Backstory is a brand strategy and messaging consultancy that closes the gap between brand and performance marketing. We build premium brands for premium exits by helping founders and executive teams communicate their full value at a company, audience and offering level. Our insight-driven process combines the best of qualitative and quantitative analysis to uncover insights that set you apart and attract the right customers, employees and investors.
Our four-step process includes Brand Discovery, Brand Foundation, Brand Expression and Brand Activation.
Brand Discovery includes in-depth interviews, a brand audit and competitive analysis. The resulting data-driven insights inform everything that follows and give executives and team members confidence to adopt and align around a shared set of messages. Using these insights, we build minimum viable messaging and validate Message Market Fit®.
Brand Foundation clarifies and articulates your Brand Purpose, the difference you make beyond making money; brand position: what you stand for in the minds of customers; brand promise: the overarching value you deliver to customers; brand pillars: your five biggest differentiators and benefits; and brand personality: how your brand looks, sounds and feels.
In the third phase of work, Brand Expression, we define the firmographic and psychographic characteristics of your ideal customer profiles (ICPs) and customer personas (buyers and those who influence them), along with your audience and offering messaging. From there, we develop your strategic brand narrative, including your company's elevator pitch, about us statement and company overview. We also write taglines, build brand architectures, and provide naming and visual brand identity services.
Through Brand Activation, we take your story to market with consistency across customer touchpoints. These services include SEO/AEO search-ready sitemaps, wireframes, and website copy, content marketing, sales presentations, and collateral.
Backstory Branding offers competitive pricing and good value for cost, as noted by clients who appreciated their budget fit. One project cost $69,800, while others indicated strong results and satisfaction, emphasizing the agency's effectiveness in delivering high-quality branding services.
Founder Jed Morley is noted for his deep understanding and engagement with clients' unique value propositions. His insights have been instrumental in translating aspirational visions into tangible brand elements.
Successful Rebranding and Market Positioning
Backstory Branding has successfully led comprehensive rebranding initiatives, resulting in cohesive brand identities and enhanced market positioning. Clients report improved visibility, engagement, and recognition post-rebranding.
High Client Satisfaction and Outcomes
Clients express extreme satisfaction with the outcomes of their branding projects, noting improved networking success, business growth, and internal clarity. The measurable results include increased sales, engagement, and brand adoption.
Strong Project Management
Clients praise Backstory Branding for their organized, proactive project management and timely delivery of high-quality work. Their responsiveness and ability to adapt quickly to client feedback enhance the overall collaboration experience.
Impressive Communication and Collaboration
Backstory Branding maintains effective communication through various channels, ensuring clear and consistent collaboration with clients. Their ability to engage deeply with client needs and values fosters a strong partnership rather than a mere vendor relationship.
Minor Pricing Concerns with Third-Party Partners
While Backstory Branding's initial work is highly valued, one client noted increased pricing with third-party partners recommended by Backstory Branding. Consistency in pricing and value among partners would enhance the client experience.
Backstory Branding helped an IT training and job placement platform develop their brand messaging. The team provided messaging guidelines, a tagline, a rallying cry, and short and long descriptions.
Backstory Branding's work made the client's marketing clearer and more concise. Their product development also became more aligned with their priorities. The team was great, and there was nothing they could improve on. They delivered on time and communicated well via various channels.
BACKGROUND
Introduce your business and what you do there.
I’m the founder of GROW, an IT platform that provides practical training and guaranteed job placements to help individuals transition from education to employment. We focus on bridging skill gaps in high-demand fields like IT.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Backstory Branding?
We needed help crafting the right messaging for the market. It was a complex problem set we were solving, so we needed to explain it in a clear, simple way that resonated with the audience.
SOLUTION
What was the scope of their involvement?
Backstory Branding helped us with our brand messaging strategy. The team provided messaging guidelines, a tagline, a rallying cry, and short and long descriptions.
What is the team composition?
We worked with one teammate from Backstory Branding.
How did you come to work with Backstory Branding?
Someone referred Backstory Branding to us. We chose them over other options because they had high ratings, were close to my geographic location, and had company values that aligned with ours.
