atomicvibe design lab

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Media Relations of Delta College

Describe what your company does in a single sentence.

We're one of America's leading community colleges - recognized for our innovation, student success and community leadership. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire atomicvibe design lab to accomplish?

mascot illustration

SOLUTION

How did you find atomicvibe design lab?

Online Search

Why did you select atomicvibe design lab over others?

• Great culture fit
• Good value for cost

How many teammates from atomicvibe design lab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategic sub-brand development for Delta College Duck mascot

• Demographic research and competitive landscape analysis
• Mood board presentation
• Strategic sub-brand narrative development, character backstory development, and brand voice, personality, and tone development
• Mascot logo system development
• Visual identity development
• Proof-of-concept presentation
• Brand guidelines document
• All final files for both digital and print applications

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Stuck to the timeline
• Delivered what was promised
• Open to input
• We love the final visual identity system

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team, led by Jon, stayed on track, quickly responded to questions and input, and delivered exactly what we needed.

What was your primary form of communication with atomicvibe design lab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jon and atomicvibe quickly understood who we are and what we were trying to accomplish with this project. The mascot logo system, color palettes, fonts, graphic elements, brand and mascot character voice and personality, messaging, and asset applications fit us perfectly. Jon is an immensely talented illustrator, communicator and graphic strategist. We couldn't be happier with our experience with atomicvibe.

Are there any areas for improvement or something atomicvibe design lab could have done differently?

Nothing to add here. We were very happy with the experience and final product.