BidsCube

BACKGROUND

Please describe your company and position.

I am the Business Head of Pwr Ads

Describe what your company does in a single sentence.

We are a Programmatic Advertising Network 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• oRTB Adserver

SOLUTION

How did you find BidsCube?

Referral

Why did you select BidsCube over others?

• Pricing fit our budget
• Referred to me

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:
We engaged Bidscube as our oRTB ad server and programmatic platform partner to power our digital advertising operations. The scope of work included full integration of their white-label DSP and SSP solutions tailored to our business needs. Bidscube provided us with access to their real-time bidding ecosystem, allowing us to connect with global demand and supply partners seamlessly.

They supported us with end-to-end onboarding, including:

• Account setup and infrastructure customization
• Integration of supply (SSP) and demand (DSP) endpoints
• Configuration of ad formats (Web Video, CTV, Banner, Native, etc.)
• Implementation of traffic filters, targeting controls, and fraud protection tools
• Real-time reporting dashboards and campaign analytics
• Technical support and regular platform updates
  
  

Key Deliverables:

• A fully functional white-label oRTB platform
• Customizable dashboard for real-time campaign management
• Integration with multiple demand partners (via OpenRTB)
• Support for multiple ad formats including video, display, and CTV
• Dedicated account management and tech support
• Scalable infrastructure to support high QPS traffic volumes
• Overall, Bidscube delivered a robust, scalable, and user-friendly ad tech stack that helped streamline our programmatic advertising operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Bidscube has significantly improved the performance and efficiency of our programmatic advertising operations. Some of the key measurable outcomes include:

Increased Fill Rates: After integrating with Bidscube, we observed a consistent increase in fill rates across various geos and formats, especially in Web Video and CTV inventory.

Higher eCPMs: The platform’s access to global demand and real-time optimization capabilities led to a noticeable uplift in effective CPMs, maximizing revenue for our publishers.

Scalability of QPS: We were able to scale our traffic volumes effortlessly with Bidscube handling high QPS loads smoothly without latency or performance drops.

Expanded Demand Access: Through Bidscube’s ecosystem, we connected with a wider range of DSPs and demand partners, resulting in improved monetization opportunities.

Faster Campaign Setup & Optimization: The user-friendly dashboard and real-time reporting tools allowed our team to set up, monitor, and optimize campaigns more efficiently.

Reduced Operational Overhead: With streamlined integrations and responsive tech support, we were able to reduce time spent on troubleshooting and manual adjustments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bidscube’s project management has been efficient, responsive and client-focused. From the initial onboarding phase to ongoing platform support, their team demonstrated a clear understanding of timelines and deliverables.

Timely Delivery: All major milestones—including platform setup, SSP/DSP integrations, and custom feature implementations—were delivered on schedule. Their technical team worked proactively to ensure that any requests or updates were executed within the agreed timeframe.

Responsive Communication: We have a dedicated account manager, Irina, who is always easily reachable and quick to respond to our queries. Whether it is troubleshooting, platform guidance or integration support, she consistently provides timely and effective solutions, making our experience with the platform smooth and efficient.

Adaptability: Bidscube has shown a strong ability to adapt to our evolving business needs. They’ve been open to feedback and have implemented custom features or adjustments based on our specific requirements without delays.

Support Availability: The availability of 24/7 tech support during critical operations ensured we never experienced prolonged downtimes or unresolved issues.

What was your primary form of communication with BidsCube?

Email or Messaging App

What did you find most impressive or unique about this company?

Their team, especially the account manager Irina, has been extremely supportive and quick to address any issues. The combination of strong tech and hands-on support really sets them apart from other ad tech providers.

Are there any areas for improvement or something BidsCube could have done differently?

While our overall experience with Bidscube has been positive, one area for improvement could be the UI/UX of the platform. A more intuitive and user-friendly interface, especially for reporting and analytics would enhance the day-to-day usability.

BACKGROUND

Please describe your company and position.

I am the Account Manager of Agility Digital Media

Describe what your company does in a single sentence.

