Beards analytics

BACKGROUND

Please describe your company and your position there.

I'm co-founder of digital marketing agency KlientWave and we worked on a social network project, which is a complex and big web application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

The client collects users' data via Google Analytics and Hotjat, stores data on internal Postgres bases, and use an email marketing system with clients' data. The challenge was to connect users' activities through all platform, so the client could know everything about their users: how they interact with their emails, what pages visits, and based on this data provide special super customized offers for their users. To achieve these goals, it is required to connect all platforms with data in one place and it was a challenge.

SOLUTION

How did you select this vendor and what were the deciding factors?

I visited a conference where Andrii was a speaker and he shared his experience from other projects it was really reliable experience with a great approach to details. On top of that, I know that he has been working with several big companies with complex analytics goals.

Describe the project in detail and walk through the stages of the project.

The project has been divided on 3 stages:

1. Goals planning, data sources collecting, and architecture visualization. on this stage, we decided what reports we want to receive in the end and what metrics will be required to measure them. Andrii kindly presented me the information about the product metrics, made a presentation with report examples, and provide recommendations.
2. Collect all data sources in one place. At this stage, Andrii prepared DBT and set up google functions to collect all data from different sources to BigQuery. He had his own scripts, so we were able significantly cut costs on tools that connect different data sources. Additionally his company set-up a GA4 and Server-side tracking.
3. Preparing reports Once all sources were connected, Andrii and his team made beautiful and useful reports to cover all product needs for our client.

How many resources from the vendor's team worked with you, and what were their positions?

Andrii was our main point of contact but several people from his team have been working in the background.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Andrii and his team we set up fully automated email marketing campaigns that allowed us to send fully custom emails based on user's behavior on the site. It significantly increases open & CTR for letters and as result increases the retention rate. In total retention rate growth of ~300%. Also, we build a transparent funnel of user behaviors within the initial 7 days and it allows us to identify bottlenecks and improve it. Free trial conversion growth from 29,7% to 61,3%

How effective was the workflow between your team and theirs?

Very responsive, friendly and positive

What did you find most impressive or unique about this company?

All their knowledge and experience are very well structured. They acted like real pros who saw the problem clearly and solved it without wasting time.

Are there any areas for improvement or something they could have done differently?

everything was great

BACKGROUND

Please describe your company and your position there.

I'm working as Director of Product Marketing for a software business. My goal is to ensure the successful transition of the entire business to the US and EU markets and further growth using the best practices in Product Marketing and BI.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

The goal is to activate the data. The entire organisation would benefit from comprehensive and accurate insights based on reliable and up to date data visualised via accessible dashboards. We have successfully moved from Universal Analytics to GA4 and built comprehensive analytical dashboards.

As the needs of our company develop, so does the dashboard. We rely on professionalism of Beards analytics to ensure the accuracy of the data in our dashboards and appreciate swift response every time anything needs to be improved.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've had a pleasure to work with Andrii Osipov before and I would highly recommend him as a person with exceptional business ethics and deep, comprehensive knowledge of the challenges that product companies have and BI systems capable of solving such challenges.

Describe the project in detail and walk through the stages of the project.

First, they audited the data we collect and the way we store and process it. Then we have decided to move to GA4 and improve the way our software analyses data by using BigQuery and Google Data Studio. Next we've gathered requirements and Beards analytics have developed a comprehensive dashboard that allows us to measure our progress according to the predefined KPIs and wide variety of other metrics & dimensions.

How many resources from the vendor's team worked with you, and what were their positions?

Andrii was our main point of contact when we identified scope of work, requirements and key deliverables. Then we were mainly working with 2 data engineers from the vendor's team. Although we do stay in touch with Andrii and host casual progress meetings every now and then.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Google Data Studio has made the data accessible for everyone in our team. I'm glad that we've completed the shift to GA4 which is a robust and flexible instrument compared to Universal Analytics. Now we can analyse key steps of our customer journey and all the key metrics by a multitude of dimensions within a comprehensive dashboard which is a main source of actionable insights for the entire organisation.

