Barrett and Welsh

BACKGROUND

Please describe your company and position.

I am the Creator and Owner of Storrey Pine LLC

Describe what your company does in a single sentence.

Publishing a good story

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Barrett and Welsh to accomplish?

• Brand name
• Logo

SOLUTION

How did you find Barrett and Welsh?

Other

Why did you select Barrett and Welsh over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

For a new business owner, issues of business plans, financing, and product timelines were a lot to juggle. Branding is way outside my expertise. I had been mulling over the name for my yet-to-be-created publishing company for a few months. When I finally narrowed down the options, I knew what I had to do next - give Gavin a call and get his expert advice.

Gavin listened very carefully. He provided insightful advice and helped me work through the rationale for selecting the brand name. In the end, it was none of the options on my list, but a variation of one. It is a clever connection of books to trees, and the tree that I had much fascination with, the famous Torrey Pine tree in La Jolla CA - the town in which the idea was born. I was so happy with it: Storrey Pine LLC.

Shortly after my call, I completed a brand brief for the logo design. The brief was very simple to complete and allowed me to provide my preferences for the logo, including pictures of the true Torrey pine cones. A few weeks later, I had a slide deck in hand with nine logo options, each with its own name for easy reference, created by Bhupesh, a very talented designer. They were all strikingly beautiful - each had captured the natural beauty and majesty of the Torrey pine cone.

I had a call with Gavin, who walked me through each of the images and helped me understand the design considerations - balance, symmetry, typography, and the ability for the logo to display well in black and white. I selected two designs from the deck for further development, along with a request for some modifications. Bhupesh did some experiments on the designs and provided a rationale for what would and would not work.

The logo which I finally selected for development is called "Coniferous" and uses the print-block technique, where the pine cone and the nib are traditional while the print is modern. Next, Bhupesh very thoughtfully put together a “creative explorations” slide deck with some mockups of the logo applied to a business card, letterhead, books, and a tote bag to give me a sense of how my logo would look in real-world settings.

Finally, I received my brand identity kit with high-resolution images of the logo for print and business cards, as well as images for social media. They delivered high-quality products made with creativity, professionalism, and thoughtful attention to detail. They are masters of their space and their art. I am delighted with the brand name and logo for my company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Final logo image
• Final brandname
• Toolkit with images for social media
• Business card image
• Letter head image

Describe their project management. Did they deliver items on time? How did they respond to your needs?

See description provided earlier

What was your primary form of communication with Barrett and Welsh?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

See description provided earlier

Are there any areas for improvement or something Barrett and Welsh could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Owner of Bibliobella

Describe what your company does in a single sentence.

Creates mobile apps

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Barrett and Welsh to accomplish?

• Branding
• Logo design

SOLUTION

How did you find Barrett and Welsh?

Referral

Why did you select Barrett and Welsh over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Worked with me to create a brand, name for the app and a logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Name for the app
• Logo that appealed to me

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked very collaboratively to create a brand, name and logo that appealed to me. They were happy to make as many changes as I wanted and delivered the project on time and budget

What was your primary form of communication with Barrett and Welsh?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They went into a great deal of depth to ensure they had insight into what I was looking for and who my target audience was

Are there any areas for improvement or something Barrett and Welsh could have done differently?

I found Barrett and Welsh extremely professional and creative. There is nothing I would change