We DELIVER, ENGAGE, AND MONITIZE Run the CPA, CPL, PPI, CPI, CPM and CPS Offers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• ORTB

SOLUTION

How did you find BidsCube?

Online Search

Why did you select BidsCube over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

🔹 Project Overview
This project involves the integration and ongoing support of Bidscube's programmatic ad platform, including Real-Time Bidding (RTB), Supply-Side Platform (SSP), Demand-Side Platform (DSP), and data analytics components. The objective is to establish a fully functional and optimized AdTech stack for media buying and selling.

 
🔹 1. Technical Integration:
✅ Supply Integration (SSP side)
Integration of SSP partners via OpenRTB (v2.6)
Endpoint configuration and testing
Bid request/response validation
Syncing of creative formats, floor pricing, and targeting rules
Implementation of prebid filters (geo, device, category, etc.)
✅ Demand Integration (DSP side)
Connecting DSPs via OpenRTB
Integration with major DSPs
Bid response handling and win notifications
Bid price configuration
 
🔹 2. Ad Server Configuration:
Campaign setup (CPM)
Creative upload (banner, native, video,)
Frequency capping and pacing rules
Targeting parameters setup (geo, device, browser, category)
 
🔹 3. Data & Reporting:
Custom dashboards for real-time campaign metrics
Daily/weekly reporting (impressions, clicks, CTR, fill rate, eCPM)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes from the Bidscube Project:
1. Technical Integration Metrics:

-RTB Endpoints Integrated
100% of planned DSPs/SSPs successfully integrated using OpenRTB 2.5+
-Bid Response Rate
Achieved 95%+ response rate from integrated demand partners
-Latency
Average bid response time reduced to under 100ms
-Uptime
Maintained 99.9% platform uptime post-launch

2. Campaign Performance Metrics:

-Impressions Served
Over 100 million ad impressions served in the first 60 days
-Click-Through Rate (CTR)
CTR stabilized at 0.35% average across campaigns
-Fill Rate
Achieved 80%+ fill rate across multiple geographies
-eCPM Growth
eCPM increased by 18% after optimization rounds
 

3. Data & Reporting:

-Reporting Latency
Real-time dashboards update within 10 seconds of events
-Accuracy
<10% data discrepancy between Bidscube and 3rd-party tracking
-Custom Report Turnaround
SLA met 100% of the time for weekly and monthly reporting needs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Bidscube has been a highly efficient and professional experience. Their project management approach is structured, communicative, and results-driven.

Bidscube consistently delivered key project milestones on or ahead of schedule. From RTB integrations to campaign launches and partner onboarding, all phases were completed within the agreed timelines. Their ability to meet deadlines without compromising on quality was a major factor in the smooth execution of our AdTech roadmap.

Bidscube demonstrated flexibility and a client-first attitude. Response times for both technical and operational inquiries were well within expectations, typically under 4 hours.

We appreciated their transparency and regular communication throughout the project.

What was your primary form of communication with BidsCube?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

"What impressed us most about Bidscube was their rare combination of deep technical expertise and outstanding responsiveness. They didn’t just deliver a platform—they acted as true partners, offering hands-on support and fast integration. Their flexibility and real-time transparency made a measurable difference in our programmatic performance.

Are there any areas for improvement or something BidsCube could have done differently?

Our overall experience with Bidscube was highly positive, Addressing them would make an already capable platform even more user-friendly and strategically aligned with partners' needs.

BACKGROUND

Please describe your company and position.

I am the Senior Client Acquisitions Manager of Adsview LLC

Describe what your company does in a single sentence.

We are an active participant in the global oRTB ecosystem, operating with a robust, low-latency infrastructure designed for high QPS bidding environments. Our bidder stack is hosted on a dedicated 3rd-party bidder server cluster in US-East (AWS Region), ensuring optimized routing, minimal bid timeouts, and sub-100ms average response latency for international traffic flows.