How effective was the workflow between your team and theirs?

Beards analytics is a reliable team of experts who are ready to respond to every issue and request. I do appreciate the flexibility they have displayed as our plans and requirements evolve.

What did you find most impressive or unique about this company?

The way how well their founder is capable to understand the requirements of our business and how they can connect this to a comprehensive solution capable of solving the root problem.

Are there any areas for improvement or something they could have done differently?

Some reports had to be adjusted and improved, however their team was capable to solve all issues in a timely manner.

BACKGROUND

Please describe your company and your position there.

Our company makes apps and games for android/ios platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

We hired these guys to run 20 of our apps

SOLUTION

How did you select this vendor and what were the deciding factors?

we conducted research among a huge number of analytical companies / groups. We also talked to the owners of companies like us. This company is very well known and has excellent reviews in narrow circles. We chose this vendor.

Describe the project in detail and walk through the stages of the project.

We had problems with data analytics, there was a lot of data and the data was in different services. Also, some data were not correct, and some did not exist at all. We have described all the business requirements for the company, how and what kind of data we want to receive and in what form. The guys approached the matter very qualitatively, completed the task in 30 days.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team that consisted of:

• PM 1
• lead data analyst 1
• data analyst 2
• lead data engineer 1
• data engineer 1
• support 1

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now we have our own BI system which we are very happy with. For example, we can see LTV in all our applications, in services such as FB, TIKTOK, and GOOGLE. in fact we see over 100 parameters)

How effective was the workflow between your team and theirs?

The interaction process was clear, understandable, well-organized.

What did you find most impressive or unique about this company?

They know and understand their business for sure, they are experts in analytics and building analytical systems.

Are there any areas for improvement or something they could have done differently?

Perhaps they should expand the company)

BACKGROUND

Please describe your company and your position there.

I am a CMO of a financial company - Payday Loan. We have about 200 thousand monthly visitors

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

Our company MyCredit has a website and mobile applications. We have many communication channels with clients, including Google Ads / Facebook ads, CPA networks, email / SMS mailings.

It was essential to evaluate which campaigns bring new users and how much a new user costs. The cost of keeping in contact with the current user is also important.

SOLUTION

How did you select this vendor and what were the deciding factors?

In our market, this is almost the only specialists who can solve complex problems of analytics. In addition, specialists "Beards analytics" have extensive experience in project architecture

Describe the project in detail and walk through the stages of the project.

Our project has a website and mobile applications. We have many communication channels with clients, including Google Ads / Facebook ads, CPA networks, email / SMS mailings.

It was essential to evaluate which campaigns bring new users and how much a new user costs. The cost of keeping in contact with the current user is also important. Specialists "Beards analytics" built a solution based on Google BigQuery and Google Data Studio to evaluate multichannel funnels in advertising campaigns to better calculate the effectiveness of campaigns on new and current users.

As a result, the our marketing team has a tool that helps make the right decision.

How many resources from the vendor's team worked with you, and what were their positions?

We also worked with about 2 specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have set up many useful reports. Thanks to these reports, we have the ability to track online incoming traffic and disable inefficient channels. Their work helped cut marketing costs by 30% with the same sales efficiency.

How effective was the workflow between your team and theirs?

Analysts always work closely with marketers. This is important to understand. All analytics is built exclusively for the marketer and according to his needs. So we worked very closely together.

What did you find most impressive or unique about this company?

Practical experience in solving most problems. Willingness to find jointly the right solutions

Are there any areas for improvement or something they could have done differently?

It's hard to explain to a marketer that analytics is a tool. And this tool is configured exclusively for the marketer. Often, specialists expect ready-made solutions from the analyst on how to proceed. This is the most common interaction problem. But this is an internal problem. Analysts "Beards analytics" tried to find the right approach to us

BACKGROUND

Please describe your company and your position there.

