Beqreth Advertising

BACKGROUND

Please describe your company and position.

 I am the Marketing Head of a retail company 

Describe what your company does in a single sentence.

Infusing love and creativity, We proudly stand as the UAE's most creative florist, crafting floral designs since 2003

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Beqreth Advertising to accomplish?

• Improve Brand Awareness
• Increase In-store and online sales
• Increase leads for events through digital campaigns

SOLUTION

How did you find Beqreth Advertising?

Referral

Why did you select Beqreth Advertising over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Beqreth Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Beqreth Advertising involved a multifaceted approach encompassing digital marketing, ecommerce web development, and branding services. Here's a detailed breakdown of the scope and key deliverables: 

• Digital Marketing: Conducted a thorough analysis of the target audience, market trends, and competitor landscape. Developed a comprehensive digital marketing strategy tailored to our company's unique goals and objectives. Executed targeted social media campaigns across platforms, emphasizing engagement and brand visibility. Implemented search engine optimization (SEO) strategies to enhance online visibility and organic search rankings. Monitored and analyzed key performance indicators (KPIs) to refine the digital marketing strategy for optimal results. Ecommerce 
• Web Development: Designed and developed a user-friendly and visually appealing ecommerce website for our company. Integrated secure and efficient payment gateways to facilitate seamless online transactions. Implemented a robust content management system (CMS) for easy updates and management of product listings. Ensured mobile responsiveness and optimized the website for a positive user experience across devices. Conducted rigorous testing to guarantee functionality, security, and performance. 
• Branding Services: Conducted a brand audit to identify strengths and areas for improvement in our company's existing brand identity. Developed a cohesive and compelling brand strategy, including logo redesign and brand messaging. Created brand collateral such as business cards, marketing materials, and packaging designs that aligned with the updated brand identity. Provided guidelines for consistent brand implementation across various touchpoints. 
• Key Deliverables: A fully functional and visually appealing ecommerce website, enhancing our company online presence. Increased brand visibility and engagement through targeted digital marketing campaigns. A revitalized and cohesive brand identity, reflected in redesigned logos and brand collateral. Regular performance reports and analytics, demonstrating the effectiveness of the implemented strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

From the get go they've asked us to provide a sales or revenue target on a monthly basis and so far they'ev managed to achieve 80% of that target which is very satisfactory for us. We're looking to set new target in coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Mostly on-time

What was your primary form of communication with Beqreth Advertising?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This company is very flexible, and they always have a unique approach for every situation and best of all is that they always measure performance based on how much revenue we've achieved.

Are there any areas for improvement or something Beqreth Advertising could have done differently?

While their marketing and development services are good, coming to training our sales and development team, They could have done a better job but still this is not major focus.