Athena Research

We are a senior group of insight providers and solution seekers who are committed to carrying out thorough, well thought out research and analysis to help enlighten our client partners so they can make better decisions, without hassle. Trusted by the UK’s most well-loved brands for over two decades, we pride ourselves on our deep understanding of the nuances that drive consumer behaviour. Our extensive experience spans a broad range of sectors, from FMCG, to retail, health & beauty, home, and many more. We have a complete range of quantitative and qualitative methodologies in our toolkit that we can apply to your brand’s next research project, taking it from its exploratory stages in a qualitative arena, to final testing with quantitative approaches, providing you with joined-up research. Our methods include, but are not limited to: Online surveys  Face-to-face interviews Telephone interviews  In-store interviews  Hall tests  Focus groups  In-depth interviews  Online communities  User Experience (UX) testing  Sensory testing  Vox pops  Ethnographics  Our research goes beyond simple data collection; we interpret what your target audience truly values, their motivations, and their evolving preferences. Whether you’re developing the next household staple or refining a personal care product, our expert insights are tailored to meet your brand’s unique challenges.