asqot

BACKGROUND

Please describe your company and your position there.

TGI Friday's is a popular restaurant chain which spans internationally across North America, Europe and several locations across East Asia and beyond. We use a franchise model.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot?

We hired Asqot because they won the agency pitch meeting in our headquarters in Dallas, Texas. They presented us with an unbeatable go to market strategy. We hired asqot to provide us with digital and branding services.

What were your goals for this project?

We wanted to accelerate growth and increase franchisee applications across the European region, such as UK, Germany, Hungary and Russia.

SOLUTION

How did you select asqot?

We invited them to pitch to us against 17 other big name agencies.

Describe the scope of their work in detail.

Asqot provided us with a CRM system where we could submit proposals, raise tickets and have 1-to-1 conversations with an account handler who made sure we'd be made happy.

Asqot re-designed our website, provided SEO optimization and implemented a dynamic content management system where applications to become a franchisee could be submitted.

They also provided PPC and Display Remarketing services at 20% management fee. They have also provided us with premium PR resources and made us appear in publications such as Forbes and Business Insider.

What was the team composition?

The team consisted of 17 people across TGI Friday's team and Asqot team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an overall 1700% Return on Investment with our digital marketing and have greatly increased our visibility across different mediums for franchisees.

How effective was the workflow between your team and theirs?

We had very effective communication links. Most of the work was handled by their team in San Jose, California so there was little to no time difference.

What did you find most impressive about this company?

Asqot are a professional company that care about a results driven approach, giving clarity for all of their customers. We have even started referring our franchisees to them to help with any marketing within the North American/European sector.

Are there any areas for improvement?

We had everything we expected and paid to get. They were absolutely great.

BACKGROUND

Please describe your company and your position there.

I am the Director of Jyoti Associates and Jyoti Developers based out of Nagpur, India. Jyoti Associates is an architectural and structural consultancy firm while Jyoti Developers is a real estate firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot?

We were looking to build a state wide identity for our companies. We are in the industry since almost 30 years. We were facing difficulties in finding leads and establish our identity for our new projects.

We turned towards Asqot to help us with marketing, lead generation, and branding requirements.

What were your goals for this project?

Our goals were to increase property bookings on our newly development real estate projects. In doing so, we were looking to create a unique identity which would be appealing to the luxury property owners.

SOLUTION

How did you select asqot?

My team researched and shortlisted a few agencies with officers in Nagpur, India. We were very impressed by the portfolio and strategies presented by Asqot during their proposal.

Their past experiences, research, and understanding of the local Indian culture, made us firm about choosing Asqot for our needs.

Describe the scope of their work in detail.

After we selected Asqot, we had a series of meetings to discuss our goals and strategies. Asqot team focused on understanding the needs of our ideal customer being luxury property owners, and making strategies accordingly.

After that, Asqot helped us develop an advertising plan that included traditional, and digital media. They worked with us to design creatives for newspaper, TV, and social media ads along with several lead generation strategies.

What was the team composition?

I've worked closely with Kartik who led the Indian team of Asqot. Kartik, along with his team of 5 experts, make our project successful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In comparison to our revenue before Asqot, we have increase our revenue by 300% with impressive lead generation campaigns that Asqot ran. Visits in our offices increased by over 500%, thanks to our creatives in Newspapers, TV, and local media.

How effective was the workflow between your team and theirs?

Along with our project manager, I worked closely with Asqot's team. We connected and had meetings several times a month to implement new strategies and get updates on the existing ones.

Overall, I was impressed by the creatives and strategies that Asqot used to help our business expand state-wide.

What did you find most impressive about this company?

I was blown away by the creatives and marketing strategies for our newly constructed real estate mega-project. We learned much more than we expected, and we appreciate that the Asqot's team were thoughtful, and collaborative.

We have worked with five agencies in the past, but we never experienced the energy and talent that Asqot's team had. I will certainly use Asqot again for our branding and marketing needs in our future projects.

Are there any areas for improvement?

Everything that Asqot did was perfect.

BACKGROUND

Please describe your company and your position there.

