Baku Freight

BACKGROUND

Please describe your company and your position there.

Grayson Fargo LLC is a new type of investment company. We analyze DeFi industry in detail, to select and invest in the most liquid and growing assets. By diversifying our portfolio, we reduce risks and stabilize yield rate. DeFi is the future of the modern financial and banking system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Myers Krause?

We hired Myers Krause because we needed help developing marketing in our company and better integrating marketing communications.

What were your goals for this project?

The main goal of this project was to create more effective marketing and advertising activities for our company, and increase the efficiency of online and outdoor advertising.

SOLUTION

How did you select Myers Krause?

We have evaluated companies carefully on 3 important criteria. Price, Quality, and Convenience. Myers Krause matched all three parameters, so we decided to cooperate with them.

Describe the scope of their work in detail.

Myers Krause has focused in 4 different directions.

1. Online, that is, they started to improve all of our indicators in social networks, improved the website, improved the overall CTR of online advertising.
2. Offline activity. Myers Krause has audited our marketing department, reduced unnecessary costs, optimized outdoor advertising.
3. Marketing research and three-layer market research. The research concerned the financial market and the possibilities of investing in new directions in the financial industry.
4. Support for marketing activities. Ongoing support for the advertising and marketing activities of our company for 5 months, including the management of all accounts in social networks and the website, as well as online advertising.

What was the team composition?

Myers Krause employed:

• 3 specialists to work with social networks and websites
• 4 specialists to work directly with the marketing department
• 3 specialists to develop marketing research 
• 5 people to constantly support the marketing activities of our company

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Online advertising efficiency increased by 34%
• Outdoor advertising efficiency increased by almost 47% 
• Sales increased by almost 28%
• Waste advertising costs were reduced by 43%

How effective was the workflow between your team and theirs?

We worked in constant synergy. Our team and theirs were in contact for almost 4-5 months.

What did you find most impressive about this company?

This is probably the quality and scrupulousness of execution. They were extremely pedantic about everything.

Are there any areas for improvement?

On this, no changes or additions are required, we are completely satisfied with the work done.