Our Programmatic Connectivity

We maintain direct and indirect integrations with leading DSPs and SSPs, ensuring diversified demand liquidity:

• DSPs: The Trade Desk, Liftoff (formerly Vungle), Moloco, Kayzen, and Google DV360
• SSPs: PubMatic, Index Exchange, OpenX, Unruly, Smaato, and additional Tier-1 exchanges

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• Third Party Ad server

SOLUTION

How did you find BidsCube?

• Online Search
• Referral

Why did you select BidsCube over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Platform Integration & Technical Setup:

• oRTB Endpoint Configuration:
  • Setup and configuration of oRTB protocol endpoints (2.5 / 2.6 standards) for both demand and supply partners via Bidscube DSP and SSP infrastructure.
  • Secure and encrypted traffic (HTTPS, VAST-compliant URLs, etc.).
• Adsview System Integration:
  • Custom connector between Adsview and Bidscube platform for real-time auction requests and bid responses.
  • Integration with Adsview’s user interface for campaign management, inventory monetization, and analytics.
  • API development and mapping (campaign sync, creative approval, impression/bid tracking).
• Tag & Pixel Management:
  • Integration of Bidscube’s tracking pixels into Adsview inventory for user sync, retargeting, and campaign measurement.
  • Implementation of header bidding tags, if applicable.

2. Business Enablement:

• Programmatic Inventory Management:
  • Enable Adsview’s supply inventory (web, app, CTV if applicable) on Bidscube’s SSP platform.
  • Onboard premium demand partners (DSPs) to access Adsview supply via Bidscube.
• Demand Activation:
  • Programmatic campaign setup from Bidscube’s DSP for selected verticals (branding, eCommerce, performance).
  • Enable private marketplace (PMP) and open auction configurations.
• Traffic Monetization & Yield Optimization:
  • A/B testing and yield strategies (floor pricing, dynamic eCPM, frequency capping).
  • Reporting dashboard with insights on revenue, fill rate, CPM, win rate.

3. Compliance, Safety & Ad Quality:

• Creative Approval Workflow:
  • Enable creative scanning (malware, compliance with IAB guidelines).
  • Manual review where required via Adsview dashboard or automated sync from Bidscube.
• User Privacy & Consent Management:
  • Integration with IAB TCF 2.2 for GDPR/CCPA compliance.
  • Consent string sharing between Adsview and Bidscube in bid requests.
• Brand Safety & Fraud Detection:
  • Pre-bid filtering with Bidscube's fraud detection (bot traffic, viewability, geo spoofing).
  • Option to use 3rd party fraud monitoring tools (IAS, DoubleVerify, etc.).

4. Reporting & Analytics;

• Real-time reporting sync:
  • Daily/Hourly logs for impressions, clicks, bid responses, win rate, and revenue.
  • API feed or dashboard access within Adsview to monitor performance.
• Revenue Reconciliation:
  • Transparent log-level data for monthly invoicing and reconciliation between Adsview and Bidscube.
• Alerting & Diagnostics:
  • Alerts on fill drop, latency, bid timeout, and response errors for tech teams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Revenue Growth:

• +5% increase in programmatic ad revenue post-integration.
• Direct revenue from Bidscube inventory improved by $1k to 2k over 9months.
• CPMs increased from $ 0.35to $0.80 (average across placements).

2. Fill Rate Enhancement:

• Fill rate improved  previously low-fill inventory.
• Nighttime inventory fill rate improved by 10%, indicating strong global demand coverage.

3. eCPM Uplift:

• Overall eCPM increased by 12%, especially in Tier 1 and Tier 2 geos.
• eCPMs remained stable or grew even during off-peak seasons.

4. Demand Partner Diversity:

• Access to 50+ new DSPs via Bidscube’s demand ecosystem.
• Diversification led to a 2% reduction in reliance on a single DSP or SSP.

5. Latency & Delivery Optimization:

• Average bid response time: <120ms, ensuring high win rate and timely ad delivery.
• Improvement in ad load speed by 10%, enhancing user experience and reducing bounce rate.

6. Win Rate Performance:

• Achieved a win rate of 5%, indicating competitiveness of our floor pricing and traffic.
• Consistent bid activity across all major ad formats (Display, Native, Video).

