Binary Future

BACKGROUND

I am the COO of Artjoker

I'm the COO of Artjoker, a digital solutions company specializing in software development, web development, and e-commerce solutions.

OPPORTUNITY / CHALLENGE

• Increase the store's conversion rate from around 1.5%
• Identify where and why customers drop off during the shopping journey
• Optimize conversion before making major changes to the storefront

SOLUTION

Referral

• Pricing fit our budget
• Good value for cost
• Referred to me

2-5 Employees

Binary Future reviewed our store performance, including product margins, repeat purchase rates and customer drop-off points. Based on their findings, they identified opportunities to improve profitability and prioritized changes to the Shopify store. The work included optimizing product pages, introducing bundle offers and simplifying the cart experience, with a focus on improving conversion and average order value.

RESULTS & FEEDBACK

Over three months, conversion moved from 1.6% to 2.1% and average order value went up by 12%. Even more useful for us, contribution margin per order improved because they promoted the higher-margin bundles, not just the cheapest offer.

They asked about our gross margin and unit economics on the first call. It was the first time a development team cared which products we actually make money on.

• Virtual Meeting
• Email or Messaging App

Early on, the weekly reports had more detail than we needed. We asked for a one-page summary and they switched right away.

No, I think everything went well.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of El Pixel

Describe what your company does in a single sentence.

Our engineers have delivered solutions for 150+ projects over the last 4 years. We provide development services in: Software development Mobile app development Machine Learning & Artificial Intelligence UX & UI Design Business Analysis We work with technologies such as: Angular, React, Python, Java, .NET. We are also an IT partner for launching MVPs with an average project budget of around $7,000. We use our own AI-based product for accelerated MVP development. With AI-driven development, we help validate ideas and deliver ready-to-use products in just 4–6 weeks with clear terms, deadlines, and costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• build and customize the Shopify Plus storefront for a B2B e-commerce project;
• add Shopify expertise to the project team without expanding our in-house staff;
• implement B2B-specific functionality including customer accounts, catalogs, and pricing logic;
• improve storefront performance, UX, and conversion on key buying journeys;
• add Shopify expertise to the project team without expanding our in-house staff;
• integrate Shopify with the backend platform and external data sources.

SOLUTION

How did you find Binary Future?

Other

Why did you select Binary Future over others?

• High ratings
• Great culture fit

How many teammates from Binary Future were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Binary Future provided Shopify Plus development and CRO support for a B2B e-commerce project, working alongside our engineering team. The scope of work focused on storefront development, B2B functionality, and integration with the backend platform. Key deliverables included: Development and customization of the Shopify Plus storefront, including theme architecture and custom sections. Implementation of B2B functionality such as company accounts, customer-specific catalogs, and custom pricing rules.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration improved the commercial and technical quality of the storefront. Key measurable outcomes included: Delivered a working B2B storefront with company accounts, custom catalogs, and pricing logic on Shopify Plus. Improved storefront performance and page load times through theme and asset optimization. Established a reliable integration between Shopify and the backend platform for product and pricing data. Improved conversion and usability on key buying journeys through CRO and UX changes. Increased our delivery capacity by adding Shopify expertise that complemented our backend team. The engagement allowed both teams to work on the same platform from different sides - backend and Shopify - with clear ownership and predictable delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was done well, communication was fast, and the result met expectations.

What was your primary form of communication with Binary Future?

Virtual Meeting

What did you find most impressive or unique about this company?

Binary Future's high-quality approach to the project was remarkable.

Are there any areas for improvement or something Binary Future could have done differently?

Everything is top notch

BACKGROUND

Please describe your company and position.

I am the Co-founder of DestiLabs

Describe what your company does in a single sentence.

DestiLabs is an AI development company that builds production-ready agents, voice bots, RAG systems and custom ML solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• We were building a multi-agent layer across the customer journey for an e-commerce client - a pre-purchase agent for product discovery, a post-purchase agent for order status and returns, and a retention agent for win-backs. The agents only work if the storefront and the data underneath them are solid, so we needed a Shopify partner to own that side: the store build, the B2B and catalog structure, the integrations, and the storefront changes our agents depended on. We do AI, not Shopify, so we brought Binary Future in to own the commerce layer.

SOLUTION

How did you find Binary Future?

Referral

Why did you select Binary Future over others?

