beAnalytic

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Colina Tech, a digital marketing agency specializing in data-driven campaigns, paid media focused on ROI, SEO, and social media. We help brands grow with personalized strategies and measurable results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with beAnalytic?

We needed help bringing together various indicators in one place — both those related to our clients and those internal to our company.

SOLUTION

What was the scope of their involvement?

beAnalytic has created dashboards, servers, automations, and action plans based on the collected data. We use beAnalytic mainly to centralize our data in one place. The dashboards provide consolidated views of performance indicators for both our clients’ campaigns (e.g., ad spend, leads, conversions, ROI) and Colina Tech’s own internal metrics (e.g., sales, revenue, team productivity).
Meanwhile, the servers are the data infrastructure that collects and stores information from our different sources, so the dashboards stay up to date. The automations are automated data collection and reporting flows, which reduce manual spreadsheet work and make client reports faster to produce. Finally, the action plans are recommendations built from the collected data, turning the numbers into concrete next steps for campaigns and operations.

What is the team composition?

We work with 2–5 teammates from beAnalytic.

How did you come to work with beAnalytic?

We found beAnalytic through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

What is the status of this engagement?

We started working together in January 2026 to July 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Having all our indicators in one place has given us a single source of truth for both our clients’ results and Colina Tech’s internal performance. The automations have replaced manual data gathering, so client reports are now faster to produce and more consistent. The action plans built from the collected data have helped us make decisions based on numbers instead of intuition.
For example, reports that used to take about four hours to put together are now generated in about three minutes. Data from our different sources flows automatically into the dashboards, so we no longer collect and consolidate numbers by hand. This has cut a huge amount of manual work, given us consistent reports for clients, and freed our team to spend their time on analysis and strategy instead of spreadsheets.
Moreover, with all indicators in one place, we can quickly see which campaigns and channels are generating the best results and adjust our strategy accordingly. The action plans based on the collected data have helped us improve lead generation and increase sales, as we can reallocate effort to what’s working and fix what isn’t, faster than before.

How did beAnalytic perform from a project management standpoint?

beAnalytic’s project management is excellent. Communication is clear and responsive throughout, the scope is well defined from the start, and they deliver on time. We always know where the project stands and what the next steps are. Moreover, any adjustments we request are handled quickly and professionally.

What did you find most impressive about them?

What impresses us most is the combination of price and customer service. The pricing is very fair for the value delivered, and the team is always attentive, responsive, and willing to adapt to our needs. That level of personal attention, at a cost that fits our budget, is hard to find.

Are there any areas they could improve?

There’s nothing beAnalytic could improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Falconi Camargos e Barbosa Wanderley advogados e consultores

Describe what your company does in a single sentence.

They handle our BI and data intelligence!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire beAnalytic to accomplish?

• Unification of scattered and separate data in a single place
• Visualization of multiple dashboards, organized by team or even by individual

SOLUTION

How did you find beAnalytic?

Referral

Why did you select beAnalytic over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from beAnalytic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

View of goals and deliverables by team

• team performance view
• individual performance view

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strategic planning via OKRs, in place for 5 years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

80% of the time they delivered on schedule, but they were always very open to delivering beyond the defined scope.

What was your primary form of communication with beAnalytic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The intelligent way to unify, clean, and present our data to us

Are there any areas for improvement or something beAnalytic could have done differently?

Yes, AI has been implemented and used in the projects, even without us asking for it.