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A passion for helping automotive suppliers and mobility technology companies tell their stories - that's Bianchi PR's mission. As a leading independent Detroit PR agency with extensive automotive and mobility experience, Bianchi PR supports a select group of clientsbased in metro Detroit, Bianchi PR is dedicated to helping clients build their brands, increase awareness, enhance return on investment (ROI) and enhance revenue.

Extending its reach beyond the North American auto industry through its 50 agency partners around the world through the Public Relations Global Network, Bianchi PR clients receive senior attention, local expertise & unmatched value on a worldwide basis.

Specialties: Strategic PR counsel; digital, social media & traditional media relations; media training; online newsroom content; business-to-business communications, event support; executive visibility.

Segments served: automotive OEM, aftermarket & service suppliers; materials, technology & engineering suppliers; trade groups & associations; auto-related consulting, software & professional services; clean-tech & alternate fuel suppliers; technical service, testing & engineering; and related B2B enterprises.

Agency team: Led by 30+year PR veteran & PRSA Detroit Hall of Famer Jim Bianchi, our firm was honored as “Best of Michigan Business” for PR firms & one of “101 Best & Brightest Companies” in Detroit. Our senior staffers (avg. 16+ years in auto PR), are highly respected by peers, journalists & clients.

Client experience: Bianchi PR offers unmatched experience, gained since 1992 serving a range of clients, from start-ups to international corporations. Our senior staff has worked with more than a dozen of the top 50 global automotive suppliers and automotive technology providers. 

$150 - $199 / hr
2 - 9
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Troy, MI
  • 888 W. Big Beaver Road • Suite 777
    Troy, MI 48084
    United States


Key clients: 

Bianchi PR's client experience includes: 3M, Accuride, Adient, AIAG, BASF Automotive Coatings, Cooper Standard, Fruehauf Trailer, Freudenberg-NOK, IBM Automotive, Johnson Controls Power Solutions, PPG, Pittsburgh Glass Works, Ricardo, SAE, Schaeffler, SRG Global, Steel Market Development Institute, Yanfeng Automotive Interiors, Valeo and ZF TRW.