What is the status of this engagement?
We worked with Backstory Branding in October 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Everything became easier after this project. Our marketing became clearer and crisper, and our product development aligned better and became more clear on what was most important. Honestly, our business just became easier after we had our brand messaging guidelines nailed down.
How did Backstory Branding perform from a project management standpoint?
Backstory Branding delivered on time. We communicated via in-person meetings, virtual meetings, and email or messaging apps.
What did you find most impressive about them?
Backstory Branding was great.
Are there any areas they could improve?
There was nothing they could improve on.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Branding for AI-Powered Revenue Intelligence Platform
BrandingMarketing Strategy
Confidential
Sep. - Dec. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The content was very valuable."
Oct 11, 2026
Founder, Delicious AI
Brad Curtis
Information technology
Lehi, Utah
1-10 Employees
Online Review
Backstory Branding provided messaging and positioning services for an AI-powered revenue intelligence platform. They helped develop a presentation for a global audience of Coca-Cola bottling leaders.
Backstory Branding's work was well-received by the client and internal stakeholders. They helped the client explain how their platform supports better merchandising decisions and communicate the double-digit sales lift they had seen on managed displays. Their work was clear and compelling.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Delicious AI
Describe what your company does in a single sentence.
I founded DeliciousAI and led sales during our engagement with Backstory. Based in Lehi, Utah, DeliciousAI developed an AI-powered revenue intelligence platform for consumer packaged goods brands and direct-store-delivery businesses. Our technology captures sales execution at the point of sale, identifies gaps, and coaches field teams to improve merchandising and product availability. By helping teams align retail displays with customer demand, the platform supports double-digit sales increases.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Backstory Branding to accomplish?
We needed to communicate complex technology in a way that made its business value clear to enterprise executives. Our platform goes beyond traditional 2D image recognition, but explaining the technical differences wasn’t enough. We needed to show how those differences help teams improve merchandising decisions and sales. We also had an opportunity to showcase our work with Swire Coca-Cola North America at DigiCon 2023 in Hong Kong. We hired Backstory to clarify our positioning and help develop a compelling presentation for a global audience of Coca-Cola bottling leaders.
SOLUTION
How did you find Backstory Branding?
Referral
Why did you select Backstory Branding over others?
High ratings
Close to my geographic location
Great culture fit
Referred to me
How many teammates from Backstory Branding were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Backstory clarified our positioning and messaging, connecting our platform’s technical capabilities to practical commercial benefits. Jed developed and refined the executive video script featuring me and Jen Reese from Swire Coca-Cola North America. The narrative connected Swire’s Consumer Cube, which supports strategic consumer targeting, with our platform’s ability to improve execution at the retail display level. Backstory also developed website messaging explaining our capabilities and the differences between 2D recognition and 3D sales intelligence. Jed collaborated with Bobby Macey at Macey Media to translate the story into executive commentary, visual demonstrations, and store-level scanning sequences.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The video premiered at DigiCon 2023 in Hong Kong and received enthusiastic feedback from Swire Coca-Cola leadership, who described it as a standout presentation. Backstory helped us explain how our platform supports better merchandising decisions and communicate the double-digit sales lift we had seen on managed displays. Their work gave us a clear, compelling way to present that value to enterprise decision-makers.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Excellent. Jed coordinated messaging revisions and stakeholder feedback within a tight conference production schedule, working with our team, Swire, and Macey Media to prepare the presentation.
What was your primary form of communication with Backstory Branding?
In-Person Meeting
What did you find most impressive or unique about this company?
Jed’s ability to translate complex technology into a clear business story. He connected what our platform does with why it matters to the people buying and using it. The presentation brought together strategic consumer targeting and store-level execution in a way that made the overall opportunity easy to understand.
Are there any areas for improvement or something Backstory Branding could have done differently?
The output from the project was in a video format. The content was very valuable. It would be helpful to understand how to carry that content over to our other marketing channels
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Would absolutely work with Jed again
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12 Reviews
Premier Verified means Clutch independently confirmed Backstory Branding is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 9 verified client reviews averaging 5.0 stars.
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