BESEENCO CONSULTING (OPC) PRIVATE LIMITED

BeSeenCo provides fractional CMO services to growth-stage B2B companies in SaaS, fintech, event technology and sustainability. We take responsibility for the marketing function rather than delivering recommendations: positioning, go-to-market strategy, demand generation, content and SEO, marketing operations, and hiring and managing the in-house team.

RESULTS

1. B2B payments infrastructure company: 5x increase in inbound enquiries 
2. AI-powered event marketing platform: 40% increase in quarterly closed revenue • 
3. Customer engagement and loyalty platform: marketing team built from zero, 3x increase in inbound, 2x improvement in conversion

SERVICES

1. Positioning and messaging: ICP definition, value proposition canvas, buyer personas, messaging architecture.
2. Go-to-market strategy: channel selection, demand generation planning, 30-60-90 day roadmap with defined metrics.
3. Demand generation: paid and organic campaigns, lead management processes, marketing automation, attribution and reporting.
4. Content and SEO: content strategy, technical and on-page SEO, thought leadership and founder brand.
5. Team building: role definition, hiring, onboarding and mentoring of in-house marketing staff.

ENGAGEMENT MODEL

Each engagement begins with a marketing foundation audit and a go-to-market audit covering current channels, tooling, content and revenue sources. This produces a 30-60-90 day plan with baselined metrics and targets. Standard engagement is 6-8 hours per week on a six-month initial commitment, with quarterly scope reviews.

LEADERSHIP

Ketan Pandit, founder. Nearly 20 years in B2B marketing across North America, Europe and India. Head of Marketing at Zuddl, Global Partnerships and Demand Generation Lead at CleverTap, and built the marketing team at Aureus Analytics. Earlier roles at Cognizant, Persistent Systems and TCS.

The client roster is kept small by design.