue grew by 22.89% and order volume increased by 31.95%. Average order value stabilized at approximately €756 (approximately $800 USD) per order across 318 transactions. The data-driven approach to product page improvements — guided by Bitmetrica — directly contributed to measurable growth in both order frequency and total sales volume.

How did Bitmetrica perform from a project management standpoint?

Bitmetrica's project management was methodical and hands-on throughout. Angelo guided every phase personally, from product catalog setup to platform launch, ensuring each deliverable was completed on schedule. What stood out was the ability to manage both the technical complexity of integrating GA4 and Microsoft Clarity while simultaneously supporting the change management process in a traditionally resistant business environment. Every step was hit without delays.

What did you find most impressive or unique about them?

What made Bitmetrica truly unique was Angelo's ability to combine deep technical expertise with genuine support. In a sector as traditional and resistant to change as food and beverage wholesale distribution, having a partner who understood both the technology and the people behind the business was invaluable.

Angelo didn't just build an e-commerce platform; he helped convince internal stakeholders, guided the entire digital transformation process, and provided support even during the most discouraging moments. That combination of technical depth and strategic empathy was extremely rare.

Are there any areas they could improve?

A more structured training program for the internal team on how to read and work with GA4 and Microsoft Clarity data independently would have been valuable. Bitmetrica managed the analytics very well, but building more internal capability from the start would have accelerated our ability to act on insights autonomously.

BACKGROUND

Please describe your company and position.

I am the CEO of Matteo Castelvecchio

Describe what your company does in a single sentence.

We offer lead generation services to small and medium-sized businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bitmetrica to accomplish?

• ROAS increased by 40%
• Scalability of revenue without compromising margins
• Server-side tracking and advanced attribution

SOLUTION

How did you find Bitmetrica?

Referral

Why did you select Bitmetrica over others?

• High ratings
• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Bitmetrica were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Bitmetrica to scale performance on Google Ads, and the results were excellent. Their approach was completely data-driven from the start: they implemented server-side tracking that provided us with much cleaner and more reliable data, making every optimization decision more precise and effective.

Regarding budget management, they consistently implemented efficiency-focused campaigns. What impressed us most was their ability to scale revenue without losing control of margins.

The numbers speak for themselves: our ROAS increased 40% compared to the same period last year. This result isn't a fluke; it stems from a structured, analytical approach and a team that truly understood our performance marketing needs.

If you're looking for a partner that combines technical expertise (server-side tracking, advanced attribution) with real insight into revenue scalability, Bitmetrica is the perfect performance marketing agency to work with. 

A special thanks to Angelo who made all this possible!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regarding budget management, they consistently implemented efficiency-focused campaigns. What impressed us most was their ability to scale revenue without losing control of margins.

Our ROAS increased 40% compared to the same period last year. This result isn't a fluke; it's the result of a structured, analytical approach and a team that truly understood our performance marketing needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always met the required deadlines. Communication was excellent, and above all, they were very responsive in answering all requests.

What was your primary form of communication with Bitmetrica?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Quality, professionalism, precision. They have always respected the requested deadlines.

Are there any areas for improvement or something Bitmetrica could have done differently?

I have nothing to add on this.