• High ratings
• Referred to me

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They took ownership of the Shopify side of the build. That covered the storefront itself - theme work, product and catalog structure, and the B2B functionality the client needed - plus the custom app and API work that let our agents read and write against the store. They exposed clean endpoints for order status, returns and catalog data, wired the storefront events we needed for the retention agent, and handled the integrations with the client's backend and third-party tools. They also did the storefront-side changes required whenever an agent behavior needed something new, and stayed involved through testing and rollout rather than handing it off at launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's still early, but the numbers are moving. Conversion rate and AOV are both up roughly 15% since launch, and the client is happy with how it's tracking. From our side the more useful measure is that the commerce layer hasn't been the bottleneck once - every integration point the agents needed was there and working, which is not how these projects usually go.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Consistent and predictable. They kept a clear cadence, flagged dependencies early, and turned around storefront changes fast when the agent work needed them. When a request of ours would have caused a problem downstream, they said so instead of quietly building it.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Binary Future thinks about the commerce side as a system rather than a set of tasks. The data structure and API work they did meant our agents had something reliable to sit on, which is usually the hardest part of these builds and the part most Shopify teams don't consider their problem.

Are there any areas for improvement or something Binary Future could have done differently?

All good, so enjoyed working with them!

BACKGROUND

Please describe your company and position.

I am an Executive of melodex

Describe what your company does in a single sentence.

Retailer of music creation software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• Integrate with a third party supplier.
• Provide a seamless content creation and pricing process.
• Provide a seamless order processing system.

SOLUTION

How did you find Binary Future?

Upwork

Why did you select Binary Future over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Had high confidence in the team from conversations

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A third party supplier provides an integration offering content, pricing and order processing. We are a very small team, and so introducing as much automation as possible is essential to operating. An integration was required in order to get access to thousands of new products and many new brands.

Pricing is listed in USD, and so some work was done to ensure prices were correctly in GBP.

We simply could not have listed that many products without integration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thousands of new products were accurately added in to our live platform, fitting the specification of the project exactly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Binary Future provided excellent communication throughout. They provided clear timelines, Gantt charts and updates on progress, as well as clear reasons for any timeline movement. Where there were questions, BF always brought well structured queries with clear and sensible options, and were open to discussions on approaches. I feel the difference with BF against other providers is that BF clearly come from an e-commerce and business background - they are not developing for developments sake; they really focus on solving the problems presented.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand the issues and goals was excellent. They get their heads around things fast, ask intelligent questions, and need 'just enough' documentation to get going. There is no over-the-top handholding here—this team is effective! The communication was exceptional.

Are there any areas for improvement or something Binary Future could have done differently?

I'm using them for my next project because I can't think of anyone I'd rather work with.

BACKGROUND

Please describe your company and position.

I am the Product Owner of iceep

Describe what your company does in a single sentence.

iceep is a SaaS company offering a plug-and-play solution that enables merchants to facilitate the return of pre-loved items, rewarding customers in exchange and promoting sustainable practices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• Build Shopify Theme Extension

SOLUTION

How did you find Binary Future?

• Online Search
• UpWork

Why did you select Binary Future over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We approached Binary Future to build or Shopify Extension which consisted of front end extension (shopper side) and backend dashboard (merchant side)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered several measurable outcomes that demonstrated its success. The freelancer successfully created a Shopify theme extension and streamlined the Shopify app review process, ensuring smooth deployment. They optimized the app by making the Docker image thin, implemented robust CI/CD pipelines for efficient deployments, and set up webhooks to enhance functionality. Additionally, thorough testing and timely bug fixes ensured a stable and high-quality product. These accomplishments significantly contributed to the app's readiness and functionality, meeting all project goals effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid, with exceptional communication throughout the process. They were highly responsive to our needs, addressing questions and concerns promptly. While there were some delays in delivery, which is not uncommon in tech projects, they kept us informed at every stage and worked diligently to ensure the final deliverables met our expectations.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their exceptional communication and dedication to understanding our unique requirements. They demonstrated strong technical expertise, particularly in developing the Shopify extension, setting up CI/CD pipelines, and implementing webhooks. Their ability to adapt and deliver high-quality solutions despite challenges truly set them apart.

Are there any areas for improvement or something Binary Future could have done differently?

Overall, their performance was excellent, but one area for improvement could be more consistent alignment with delivery timelines. While delays are a common part of tech projects, a bit more proactive communication around potential challenges could make their already strong service even better.

BACKGROUND

Please describe your company and position.

I am the CEO of PioGroup

Describe what your company does in a single sentence.

EdTech software development 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• We hired Binary Future to build a custom Shopify store that aligned with our brand’s unique design and functionality needs. We needed a user-friendly e-commerce site with seamless integration for payments and shipping.

SOLUTION

How did you find Binary Future?

Online Search

Why did you select Binary Future over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Binary Future’s team was incredible to work with on our custom Shopify store. They kept communication lines open and delivered on time every time. Their ability to tackle complicated problems with innovative solutions was exactly what we needed to make our project a success. Highly recommended!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launching the Shopify store, we saw a significant increase in website traffic and a 25% rise in online sales within the first quarter. The improved user experience and faster page load times also contributed to a lower bounce rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Binary Future’s project management was exceptional. They adhered to the timeline strictly, meeting all milestones as planned. They were also highly responsive to our feedback, making necessary adjustments quickly without disrupting the workflow.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their ability to tackle complex problems and provide creative solutions that aligned perfectly with our business goals. Their technical expertise combined with an understanding of e-commerce trends made them stand out.

