beterdesign

BACKGROUND

Please describe your company and position.

I am an executive at Fonemika

Describe what your company does in a single sentence.

Fonemika is a speech therapy and special education center in Belgrade, Serbia, providing assessment, individual treatment, and parent counseling to support children's speech, language, communication, and learning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire beterdesign to accomplish?

• Replace our old website with a new, professionally designed site that reflects our brand and services
• Make it easy for parents to find information about our services and contact us through a working inquiry form
• Improve our visibility in search for speech therapy and special education services in Belgrade

SOLUTION

How did you find beterdesign?

• Online Search
• Referral

Why did you select beterdesign over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from beterdesign were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

beterdesign designed and built a new website for our center, replacing our previous site and moving it onto our existing domain. 

Key deliverables:

- A custom, mobile-friendly website design based on our brand
- Pages for our services, areas of work, team, blog, FAQs, and contact information
- Two interactive quizzes that help parents decide whether a speech therapy or special education assessment may be useful
- A content management system for blog posts, services, areas of work, and FAQs
- A contact form that sends inquiries to our inbox and a confirmation email to parents
- Search optimization, including page metadata, structured data, and a sitemap
- Hosting setup, domain connection, and ongoing updates to the site

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website is live on our domain, with 44 pages published and listed in the sitemap. All pages passed testing across nine screen sizes, and a test inquiry confirmed that the contact form delivers both the notification to our inbox and the confirmation email to the sender. The site launched recently, so we don't yet have reliable data on traffic or inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

beterdesign was responsive throughout the project. We sent changes as they came up, including new page copy, a new team member section, and a full rewrite of a blog post, and they were applied quickly. There were some technical issues when we switched the domain to the new site, and they were resolved during the launch.

What was your primary form of communication with beterdesign?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how well beterdesign adapted the site to the people we work with. Beyond the design itself, they built parent quizzes based on the signs we describe on our site, which give parents a simple first step before contacting us. They also kept the wording careful and accurate, which matters in our field, and handled the design, content system, search optimization, and hosting in one place.

Are there any areas for improvement or something beterdesign could have done differently?

Nothing significant comes to mind. The issues that came up during the launch were addressed, and we have kept updating the site since then.