I work as Head of Business (Emerging) and Head of Cloud Marketing at Google and we provide cloud solutions to enterprise clients such as file storage and marketing services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot, and what were your goals?

Before hiring the agency we used Google Search Appliance, we hired asqot to re-vamp the marketing and the landing pages for our replacement, Google Cloud.

SOLUTION

How did you select asqot and what were the deciding factors?

We knew the guys before they started agency and started working with them, we knew that once they took on the project they would do a great job at it.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They helped us transfer all of our legacy based-server software into the cloud and also provided us with the on-brand marketing we requested for the US region.

How many people from the vendor's team worked with you, and what were their positions?

7 people in total worked on the project and still do.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With asqot's help we were able to boost our roll out by months, and the on-brand marketing and online suite of tools helped us better market the new product to both existing and new enterprise customers.

Describe their project management style, including communication tools and timelines.

They set us up on a dedicated CRM where we could track every aspect of the project. We also had weekly meeting in San Jose.

What did you find most impressive or unique about this company?

They really understand the needs and wants of their clients and are able to offer support and advice 24/7 unlike other agencies.

Are there any areas for improvement or something they could have done differently?

Better scheduling. There were people in UK and Canada who worked on the project, so the time zones sometimes got in the way of a fully streamlined scrum workflow.

BACKGROUND

Please describe your company and your position there.

IAC is a leading media and Internet company with more than 150 brands and products serving loyal consumer audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot?

We hired asqot to do our rebranding strategy for some of our digital and dating brands.

What were your goals for this project?

We wanted to give a fresher and more youthful perspective for some of our older brands and introduce sense of virality and feeling of missing out.

SOLUTION

How did you select asqot?

We were previous clients who had switched to asqot after the CEO and founder of the agency told us he was starting a new agency.

Describe the scope of their work in detail.

The team at Asqot were immediately hands-on and provided us with numerous ideas on how we could freshen up some of our biggest and oldest brands. They did all of the re-branding, digital, and legacy marketing strategy for us to utilize as well as provided us with a bridge between Facebook and Instagram for us to have direct content with Heads of Marketing there to boost our virality prospect.

What was the team composition?

There were 3 people from the San Jose office, 2 developers from Toronto, and 2 account managers from London.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We keep experiencing wonderful results and feedback especially from the demographic which we target which is young millennials and generation Z.

How effective was the workflow between your team and theirs?

The workflow was very good. We had access to the whole project from an online dashboard and a mobile app.

What did you find most impressive about this company?

The team at asqot build out systems and viral marketing for a living so they understood all of our requirements.

BACKGROUND

Please describe your company and your position there.

Managing director of $60 million a year global print company spanning 4 continents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot, and what were your goals?

We wanted to develop a custom Windows based solution which allowed us to easily manage all of our stock as well as provide our sales staff with unprecedented access to mobile support.

SOLUTION

How did you select asqot and what were the deciding factors?

We had previous partnerships before we started work with them, so we knew their quality of work was excellent.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Asqot developed a windows based software and an Android app which connected on a dedicated server hosted in Manchester, United Kingdom. Our sales staff could access our print machinery and data from their phones or laptops.

How many people from the vendor's team worked with you, and what were their positions?

The agency assigned us two full time developers based in their Toronto office and we had a customer liaison in Chelsea, London if we needed any physical meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new software helped us do better sales calls and inspections, it streamlined our entire data storage and sales process into one platform which has been saving us a lot of time.

Describe their project management style, including communication tools and timelines.

We were setup on a custom customer portal with our own login. I could personally login or one of my marketing staff to check progress or submit support tickets if needed.

What did you find most impressive or unique about this company?

They are a creative bunch and also very dedicated to their work. This is why we will use them as our exclusive agency for any future marketing or development work.

Are there any areas for improvement or something they could have done differently?

Better lines of communication I would of liked to personally be in touch with the developers via WhatsApp to check on progress however the customer dashboard they provided us was easily accessible via mobile.

BACKGROUND

Please describe your company and your position there.

