Atwood Studios

BACKGROUND

Please describe your company and position.

I am the General Manager of Innoray Medical Equipment Company Ltd

Describe what your company does in a single sentence.

Innoray Medical Equipment Company Limited is one of Zambia's leading manufacturers and retailers of premium medical equipment and hospital furniture. We manufacture a variety of medical furniture such operating tables and patient beds. Additionally, we assemble imaging equipment such as autoclaves, sterilizing equipment, dentist chairs, mortuary equipment, MRI, CT, ultrasound and X-ray machines. Our products are utilized in more than 150 countries worldwide, and we have a facility in China with years of experience in both producing and trading medical equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Atwood Studios to accomplish?

• Professional Website Design
• Professional Online Presence

SOLUTION

How did you find Atwood Studios?

Referral

Why did you select Atwood Studios over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Atwood Studios were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently partnered with Atwood Studios to develop our new company website, and the experience was exceptional. As a medical equipment provider, it was critical for us to have a platform that reflects both our technical precision and our commitment to the healthcare industry.
The team at Atwood Studios took the time to deeply understand our brand and delivered a sleek, highly functional, and user-friendly site. Their communication throughout the project was seamless, and they met every deadline with high-quality work. We have already seen a positive impact on our digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Some of the measurable outcomes achieved since launching the website include:

1. Increased Lead Generation & Sales

• Quote Requests: A 20% increase in online "Request a Quote" submissions within the first month.
•  Lead Quality: A significant improvement in the quality of leads coming through the new automated contact forms.
•  Global Reach: Inquiries received from 3 new regions or international markets previously unreached.

2. Improved User Engagement (Analytics)

• Bounce Rate: A 15% reduction in bounce rate, meaning visitors are staying on the site longer to explore your equipment.
• Mobile Traffic: A 75% increase in mobile and tablet users due to the new responsive design.

3. Technical & Search Performance

• Search Ranking (SEO): Innoray now appears on the first page of Google for key terms like "Medical Equipment Manufacturers in Zambia"
• SEO Traffic: A 80% boost in organic search traffic following the site launch.

4. Brand & Content Impact

• Catalog Engagement: High click-through rates on the new digital product catalogs or technical data sheets.
• Professional Perception: Positive feedback from 50% of existing clients regarding the ease of navigation and professional look.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For our project, Atwood Studios. demosntrated a project management style that was highly structured yet transparent, which is essential in the prescision driven medical equipment industry. 

They began by deeply researching our brand and technical requirement, ensuring the final sitemap and wireframes perfectly aligned with our business goals.

We were kept informed through regular updates and defined checkpoints. This prevented "scope creeep" and ensured that every design element was approved before moving into the development phase. They also used a collaborative workflow that allowed for fast feddback and visible updates, making the complex process of organizing our vast product catalog feel seamless.

Their management also didn't end at the launch. They provided clear documentation and a smooth hand-over to ensure we could manage the site internally.

What was your primary form of communication with Atwood Studios?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Atwood Studios is their ability to translate the technical complexity of the medical equipment industry into a clean, intuitive digital experience.

For a company like Innoray, their most impressive aspects were industry precision, user-centric architecture, proactive problem-solving, and design sophistication.

Are there any areas for improvement or something Atwood Studios could have done differently?

Providing a more granulated documentation on custom coded features would be helpful for our IT department's long-term maintenance.