Are there any areas for improvement or something Binary Future could have done differently?

No, I don’t think so.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of IMPRO Email Agency

Describe what your company does in a single sentence.

IMPRO Email agency is a full-service email marketing agency focused on creating personalized Email & SMS marketing strategies & execution of targeted solutions for eCommerce businesses (D2C/B2C), SaaS, and Apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• We approached Binary Future to implement the new website for our brand.

SOLUTION

How did you find Binary Future?

Clutch Site

Why did you select Binary Future over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Binary Future on our Shopify store was a seamless experience. Their team communicated effectively and always stayed on schedule. They handled all challenges with a problem-solving attitude and provided innovative solutions that exceeded our expectations. We couldn’t be happier with the outcome!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Streamlined site navigation and improved user experience
• Implemented responsive design for superior mobile accessibility
• Boosted site traffic and user interaction
• Optimized conversion rates and sales outcomes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Binary Future team delivered everything on time. We consistently received updates and could track progress throughout the collaboration and all deadlines were met.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication approach— the team consistently kept us updated on progress and was always available to discuss any questions. This created a true sense of partnership rather than just a standard service provider relationship.

Are there any areas for improvement or something Binary Future could have done differently?

No, I don’t think so.

BACKGROUND

Please describe your company and position.

I am the Head of Delivery of an outsourced B2B IT services company

Describe what your company does in a single sentence.

We are IT-matchmaking service for outstaffing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• We approached Binary Future to implement the one of websites for our brand.

SOLUTION

How did you find Binary Future?

Clutch Site

Why did you select Binary Future over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Binary Future developed a custom Shopify store that perfectly matched the client's needs. The team maintained open communication and consistently met deadlines, ensuring smooth collaboration throughout the process. They tackled complex challenges with a proactive mindset, partnering with the client to create inventive and effective solutions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Streamlined site navigation and improved user experience
• Implemented responsive design for superior mobile accessibility
• Boosted site traffic and user interaction
• Optimized conversion rates and sales outcomes

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Binary Future team delivered everything on time with complete clarity. We consistently received updates and could track progress throughout the collaboration.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication approach— Binary Future consistently updated us on the project's progress and was always available to discuss any questions. This created a true sense of partnership rather than just a standard service provider relationship.

Are there any areas for improvement or something Binary Future could have done differently?

No, I don’t think so.

BACKGROUND

Please describe your company and position.

I am the Product Manager of Humanoid Labs, inc.

Describe what your company does in a single sentence.

humanoid is a consumer brand that develops beauty and technology products that blur the line between makeup, tattoos, and jewelry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• Develop and launch a customized Shopify store

SOLUTION

How did you find Binary Future?

Upwork

Why did you select Binary Future over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and launch customized Shopify store based on an existing set of Figma designs using the Palo Alto theme. Scope The scope of this project includes the following components: 

• Customization of the Palo Alto Shopify theme to align with the store's branding and design requirements. 
• Development of a fully customized "Shop by Look" section with appropriate filters and navigation options. 
• Implementation of a somewhat customized "Shop by Product" section with category-based product listings and filters. 
• Creation of a somewhat customized “About the App” page that uses videos the teach customers about our iOS app an directs them to the app store. 
• Development of an About page that effectively communicates the brands story, mission, and values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project resulted in a fully customized Shopify site that is currently live.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mike and the Binary Future team communicated clearly throughout the project and delivered the completed scope of work on time.

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They never told us "that's not possible", they worked with us to find solutions to implement complex features. We're very happy with the finished product.

Are there any areas for improvement or something Binary Future could have done differently?

None that I can think of at the moment

BACKGROUND

Please describe your company and position.

I am the COO of Devstars Limited

Describe what your company does in a single sentence.

Digital solutions for clients, Design, Brand, Development, Marketing and SEO

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Binary Future to accomplish?

• Build a Shopify Plus site

SOLUTION

How did you find Binary Future?

Online Search

Why did you select Binary Future over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Binary Future were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help to plan and build a Shopify Plus store for a UK motorcycle client. The store would contain quite complex integrations with external parts finder APIs. We also need to migrate all the customer and product data from Woocommerce to Shopify

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes, for a first project together I was extremely pleased with the level of support and expertise offered. As a small company we really appreciate a good level of project management and business planning from a development agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available and keen to help. The project was complex to plan, so final costings were tricky to get together. Once we had a final scope of the WBS, the costing was quite quick to appear

What was your primary form of communication with Binary Future?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good level of support and a willingness to get the job done. They offer a good range of skills to help make sure both sides know what to expect. They worked very well when white-labelling themselves on some of my client calls

Are there any areas for improvement or something Binary Future could have done differently?

We need to find a better client to fully test Binary Future, hopefully the next project is around the corner