I'm a Marketing Manager at Tarya Fintech. We are revolutionizing the way businesses provide financial solutions to their customers through our unique solution — F-PaaS ™ (Financial Platform as a Service). We are a go-to Fintech Partner to leverage your existing customer data and launch end-to-end financial services to establish brand new revenue streams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

Our marketing machine is being built from scratch right now. To be effective, we had to create and maintain a simple and ultimate dashboard. The challanges here were organizing data from multiple sources, tracking and integrating events, and providing takeaways in an understandable form were the challenges.

SOLUTION

How did you select this vendor and what were the deciding factors?

I collected references from my professional network worldwide and created a short list of potential vendors, then I requested examples of dashboards they did. Beards analytics impressed me with very clear and good-looking examples.

Describe the project in detail and walk through the stages of the project.

First, we discuss the dashboard's goals, the sources of data and the outputs we want. Then, Beards Analytics team suggested me how this can be done and showed me how it can looks on other examples I provided the guys with access to my digital platforms including Hubspot, GA, Meta, Linkedin etc and already within a couple of days I could see main KPIs on the dashboard.

Then Beards Analytics team continued building and tailaring different tabs of the dashboard. Also, we fine tune its blocks for our company needs. Tne next steps is to connect dashboard to more events in our products and get more insights about user behavior.

How many resources from the vendor's team worked with you, and what were their positions?

Andrey, the CEO of Beards Analytics, is our main point of contact so I always communicate with him directly

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Beards Analytics team provided us with the first version of the dashboard already in 2 days. This became a game-changer for me, as we could get rid of the Spreadsheets we used before and connect dots between platforms that don't have direct integrations. Also, we have a fully automated solution that does not require additinal manual work.

How effective was the workflow between your team and theirs?

Andrey, the Beards Analytics CEO, is very responsive and always has solution for any of our requests.

What did you find most impressive or unique about this company?

Beards analytics impressed me with their professionalism and experience.

Are there any areas for improvement or something they could have done differently?

I was absolutely satisfied with the service. I wish guys could make self-serve Saas generate such dashboards

BACKGROUND

Please describe your company and your position there.

NEOS Digital, everything for digital marketing, CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

For create reporting which we can trust

SOLUTION

How did you select this vendor and what were the deciding factors?

Beards analytics has a good reputation in the digital marketing market. The deciding factor was the use of Google Cloud and the low price for using DWH per month.

Describe the project in detail and walk through the stages of the project.

We described the analytics situation we had. We received and approved an offer. Then our developers got technical tasks. After the implementation, we received reports in Google Data Studio.

How many resources from the vendor's team worked with you, and what were their positions?

I had communication with the CEO. My team interacted with a data engineer and a web analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got interactive reporting. We worked a lot with display and got great reporting visualization with the creatives. Our team spent hours making reports. Everything works automatically now.

How effective was the workflow between your team and theirs?

It was good cooperation. We are working with this team again on our new project.

What did you find most impressive or unique about this company?

Speed of work and understanding of what we need.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied.

BACKGROUND

Please describe your company and your position there.

I'm Solution Marketing Manager in Beetroot, Swedish outsourcing company 500+ team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Beards analytics?

for automating marketing reports

SOLUTION

How did you select this vendor and what were the deciding factors?

Case-studies and personal approach of their team

Describe the project in detail and walk through the stages of the project.

We ask them to automate reports for different stages of the funnel. Couple reports for paid and organic sources for marketing department, end one huge report for sales team

How many resources from the vendor's team worked with you, and what were their positions?

Data architect, data engineer, web analyst.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Reporting is fully automated. There is no a manual job

How effective was the workflow between your team and theirs?

They communicate with our marketing team, frontend developer, and backend developer. It was friendly and had maximum effect.

What did you find most impressive or unique about this company?

The best thing I experienced with Beard analytics was their systematic approach and instructions to report automation.

Are there any areas for improvement or something they could have done differently?

I haven't noticed anything I could advise them to improve