7. Inventory Monetization Coverage:

• Monetized 95% more of the site’s or app’s inventory that was previously unsold.
• Programmatic video monetization uplifted average session revenue by 80%.

8. Compliance & Transparency:

• Seamless integration with ads.txt and sellers.json enabled higher trust and DSP participation.
• Fully GDPR, CCPA, and TCF v2.2 compliant; no blocks from compliance-demanding partners.

9. Advanced Targeting & Performance:

• Rollout of contextual targeting and audience segmentation saw a 20% boost in CTR.
• Improved CTR from 0.15% to 0.28% for certain verticals (e.g. Tech, Gaming, Finance).

10. Technical Stability & Support:

• Integration uptime: 99.98% over last 6 months.
• Support SLAs consistently met within 12–24 hours; no critical issues unaddressed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the core team did their job very well. 

What was your primary form of communication with BidsCube?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Costing is effective, and it's easy to add servers as per your traffic load or Customer base. 

Are there any areas for improvement or something BidsCube could have done differently?

Internal reporting can be better, Optimization on DSP and SSP can be more simpler. Adding API is bit tough should be made simpler for DSPs

BACKGROUND

Please describe your company and position.

I am the BD Director of Winkleads Group INC

Describe what your company does in a single sentence.

We are a digital advertising agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• tracking platform

SOLUTION

How did you find BidsCube?

Online Search

Why did you select BidsCube over others?

Pricing fit our budget

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are looking to grow our business

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yes it helped

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with BidsCube?

Virtual Meeting

What did you find most impressive or unique about this company?

Their response is good

Are there any areas for improvement or something BidsCube could have done differently?

pricing based on impressions

BACKGROUND

Please describe your company and position.

I am the BD of PaddleWaver

Describe what your company does in a single sentence.

Programmatic Advertising

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• ADX White Label Platform

SOLUTION

How did you find BidsCube?

• Online Search
• Referral
• Other

Why did you select BidsCube over others?

• Pricing fit our budget
• Good value for cost
• Other

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Programmatic Advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Programmatic advertising revenue growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliver on time and respond promptly to our needs

What was your primary form of communication with BidsCube?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

BidsCube provides stable services

Are there any areas for improvement or something BidsCube could have done differently?

Not yet

BACKGROUND

Introduce your business and what you do there.

I'm the BD manager at Tapslead Ltd, a digital advertising and marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BidsCube?

We needed to grow our business.

SOLUTION

What was the scope of their involvement?

BidsCube provides us with a stable and flexible server. The server is strong and stable.

What is the team composition?

We work with over ten teammates from BidsCube.

How did you come to work with BidsCube?

We found BidsCube via LinkedIn. We chose them because they were flexible and reliable.

What is the status of this engagement?

We started working with them in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used a fragile and unstable server before working with BidsCube, which caused a great loss to our business. Now, we deal with hundreds of millions of requests and responses, and BidsCube's server supports us and makes everything very stable. The team can handle a huge number of requests and responses, ensuring our business can develop well. Our sales have increased by around 30%, and we're satisfied with that.

How did BidsCube perform from a project management standpoint?

We can get support from them anytime. BidsCube always delivers on time and responds well to our needs. We communicate via email and Microsoft Teams.

What did you find most impressive about them?

We can get support from them anytime.

Are there any areas they could improve?

I hope they can keep being stable and flexible.

BACKGROUND

Please describe your company and position.

I am the Programmatic Business Manager of Adapace Media Private Limited

Describe what your company does in a single sentence.

we are a Adnetwork mangaing programmatic demand and supply 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BidsCube to accomplish?

• Platform service
• Tech support
• Best Inside

SOLUTION

How did you find BidsCube?

Referral

Why did you select BidsCube over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from BidsCube were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They provide the WL Adserving platform and helps us to built our network

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having a good exposure of unique client base helps us gaining good revenue base using they platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, they're always on time and helpful

What was your primary form of communication with BidsCube?

Email or Messaging App

What did you find most impressive or unique about this company?

support

Are there any areas for improvement or something BidsCube could have done differently?

good