Big Apple Publishers

BACKGROUND

Please describe your company and position.

I am the Manger of Gregory Pardlo

Describe what your company does in a single sentence.

Pardlo is an online footwear brand offering running shoes, walking shoes, and everyday athletic footwear for men and women. Our website allows customers to browse collections, learn about product features, and purchase directly through our online store.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Apple Publishers to accomplish?

• Ecommerce Website Development
• Product Catalog Setup
• Online Shopping Experience

SOLUTION

How did you find Big Apple Publishers?

• Online Search
• Clutch Site

Why did you select Big Apple Publishers over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Big Apple Publishers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Big Apple Publishers developed our ecommerce website with a focus on creating an easy shopping experience. The project included homepage design, collection pages, product detail pages, shopping cart integration, secure checkout, mobile responsiveness, contact forms, and navigation improvements. They also organized the product catalog and structured the website so customers could quickly browse products and complete purchases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was launched with all planned features functioning properly. Customers could browse products, add items to their cart, complete purchases, and access the store across desktop and mobile devices. The improved site structure also made it easier for visitors to find products and move through the checkout process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project stayed on schedule, and regular progress updates were shared throughout the development process. Whenever we requested revisions to page layouts, product organization, or website features, they reviewed our feedback and implemented the requested changes before the final launch.

What was your primary form of communication with Big Apple Publishers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They focused on making the shopping experience straightforward and paid attention to how customers would move through the website. They also welcomed feedback during development and adjusted different sections until everything aligned with our expectations.

Are there any areas for improvement or something Big Apple Publishers could have done differently?

The project met our expectations overall. One improvement would be providing a more detailed handover with guidance on managing products, promotions, and website updates after launch.