We are a French luxury fashion house founded in 1917 with revenue of around $1.12 billion a year. I work as a marketing manager across the European, American and Middle Eastern regions and take care of our e-commerce offering worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot, and what were your goals?

Our old e-commerce CRM system was made over 11 years ago and was built on .NET and other outdated technologies that needed revamping. It also needed greater flexibility, scalability and mobile support with support of easy SKU management across 40 different countries as well as wholesaler management.

SOLUTION

How did you select asqot and what were the deciding factors?

We were in touch with the CEO who had worked with us in the past, he reached out to us and told us he was launching his own independent agency, after several meetings and telling the agency our frustrations we agreed on a simple prototype to offer our board. After successful sign offs the agency started development of the full scale platform.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several initialization meetings for the concept work to be finished, the creative at asqot really dug deep into our company's history and understood our objectives and goals overall. We wanted to switch away from old legacy technology into a scalable tech-stack such as jQuery on a custom CMS platform.

How many people from the vendor's team worked with you, and what were their positions?

Only four guys worked with us on this project, besides the CEO. The four guys were very responsive, we could contact them at anytime of day or night and they would ensure our questions or concerns were addressed. Very professional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Asqot put us on Akamai for fast content delivery, jQuery and had built us a proprietary CMS where we could manage all of our product sku's, easily plug and play in shopping feeds like Google and Bing and also distribute products per region as necessary.

Overall they built us an amazing e-commerce platform that we will use for years to come and that will help us to scale and boost our revenues. They had also built out an SEO strategy for us completely free of charge.

Describe their project management style, including communication tools and timelines.

The agency provided us with a dashboard which is custom to us, it had all of the tasks, the projects and we could comment or open support tickets on anything we needed.

We also had a point of contact with the CEO which helped however the CRM system they provided us with was amazing and easy, we could export tasks, track the developers time and more - it was easy to make reports to our board from and also see how the budget is being utilized and their time.

What did you find most impressive or unique about this company?

Everything they do is exemplary, they even had their own CRM system which was very convenient for us because we had full transparency and how the budget was being spent.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Head of Marketing of all European marketing across digital and media buying sectors for Fashion & Leather goods, Perfumes & Cosmetics and Watches & Jewelry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire asqot?

Low conversion rate from organic traffic, less-appealing for younger customers than Italian competitors.

What were your goals for this project?

We wanted to appeal to younger consumers in age ranges of 18 to 27 years old, where our Italian competitors excelled at.

SOLUTION

How did you select this vendor?

We hired the original team before they founded asqot first in late 2017, early 2018 to help LVMH bolster it's digital marketing and paid-media campaigns to appeal to younger customers. We ended up also changing the TAG Heuer website and re-developing it to be more conversion focused with the help of the team.

When the team founded asqot we had asked them to provide design and graphic support for Louis Vuitton and TAG Heuer, in early 2019 we also asked them to re-develop the main Louis Vuitton page to align with organic growth goals and to be better optimized for conversions and traffic coming in from paid campaigns.

In 2020 they are now taking care of most of our paid campaigns across North America and East Asia while also providing artistic services and consultancy. We are also using them for all of our influencer and brand partnerships across RIMOWA and TAG Heuer as well as music and video licensing deals and celebrity endorsements.

Describe the scope of their work in detail.

Strategy, graphic design, 3D design, media planning and buying, SKU management, web design and development, iOS app development, branding, influencer outreach. music and video licensing, celebrity brand deals and partnerships.

What was the team composition?

The original team before we transitioned into their agency consisted of 5-10 people, after they founded asqot most of the more mundane work became outsourced with the agency focused purely on the biggest sku's of work needed which was around 8 people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team at asqot continue to impress us and over deliver on everything they do. This is why we are choosing them as our main agency for all creative, paid media and web design work. They also know e-commerce like the back of their hands which has helped us drive better results.

How effective was the workflow between your team and theirs?

We have weekly calls with the team and get daily reports on any paid activity and optimizations needed.

What did you find most impressive about this company?

They truly do treat all of their customers and clients like royalty, we absolutely love it.

Are there any areas for improvement?

None.